1. A profile & credentials presentation
Market Pulse
- Retail Metrics - Brand Research - Market Reports
November 2011
Delhi/ NCR

2. An introduction
A fast growing market research and analytics company
Headquartered in Delhi witb a pan India coverage and international survey capabilities
Recognized for pioneering work in market assessment of new technologies, products
and services and distribution research
A strong management team with hands-on research experience
Portfolio of proprietary research frameworks to enable ‘go to market’ strategies,
cost savings and reliable market information
Enjoys an enviable client retention ratio of more than 90%!

3. Market Pulse is an emerging leader…
Leaders in customized retail performance tracking
Ranked no 3 in syndicated retail audits operating in sunrise sectors including
DTH, building electricals and mobile telephony
We conduct the largest syndicated consumer research in the mobile market
Have added 25 clients alone in the last 1 year
Are the only MR firm to have adopted zero tolerance quality processes in
data collection and analysis

4. Market Pulse delivers strategic value…
Our 5 year forecast for mid-size cars in India was within 10% of reality
Our unique research report on hospitality industry based on a sample survey
was found to be rated close to the national Economic Census
Our distribution performance tracking is used by 4 leading mobile service
companies and 5 majors in building electricals products in India
Our research reports are being used by leading MNCs for
planning their entry strategies for India – e.g., LG Chemicals Korea;
Daiken Japan; Katun Singapore; Affinity Spain….

5. The all important issue…
 What makes us ‘different?
 What is the value proposition that we bring to the
fore for esteemed clients like you?

6. # 1.We work on sunrise projects…
PVR’s chain of multiplex Microsoft evaluated
theatres was built on the Oxigen’s strengths
foundation of research & weaknesses with the
inputs from Market Pulse help of Market Pulse.
(June, 1997) (December 2008)
Easy Bill commissioned Beam – a mobile payments
Market Pulse to formulate a
company, has developed
business strategy for India’s
research based business
foremost bill payments
strategy with Market Pulse
solutions
(December 2008 - 10)
(June, 1997)

7. # 2.We work on large scale projects…
Ministry of Tourism’s Jaypee Group trusted
5-year plan for the expansion Market Pulse
of hotel management for market guidance
institutes is based on on their Rs.10,000 crore
our strategic report. township.
(Since 2003) (January 2007)
Hyundai’s capacity India Post’s 5 year plan
expansion was based was based on our
on demand forecast of strategic research
Market Pulse document.
(April, 2005) (April, 2006)

8. # 3. We have forged key strategic partnerships
Tata Teleservices maintained Spice Mobile maintained
their position in Maharashtra their leadership in
including Mumbai with Punjab on the basis
the help of distribution of distribution
inputs from Market Pulse inputs from Market Pulse.
since 2006. (2002 – 2009)
Hindustan Unilever is using
Nestle trusts
Market Pulse
Market Pulse
retail track report on
for tracking the
water purifiers
market for infant foods.
as a strategic input.
(Since May 2010)
(Since September 2010)

9. # 4. We are an innovative firm with many firsts…
Devised a method for demand forecasting in
data scarce environments
Pioneered customized retail audits
Introduced a syndicated retail audit for building
electricals, DTH and home appliances
Pioneered the concept of zero
tolerance quality in market research
First to develop a brand performance tracking
framework for services brands
Only firm to offer an integrated 360 degree view in
research-based business strategy

10. 18 15 54 2000 Fastest growing
mid- sized MR firm
Years of Field Employees Projects in India
experience offices
Helped companies set up new Provided brand performance Pioneered customized retail
businesses in the liberalization tracking in the Indian audits
era. environment. Emerged as the third ranked
firm in syndicated audits

11. A. Unique strategic diversity in addressing client needs
B. Zero Tolerance Quality Processes
C. National reach and access for large scale projects
D. Return on engagement (ROE)

12. # a. Unique strategic diversity
Small Infant
Personal DTH
iConsumer CFL Appliances Products
Accessories
Electrical Building
Mobiles Cement Telecom
Switches Electricals
Retail metrics
(Channel Mgmt Tracks)
Brand IQ
Market Track Consumer/
Market Profiles brand specific
research
CATI
Online
F2F

13. # b. Zero tolerance quality …
All questionnaires are pre-tested thru a pilot survey
Questionnaires are translated into regional languages
100% scrutiny is done to check for internal consistency
& gaps in questionnaire administration
Back checks are maintained at a minimum of 40%
Field back checks are supported by PCO receipts also
Monthly audit on fieldwork is conducted to ensure quality
Data entry and processing are also checked to ensure 99% accuracy

14. # c. National Reach
Chandigarh
Lucknow Kanpur
Jaipur Patna
Delhi
Ahmedabad Kolkata
Bhopal Ranchi
Indore Hyderabad Branches
Mumbai
Chennai
Field
reach
Kochi Bangalore

15. # d. Return on engagement
Strategic planning
Integrated research
solutions
Monitoring & control
Upcountry & pan India with transparency
survey efficiencies

16. The cumulative effect
A market intelligence and
consumer insights company that
influences business strategy better

17. Our client portfolio: select brands

18. Client speak (1)
“Market Pulse has been providing
valuable insights in understanding “I have been using the services
of Market Pulse for more than 5
both market trends as well as years now for both qualitative &
consumer satisfaction benchmarks. quantitative research. Market
This, needless to add, has proved Pulse has been a very
extremely useful in our marketing responsive partner, ever willing
plans, particularly in the domain of to stretch the extra mile,
competitive brand mapping and delivering incisive, high quality
research work. What strikes me
understanding of consumer triggers” is their ability to quickly
understand client’s needs and
come up with quick solutions
that are strategic and very
actionable, while meeting
demanding deadlines!”
Sachin Narang, GM – Marketing
Reliance Communications
Unnikrishnan Nair, CMO
Spice Digital

19. Client speak (2)
“Market Pulse has been providing
Marketing Research &
Consultancy, and Econometric
forecasting & assessment services to us
on a regular basis. We value their
services due to their ability to assimilate
the brief, the incisiveness of the
methodologies proposed, their
quantitative skills and their habit of “Research reports from Market
adhering to tight deadlines.” Pulse are accurate, comprehensive
and useful for strategic decision
making. The research team has
Honda SIEL exhibited a high level of service
too”.
INAPEX

20. Media monitor
4Ps ranking
of MR agencies
(Nov, 2010)

21. Media monitor (2)

22. MR Agency ranking (Nov, 2010)
Ranked 6th on credibility
Ranked 4th on tools and techniques
Ranked 5th on transparency
Ranked 5th on quality of analysis

23. Please contact us at
Market Pulse
C - 11, Sector 6,
Noida 201301, U.P.,INDIA.
T: +91 120 407 6500 , 407 8500
F: +91 120 4541157
E: business@marketpulseindia.com
W: www.marketpulseindia.com