1. A Little Known Viral Marketing Tactic that Forces Your
Content to Go Viral
When I was just starting out my own coaching and consulting business in the pool and spa
industry, I decided to create a high ticket information product to sell to business owners.
Doing that would allow me to generate paying customers at break even, or even a
profit, who were great prospects for my coaching and consulting services.
The main product was a 372 page manual called, “How to Recession Proof Your Pool and Spa
Business.”
Once I finished the main product, I needed to create several bonus products to sweeten the
offer.
I Then Stumbled Across a Guy Named Paul Hartunian.
Paul was a PR professional who taught others how to get free publicity for their business.
One of the things that caught my attention was that Paul had created a video product called,
“How To Get One Milion Dollars Worth In Publicity…Free!”
This product was a VHS video tape of Paul giving a 75 minute presentation on how to get free
publicity.
Paul Hartunian
He was giving away the rights to that product to anyone who wanted to either give it away or
resale it.
The only stipulation was that you had to order the product from his fulfillment house in lots of 25
(at cost).
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2. I thought that this would make an excellent bonus product so I ordered several lots of the VHS
tape.
When someone ordered one of my products, I bundled in Paul’s VHS tape as the bonus.
After it was all said and done, I ended up giving out Paul Hartunian’s VHS to thousands of
business owners.
Think About That For a Moment.
I referred and implicitly endorsed Paul Hartunian, and his publicity services to every single buyer
in my practice.
This is a great example of how to dramatically multiply your referral rate by getting others to
pass around your information.
Paul put this marketing tactic on steroids by giving away the resale and distribution rights to his
products.
Which is what I want to talk to you about today.
One of the best ways to get your content spread out around to your target market is to either
give away or sell the resales rights to your information.
The internet makes this marketing tactic even more powerful in that it allows you (if you do it
right) to capture the contact information of everyone who downloads or buys your information.
For Instance…
…I have a friend who is a list broker (A list broker is someone who helps business owners find
targeted mailing lists to send direct mail or email to.)
To generate more customers, this friend created an information product
called, “The Secret To Finding High Performing Mailing Lists.”
In the product she gave some great information about how to find and test targeted mailing lists
and at the end, she made an offer to the listener for a free consultation.
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3. She then sold the resale rights AND the master resale rights to the product.
Owning master resale rights gives you license to sell the resale rights to the product, which
multiplies the ability to get your product even more widely distributed.
From this one simple tactic, she became the #1 mailing list broker in her industry.
While other mailing list brokers would have to cold call and beg to get customers, she generated
all the customers she could handle…and more!
So if you have information that you want spread across the internet, sell the resale rights to your
product.
7 Tips To Selling Resale Rights To Your Products
Tip # 1 – Add the ressale rights for a small additional fee rather than giving it away. It will
motivate the buyer even more to make an effort to resale your product.
Tip # 2 – Consider selling the master resale rights for an additional fee to dramatically increase
the spread of your content.
Tip # 3 – Delineate whether or not your product can be given away by the resales rights buyer
rather than just sold. If you restrict your product to just being resold, then you hold up the value
of the product and probably get more people to actually consume your content (but it might
decrease distribution).
Tip # 4 – Provide a turnkey website that includes a high converting salesletter for the resale
rights buyer that he can get up and running in a few minutes. The easier it is to get set up, the
more likely it will be that your product will be resold.
Tip # 5 – Try to create a delivery system that allows YOU to capture the contact information of
all the buyers. You can do this by offering a physical product that gets shipped by your
fulfillment house.
Tip # 6 – If your objective is to sell backend services or a higher ticket product, make sure that
you create that offer in your resale rights product.
Tip # 7 – Make sure that you restrict the buyer from altering your resale rights product in any
way…especially any links that direct the buyer to your backend offer.
If you want to really make your content go viral and create a lead generating system will
continually bring prospects to you, then consider creating a top notch information product and
sell the reprint and resale rights to it.
Hope this helps!
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4. P.S. If you want to discover how to really make your content go viral, listen to a few of our
interviews with viral marketing experts.
Read More . . . http://www.marketingblogger.com/2012/viral-marketing-tactic/
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