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Art of social media tracy sestili - marketing camp2012

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The Art of Social Media #MCSVART @tracysestili MarketingCamp SV 2012
BECOMING A THOUGHT LEADER • Be memorable • Be helpful • If possible, be first
Content Consumption • Where & How are people consuming content about your industry? • Where & How do they share content about your industry?
Who hangs out where? Greater than 35 years old • 55% of Twitter • 63% of Pinterest • 65% of Facebook • 79% of LinkedIn • LinkedIn avg age 44.2 yrs • Facebook avg age is 40.5 yrs • Twitter avg age 37.3 yrs
Who Hangs Out Where Cont’d Male Female • Slashdot (87%) • Pinterest (79%) • Hacker News (77%) • Goodreads (70%) • Stack Overflow (76%) • Blogger (66%) • Facebook (40%) • Facebook (60%) • Twitter (40%) • Twitter (60%) Source: Ping.com (U.S. data only)
Your Social Responsibility Smart Brands Build Trust
Engage • It’s the only FREE way to continue to stay in the newsfeed on Facebook • It develops brand trust/loyalty/virality • Ask a question
Sharing Appropriate Amount • Facebook – 1x per day – max • Twitter – 5-10xs per day minimum • Google+ - 2-4xs per day • Pinterest – regularly • LinkedIn – 1x per day, + groups
Differentiate Your Content • Categorize your content: – Conversational – Educational – Promotional
Create a Content/Editorial Calendar
Load Balance vs Automation  Find a social media management tool that works for you  Schedule a time on your calendar to use it  DO NOT OVERAUTOMATE Financial/Regulated Entertainment, Medical Device/ Pharma Renewable Energy, Nonprofit, etc.
Give a Call-to-Action • Ties your social media activity to your overall biz objectives and allows you to measure your social media effectiveness – Make it stupid obvious – Show your offer’s value
Capture Leads • Build a list – Email Widget – Landing page • Offer freebies • Future marketing oppty • Tweet/Post/Share it
Measure, Recalibrate & Repeat
Top 10 Mistakes 1. Not listening 2. Sharing too much 3. Not posting enough 4. Spending too much time on social 5. Over automating 6. Posting same message to many channels 7. Not giving a call-to-action 8. Ignoring your constituents 9. Not capturing leads 10. Not creating a content calendar
What do you want to be famous for? Twitter: @tracysestili and @socialstrand http://linkedin.com/company/social-strand- media http://plus.ly/tracysestili http://plus.ly/socialstrand http://facebook.com/tracysestili www.socialstrand.com/blog

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Art of social media tracy sestili - marketing camp2012

  • 1. The Art of Social Media #MCSVART @tracysestili MarketingCamp SV 2012
  • 2. BECOMING A THOUGHT LEADER • Be memorable • Be helpful • If possible, be first
  • 3. Content Consumption • Where & How are people consuming content about your industry? • Where & How do they share content about your industry?
  • 4. Who hangs out where? Greater than 35 years old • 55% of Twitter • 63% of Pinterest • 65% of Facebook • 79% of LinkedIn • LinkedIn avg age 44.2 yrs • Facebook avg age is 40.5 yrs • Twitter avg age 37.3 yrs
  • 5. Who Hangs Out Where Cont’d Male Female • Slashdot (87%) • Pinterest (79%) • Hacker News (77%) • Goodreads (70%) • Stack Overflow (76%) • Blogger (66%) • Facebook (40%) • Facebook (60%) • Twitter (40%) • Twitter (60%) Source: Ping.com (U.S. data only)
  • 6. Your Social Responsibility Smart Brands Build Trust
  • 7. Engage • It’s the only FREE way to continue to stay in the newsfeed on Facebook • It develops brand trust/loyalty/virality • Ask a question
  • 8. Sharing Appropriate Amount • Facebook – 1x per day – max • Twitter – 5-10xs per day minimum • Google+ - 2-4xs per day • Pinterest – regularly • LinkedIn – 1x per day, + groups
  • 9. Differentiate Your Content • Categorize your content: – Conversational – Educational – Promotional
  • 11. Load Balance vs Automation  Find a social media management tool that works for you  Schedule a time on your calendar to use it  DO NOT OVERAUTOMATE Financial/Regulated Entertainment, Medical Device/ Pharma Renewable Energy, Nonprofit, etc.
  • 12. Give a Call-to-Action • Ties your social media activity to your overall biz objectives and allows you to measure your social media effectiveness – Make it stupid obvious – Show your offer’s value
  • 13. Capture Leads • Build a list – Email Widget – Landing page • Offer freebies • Future marketing oppty • Tweet/Post/Share it
  • 15. Top 10 Mistakes 1. Not listening 2. Sharing too much 3. Not posting enough 4. Spending too much time on social 5. Over automating 6. Posting same message to many channels 7. Not giving a call-to-action 8. Ignoring your constituents 9. Not capturing leads 10. Not creating a content calendar
  • 16. What do you want to be famous for? Twitter: @tracysestili and @socialstrand http://linkedin.com/company/social-strand- media http://plus.ly/tracysestili http://plus.ly/socialstrand http://facebook.com/tracysestili www.socialstrand.com/blog