Marketing Keys is a full-service, Chicago-based boutique advertising agency that specializes in media management. This is a look at our background and capabilities.
1. Why We Are Reaching Out
• You make the decisions on advertising/ marketing for your
company.
• You are currently handling your media placement
internally or outsourcing your media placement.
• You were referred to us from one of our clients, media
reps. and/or your company has popped up in our
database.
• We are a media management firm located on Michigan
Avenue in Chicago and can help with planning,
strategizing, creating, placing and negotiating your media.
• You may have too much on your plate and may be open to
discovering a better way to have your media managed
while generating new business/leads for your company.
150
N.
Michigan
Avenue
28th
Floor
Chicago,
IL
60601
(312)
291-‐4630
2. Media Expertise
•
Online/ Digital/ Mobile
•
Broadcast Television
•
Cable Television
•
Radio
•
Newspaper/ Magazine/ Direct Mail/ Email Marketing
•
Billboard/ Out-of-Home Advertising
•
Social Media
•
Experiential/ Trade Shows/ Event Marketing/ Product
Activation
150
N.
Michigan
Avenue
28th
Floor
Chicago,
IL
60601
(312)
291-‐4630
3. Media Managed Services
• Consumer Research/Market Analysis
• Media Planning/ Media Buying/ Media Evaluation/ Metrics/
Daily Media Monitoring/ Trafficking/ Post Campaign Recaps
• Concept Development/ Advertising/ Design/ Production
• Web/ Digital/ Online/ Mobile
• Public Relations/ Social Media/ Experiential
• Positioning/ Branding/ Strategic Consulting
150
N.
Michigan
Avenue
28th
Floor
Chicago,
IL
60601
(312)
291-‐4630
4. Social Media Marketing
FACEBOOK
TWITTER
PINTEREST
• Marketing Keys leverages online communities to generate
exposure, links, and sales for your brand.
• Discover new ways to interact with your customers online
while:
• Improving SEO
LINKEDIN
INSTAGRAM
• Increasing brand awareness & equity
• Creating buzz
YOUTUBE
• Driving sales
• Improving customer service
• Becoming a trusted resource
GOOGLE+
TUMBLR.
FLICKR
• Our certified Social Media Director, Megan Hardie, will
manage up to (4) of your social media sites for as low as
$500/month
WORDPRESS
REDDIT
YELP
150
N.
Michigan
Avenue
28th
Floor
Chicago,
IL
60601
(312)
291-‐4630
5. Key Differentiators
•
We are a boutique firm. You will be working closely with the President of the firm
and his qualified staff to ensure the clearest communication. The process flows
much more smoothly. Since we are small, we are also much more nimble.
•
We bring over 25 years of media buying and selling to the table. While other
agencies were created from other agencies, Marketing Keys was born from
major media companies. It gives us a big advantage on the whole buying
process. Our training ground? Media companies like ABC and The Walt Disney
Company.
•
We will have a team of (3) working on your account. Through our Project
Coordinator – Steph - you will be updated each week on deadlines, outstanding
creative, media that is beginning etc. to ensure the campaign occurs without a
hitch. Furthermore, on a daily basis, Megan will check your spot times to make
sure everything is airing when it should be. If by chance it isn’t, Megan will be
able to get the problem corrected immediately.
•
We are an extension of your company. Look at us as a strategic partner. We
plan on learning everything about your company and about the customers you
are trying to reach. Our goal is to hang around for a long time. We will make
recommendations but – ultimately - it is your final decision.
•
For straight media planning and buying, there are no out of pocket costs from
your company to ours. We are compensated directly from the media companies
through a standard agency commission.
150
N.
Michigan
Avenue
28th
Floor
Chicago,
IL
60601
(312)
291-‐4630
6. LEADERSHIP
Roger Keys
Founder and CEO
Roger loves challenges more than anything else. It is why after 20 years
of steady paychecks on the media sales side, he decided to build his
media company from the ground up working out of a spare bedroom. His
routine consisted of rolling out of bed around 6 am and jumping on the
computer. Showering had to wait until after 5 pm. Once his daughter
became the ripe old age of 2 and began interrupting his phone
conferences, it was time to secure real office space. He will never forget
the early days and how this company has evolved. He firmly believes how
you deliver your marketing message is just as important – if not more
important – than the message itself. Roger spent 20 years learning his
craft working for companies like ABC, Walt Disney Company and the like.
He has managed campaigns for companies like the American Lung
Association, the Chicago Wolves, Direct Buy, Hooters and hundreds more.
150
N.
Michigan
Avenue
28th
Floor
Chicago,
IL
60601
(312)
291-‐4630
7. LEADERSHIP
Steph Dreyer
Project Coordinator
Steph is psychic. Or maybe she has a crystal ball hidden in her office.
Either way, she has an uncanny ability to recognize and solve
problems before they happen; foresee every project milestone;
oversee the entire traffic process to ensure deadlines are being met
etc. Oh yeah. And it doesn’t hurt that she is also one of the most
pleasant, unflappable people you’ll ever meet.
Megan Hardie
Strategic Planner/Social Media Director
Megan is very competitive. As a triplet, she had to constantly
compete with her (2) other sisters for attention. That competitive
experience growing up led her to an athletic scholarship playing
softball at Winona State University. Thankfully for us, she tore her (2)
ACLs and her meniscus…and now she is utilizing the competitive
side of her brain to get attention for our clients.
150
N.
Michigan
Avenue
28th
Floor
Chicago,
IL
60601
(312)
291-‐4630