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T. ramach euromonitor - 10.05.11 to be published
- 5. In my view the business year 2010 for the
member agencies was
2009
23% 0%
48%
6%
23%
- 6. Turnover trend 2010
• Very good (3)
– Austria, Switzerland, Sweden
• Good (8)
– Belgium, Denmark, France, Germany, Lithuania, Poland,
Slovakia,Turkey
• Average (8)
– Bulgaria, Croatia, Cyprus, Hungary, Netherlands, Romania,
Slovenia, UK
• Rather poor (2)
– Czech Republic, Portugal, Spain
• Poor (2)
– Ireland, Italy, Greece
- 7. What was the structure of your member
agencies’ income in 2010?
2009
2009
- 8. Has clients’ behaviour towards investment
changed during the last year because of the recent
economic recession?
- 12. Has clients’ spending on marketing changed in the
last year due to economic reasons? In which
disciplines?
- 16. What measures did clients take to react to
economically difficult times?
2009
90%
23%
45%
100%
- 17. In the tense economic climate,
communication has become…
40%
- 19. How do you estimate the turnover trend for the
agency industry in 2011?
2009
0%
35%
32%
42%
- 20. How do you estimate the development of ad expenditure in
the individual sectors in 2011?
- 25. How strongly will the following factors influence &/or pre-
occupy agencies in 2011? (5=very strong)
- 27. Which of the following criteria do clients use to measure
communication effectiveness?
- 29. Where do the majority of international pitches in your
country come from?
- 30. What is the importance of pitch consultants in your
country? 5= very important