10. “Social media marketing eliminates the
middleman and provides brands with a
unique opportunity to have a direct
relationship with their customers.”
◦ 360i
MarketingMel
11. "Tough market
conditions mandate
small businesses to
think and act creatively
to sustain themselves,"
Connie Steele, Director
at Network Solutions
MarketingMel
12. Four out of ten small
business owners are
actively using social
media to communicate
with their customers
and market their
products. (One year
ago: one in ten)
MarketingMel
15. Company page on a social networking site
Use social media for identifying and
attracting new customers
Built a network through a site like LinkedIn
Almost half expect social media to be
profitable in the next twelve months
MarketingMel
17. Small business social media users say it takes
more time than expected
Social media gives people a chance to
criticize their business on the Internet
Only 6% feel that social media use has hurt
the image of the business more than helped
it
MarketingMel
26. More than 500 million
active users
50% log on Facebook
every day
More than two-thirds
of Facebook users are
outside of college
The fastest growing
demographic is those
35 years old and older
MarketingMel
28. User Engagement
Average user has 130
friends on the site
More than 700 billion
minutes per month
It commands their time
and attention!
MarketingMel
40. “Oregon Farmer says twitter a business
necessity.”
The Rural Blog
MarketingMel
41. “I think that social media is so important to my
farm’s success that I have to make time for
it.”
◦ Heather Walters 7th generation farmer, Yamhill,
Oregon
MarketingMel
44. Set goals
What’s your niche?
Let your personality shine
Generate top of mind awareness
Monitor your customers/competitors
Put social media logos on all of your
materials
MarketingMel
45. Listen
Contribute to others’ conversations
Post comments, pictures and videos
Promote causes you care about
Share valuable information
MarketingMel
46. Integrate social media into everyday life
Accept ownership (only you truly understand
your business)
Real customers connecting with real company
representatives
MarketingMel
47. MarketingMel
1. Why Should We Care About Social Networking?
2. Ways for business owners to Use Social Networking
3. Take Home Tips
48. http://marketingmel.com
twitter @MarketingMel
Facebook: MarketingMelPR
LinkedIn: Mary Ellen Miller
maryellen [at] marketingmel[dot]com
MarketingMel
Notes de l'éditeur
Preacher, Parent, Boss. If any of those three wouldn’t approve, don’t post it online.
Small businesses are increasingly investing in social media applications, including blogs, Facebook® and LinkedIn® profiles.
Started at Harvard in 2004 by Mort Zuckerburg and some friends
17 million
90 % are moderate to heavy internet users
Age 25-54, 62%
Second largest search engine behind Google
Highly successful campaign increased Old Spice Body Wash sales