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Romanians	
  are	
  smart	
  
h-p://www.youtube.com/watch?v=fDY-­‐Q7oCbfw	
  
gogovgovt
                                        	
  
govt	
  will	
  go	
  social	
  and	
  so	
  will	
  wars	
  
	
  
<2012	
  elec4ons	
  generated	
  record	
  breaking	
  ac4vity	
  on	
  
twi8er	
  Israel	
  &	
  Hamas	
  are	
  doing	
  the	
  same.	
  
<people	
  are	
  demanding	
  more	
  transparency	
  from	
  govt.	
  
around	
  globe.	
  officials	
  need	
  to	
  address	
  their	
  cons4tuents	
  
<simply	
  put,	
  social	
  media	
  will	
  see	
  increase	
  in	
  poli4cal	
  
conversa4ons	
  
	
  
•  Reputable	
  journalist	
  are	
  being	
  revived	
  
•  <rise	
  of	
  blogging	
  and	
  social	
  media	
  has	
  increased	
  volume	
  
   of	
  online	
  news	
  &	
  speed	
  at	
  which	
  it	
  is	
  available-­‐	
  oGen	
  at	
  
   expense	
  of	
  reasonable	
  repor4ng	
  
•  <misinforma4on	
  and	
  rumor	
  spread	
  quickly	
  
•  <people	
  will	
  demand	
  higher	
  standards	
  of	
  repor4ng	
  
•  <	
  journalist	
  of	
  15	
  min	
  fame	
  is	
  running	
  out	
  
PR	
  goes	
  mobile	
  and	
  wins	
  social	
  media	
  war
                                                            	
  
•  Quick	
  and	
  ease	
  of	
  mobile	
  communica4on	
  will	
  force	
  
   change	
  
•  It	
  will	
  be	
  about	
  managing	
  dialogue	
  
•  people	
  are	
  and	
  will	
  con4nue	
  to	
  reach	
  for	
  their	
  smart	
  
   phone	
  for	
  informa4on	
  
Pictures	
  will	
  tell	
  the	
  story	
  
•  rise	
  of	
  infographics,	
  photo	
  sharing	
  and	
  visual	
  storytelling	
  
•  people	
  will	
  use	
  photos	
  and	
  downloads	
  to	
  communicate	
  
•  visual	
  contact	
  will	
  fill	
  the	
  digital	
  space	
  

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Event #1 Radu Florescu

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Romanians  are  smart   h-p://www.youtube.com/watch?v=fDY-­‐Q7oCbfw  
  • 8. gogovgovt   govt  will  go  social  and  so  will  wars     <2012  elec4ons  generated  record  breaking  ac4vity  on   twi8er  Israel  &  Hamas  are  doing  the  same.   <people  are  demanding  more  transparency  from  govt.   around  globe.  officials  need  to  address  their  cons4tuents   <simply  put,  social  media  will  see  increase  in  poli4cal   conversa4ons    
  • 9. •  Reputable  journalist  are  being  revived   •  <rise  of  blogging  and  social  media  has  increased  volume   of  online  news  &  speed  at  which  it  is  available-­‐  oGen  at   expense  of  reasonable  repor4ng   •  <misinforma4on  and  rumor  spread  quickly   •  <people  will  demand  higher  standards  of  repor4ng   •  <  journalist  of  15  min  fame  is  running  out  
  • 10. PR  goes  mobile  and  wins  social  media  war   •  Quick  and  ease  of  mobile  communica4on  will  force   change   •  It  will  be  about  managing  dialogue   •  people  are  and  will  con4nue  to  reach  for  their  smart   phone  for  informa4on  
  • 11. Pictures  will  tell  the  story   •  rise  of  infographics,  photo  sharing  and  visual  storytelling   •  people  will  use  photos  and  downloads  to  communicate   •  visual  contact  will  fill  the  digital  space