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How to Design Applications People Love,[object Object],How to think like an end-user,[object Object],And figure out who your end-users are,[object Object]
Who's My Audience?,[object Object],Developers?,[object Object],Entrepreneurs?,[object Object],Marketers?,[object Object],Designers?,[object Object],Anything else...?,[object Object]
My Intended Audience,[object Object],Developers & Entrepreneurs,[object Object],(Sorry, everyone else),[object Object],Which brings me to my next point,[object Object]
Reality Check,[object Object],It's not easy,[object Object],Lots of trial and error,[object Object],Lots of surprises,[object Object]
Where Do We Begin?,[object Object],With an idea,[object Object],What are some of your application ideas?,[object Object],Now we have to find our audience,[object Object]
Finding Your Audience,[object Object]
Why the “Onion Process?”,[object Object]
Outlining Our Assumptions,[object Object]
Outlining Our Assumptions,[object Object],Assumptions are bad.,[object Object],What assumptions did we make about:,[object Object],Why people will use our app?,[object Object],What people will use our app?,[object Object],How people will use our app?,[object Object],When / where people will use our app?,[object Object],Who will actually use our app?,[object Object]
Assumption Maps,[object Object]
Testing Our Assumptions,[object Object],How do we test our assumptions?,[object Object],By actually talking to people,[object Object]
Talking to Potential Users,[object Object],Get user input before we build anything,[object Object],Use our time with users to test our assumptions,[object Object]
Finding Potential Users to Interview,[object Object],Friends and family,[object Object],Co-workers,[object Object],Online communities,[object Object],Should be specific to your audience,[object Object],LinkedIn InMail / Introductions,[object Object]
What Do We Ask Potential Users?,[object Object],Ask about everything in our assumption map,[object Object],Introduce our product idea,[object Object],Mock-ups are a plus,[object Object],Get their gut-feedback,[object Object],Ask about similar products and services,[object Object],What do they like?,[object Object],What don't they like?,[object Object]
User Feedback IRL,[object Object],The users we interview are not always right,[object Object],And they may not always be the best representatives,[object Object],Take everything with a grain of salt,[object Object]
When Our Assumptions Are Mostly Wrong...,[object Object],Start over with the onion process,[object Object],Do a post-mortem,[object Object],What assumptions lead you astray?,[object Object],What did you learn?,[object Object],What will you do different next time?,[object Object]
When Our Assumptions Are in the Ballpark,[object Object],Time for an MVP,[object Object],Use RAD methodologies if you can get away with it,[object Object]
Prototypes, MVPs, and Alpha Testing,[object Object],Prototype vs. MVP?,[object Object],Implement core features only,[object Object],Alpha testing,[object Object],Find a small, talkative group,[object Object],Test usefulness of experience,[object Object],Qualitative analysis,[object Object],We want to know if a real product is viable,[object Object]
What Happens Next?,[object Object],If our application idea has survived thus far:,[object Object],People like our idea / application,[object Object],Find the experience to be useful,[object Object],Our assumptions have been reasonably tested,[object Object],It might be time to start:,[object Object],Business planning,[object Object],Formal UX design,[object Object],Beta testing,[object Object]
Continuous Application Improvement Cycle,[object Object]
Words of Wisdom,[object Object]
Maintain Relationships with Potential Users Throughout the Cycle,[object Object],Feedback a consistent group over the lifecycle of your app = super valuable,[object Object],It'll be that much easier to launch,[object Object]
Don't Drink the Kool-Aid,[object Object],Always be skeptical of both praise and criticism of your applications,[object Object],But always listen,[object Object]
Prepare for Surprises,[object Object],Honda Element,[object Object],Targeted towards younger consumers,[object Object],Sold in massive numbers to...,[object Object]
Prepare for Surprises,[object Object],Your grandparents!,[object Object],Average age of Element owner: 45 years old,[object Object],Still a success,[object Object]
Maintain the 30,000 Foot View,[object Object],Does your app make your users happy?,[object Object],And do they think it's worth more than what they invested into it?,[object Object],If you can't answer "yes," to both of these questions, then nothing else matters,[object Object]
Thanks for Listening!,[object Object],Aaron Stannard,[object Object],Twitter: @Aaronontheweb,[object Object],Blog: http://www.aaronstannard.com/,[object Object],My works in progress: http://stannardlabs.com/,[object Object]

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Notes de l'éditeur

  1. Open source presentationThis is not about UX designThis is about conceptualizing products and systematically testing whether or not it’s worth developing themI fully expect that there are people out there in the audience who have some awesome experience with this – feel absolutely free to interrupt.
  2. Let’s begin with a reflexive exercisewho’s in this audience right now?Alright, let’s see how my assumptions panned out
  3. Here’s the reality when it comes to designing applications people are fanatical about:it’s not easy – in fact it’s really, really hardIt requires a ton of trial and errorAnd there will be a lot of surprises along the way
  4. You kick off the process with an idea, so let’s get one from the audience here.[get an idea from the audience]Ok, now that we’re set with an idea, let’s go about the business of figuring out who in the hell is going to actually use this thing
  5. So what’s the first question you ask when it comes to building an audience? Any guesses?I’m suspecting that you guys probably went straight to “who” – “who” is going to use our application. And that’s only natural, but the right place to start is with “Why?”“Why?” would someone want to use our application. The reason we ask this question first is because it defines our initial value proposition – without a value proposition, aka “a reason for using your application,” we shouldn’t be having this conversation.So what’s the next question?
  6. For some of you, this might be a better way of looking at the Onion process – as a funnel. The further you go down the funnel the closer you get to your target audience.
  7. Now throughout those last couple of exercises, we made a bunch of assumptions and probably didn’t even realize it. The next thing we have to do is to go back and hunt them down.