MASTER CLASS PROGRAMMATIC TRADING IAB Interact Paris 2014 May 19,2014 Paris: Microsoft France 41 Quai du Président Roosevelt, 92130 Issy-les-Moulineaux http://masterclass.stickyads.tv/ Introduction – Master Class Programmatic Buying Hervé is CEO and COfounder of StickyADS.tv. StickyADS.tv designs, develops and operates the leading European programmatic video platform. Next to its own-operated marketplace, StickyADS.tv also proposes its platform (SSP) to publishers who want to operate their own private marketplace. Large publishers with significant video inventory can now define & control their own pricing strategies with their clients (trading desks, advertisers). Our platform allows publishers to transpose their business rules to the video programmatic ecosystem. It helps publishers run their business in the most effective manner.

1. The rise of programmatic video
May 2014
Hervé Brunet - CEO & Co-Founder

2. About StickyADS.tv
London Hamburg
Milan
Paris (HQ)
Montpellier (R&D)Madrid
50 employees
in 6 offices across Europe
€ 5M raised
from ISAI and Ventech
92 countries
using our platform
4 years
of experience in video ad technology
Empowering Publishers for
Programmatic video advertising

3. People’s TV behavior is changing
From full-focus on one screen in the old days...
1994

4. ...To multi-screen usage in the digital age!
People’s TV behavior is changing
2014

5. Advertising budgets follow eyeballs
70 %of advertisers want
to shift ad spending
Television Online video
Source: IABDigital Content Newfronts 2013 AttendeeSurvey
“In the next 12 months, how likely do you think it is that media buyers will shift more TV dollars to digital
video?”

6. TV budgets shifting to online video
10%
375M$

7. Programmatic video buying is on the fast lane
It will be multiplied by 5 between 2013 and 2017
0
500
1000
1500
2000
2012 2013 2014 2015 2016 2017
Non-Programmatic Video Programmatic Video
€ 35.9 m
(4.6 %)
€ 119.6 m
(12.2 %)
€ 225.5 m
(18.7 %)
€ 368.8 m
(25.8 %)
€ 503.0 m
(30.3 %)
€ 626.5 m
(33.2 %)
Video advertising revenue in European Big 5 (€m)
Source : IHS 2013

8. Programmatic video has a strong buyer density
More than 380 advertisers in January 2014
Up to12x
bid density for one
video ad space

9. Programmatic leads to higher CPMs
Unmatched sell price
Source: internal stickyADS.tv data January 2014

10. Video is quality inventory made for branding
Video ads are very different from display ads
Display Video
VS
Infinite inventory
Bigger reach but lower quality
Optimize for conversion and sales
Made for performance
Precious inventory
Rare space has more value
Build brand with awareness and image
Made for branding

11. So the opportunity is here

12. How publishers see video programmatic

13. Issues to address
Control
Sales conflict
Transparency
Protect assets value

14. SSP is the gatekeeper of your inventory
Protect the interests of publishers
Publisher Buyers
Your own private
marketplace
Floor Price
Blacklist
Yield
Reporting
Business Analytics

15. You are in control!
Do business on your own terms

16. Hervé Brunet
CEO & Co-Founder
herve@stickyads.tv
100 avenue Charles de Gaulle
92200 Neuilly-sur-Seine FRANCE
+33 1 80 04 19 01
Thanks!