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SMART. AGILE. BUSINESS-DRIVEN. 
CHOOSING YOUR SSP 
Dominic BARRY 
Country Manager UK & Nordics, StickyADS.tv 
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
2 
WHAT IS AN SSP?
FOR PUBLISHERS 
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
3 
An SSP is a technology platform that allows publishers to monetize their 
video content with Trading desks, DSPs, ad networks and gives them 
complete control and transparency over those buyers.
FOR BUYERS 
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
4 
An SSP is a technology platformthat allows buyers to see, bid on and buy 
inventory through private marketplaces and managed market places 
based up the buying rules of the publisher.
AN SSP IS NOT 
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
5 
A media company A sales house An exchange
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
6 
EASY TO CHOSE ?
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
7 
CONTROL TECHNOLOGY REACH 
& TRANSPARENCY 
SERVICE 
4 THINGS TO KEEP IN MIND
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
8 
CONTROL
Provide your advertisers with 
quality inventory 
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
9 
PUBLISHERS BUYERS 
Guaranteed relation between 
advertisers and publishers 
Keep control over who and how 
your inventory is bought 
Get premium price 
for each impression 
Avoid premium 
inventory dilution
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
10 
TECHNOLOGY
Smooth integration to 
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
11 
Publisher Buyer 
the SSP platform 
Flexible and proprietary 
partner technology 
Server to Server technology to 
prevent from demand crush 
Sell your 
multi-screens inventory 
Offer the best user experience 
on your site
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
12 
REACH
PUBLISHERS & BUYERS 
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
13 
Global Reach & Local Expertise
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
14 
SERVICE
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv 
15 
PUBLISHERS & BUYERS 
Analytics & Reporting 
Grow Your Business
SMART. AGILE. BUSINESS-DRIVEN. 
PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON 
@StickyADStv | www.stickyads.tv

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Real Time Advertising Summit StickyADS.tv

  • 1. SMART. AGILE. BUSINESS-DRIVEN. CHOOSING YOUR SSP Dominic BARRY Country Manager UK & Nordics, StickyADS.tv PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv
  • 2. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 2 WHAT IS AN SSP?
  • 3. FOR PUBLISHERS PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 3 An SSP is a technology platform that allows publishers to monetize their video content with Trading desks, DSPs, ad networks and gives them complete control and transparency over those buyers.
  • 4. FOR BUYERS PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 4 An SSP is a technology platformthat allows buyers to see, bid on and buy inventory through private marketplaces and managed market places based up the buying rules of the publisher.
  • 5. AN SSP IS NOT PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 5 A media company A sales house An exchange
  • 6. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 6 EASY TO CHOSE ?
  • 7. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 7 CONTROL TECHNOLOGY REACH & TRANSPARENCY SERVICE 4 THINGS TO KEEP IN MIND
  • 8. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 8 CONTROL
  • 9. Provide your advertisers with quality inventory PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 9 PUBLISHERS BUYERS Guaranteed relation between advertisers and publishers Keep control over who and how your inventory is bought Get premium price for each impression Avoid premium inventory dilution
  • 10. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 10 TECHNOLOGY
  • 11. Smooth integration to PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 11 Publisher Buyer the SSP platform Flexible and proprietary partner technology Server to Server technology to prevent from demand crush Sell your multi-screens inventory Offer the best user experience on your site
  • 12. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 12 REACH
  • 13. PUBLISHERS & BUYERS PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 13 Global Reach & Local Expertise
  • 14. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 14 SERVICE
  • 15. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv 15 PUBLISHERS & BUYERS Analytics & Reporting Grow Your Business
  • 16. SMART. AGILE. BUSINESS-DRIVEN. PARIS | MONTPELLIER | MADRID | MILAN | HAMBURG | LONDON @StickyADStv | www.stickyads.tv