Video platform StickyADS.tv presents its latest figures on the video programmatic in February 2015 based on the campaigns of 709 European advertisers. Here's what stands out: - The top 5 advertiser verticals include Food and Nutrition with 25%, closely followed by Automotive with 21% and TV Channels with 20%. - Automotive is the top vertical in 3 of the 5 European main markets as it represents 45% in the UK, 44% in Germany and 15% in France. - 74% of videos ads viewed on desktop are fully seen against 54% when on mobile - The average video completion rate across the 5 major European markets is 73%, with 74% in France, 69% in Italy and 68% in Spain - More than 83% of video ads are viewed on publisher websites relating to TV