Have you ever thought of running your LinkedIn profile like a pay-per-click campaign? Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities. I want to provide you a quick read to help you make your LinkedIn profile work harder. I've provided 10 ways to make it easier for others to find you on LinkedIn. I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign. This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your individual social brand! If you like this slide deck, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com. Thank you for your interest! @GerryMoran

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10 Ways To Get Found
More Easily On LinkedIn
Or … How To Run Your LinkedIn Profile
Like A Pay Per Click Campaign
@GerryMoran

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Preview Summary
Many business professionals, sales executives, small & large businesses and thought
leaders stake their claim on the LinkedIn platform in hope to strike riches … in other
words, they hope to be found for leads, business, sales opportunities, speaking
engagements and other connection opportunities.
I want to provide you a quick read to help you make your LinkedIn profile work harder.
I've provided 10 ways to make it easier for others to find you on LinkedIn.
I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is
your personal pay per click campaign.
This document is a great social selling, business creating, or connection action plan to
help to put you on the pull marketing map for your individual social brand!
If you like this slide deck, you might also find my social media and marketing coaching
blog enjoyable. Check out MarketingThink.com.
Thank you for your interest!
Gerry Moran
@GerryMoran

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NAME IN SEARCH LIGHTS?

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1 | Customize Your LinkedIn URL
A custom URL increases your external visibility on search engines. If your
name is taken, add your initial to the front of your last name or add your
location to the end.
@GerryMoran

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WEBSITES SEARCH FRIENDLY?
@GerryMoran

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2 | Customize Your 3 Website URL’s
Give your readers a better idea of what your sites about
about and add keywords to optimize Google search.
@GerryMoran

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HEADLINING YOUR PROFILE?

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3 | Place Keywords In Your Headline
linkedin.com/in/barbaragimanco
Keywords in your headline will drive internal and external search. Your headline
always appears in your Google search results.
@GerryMoran

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HOW’S YOUR SUMMARY?

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4 | Use Keywords In Your Summary
Keywords placed in your
summary will help your
profile show up in LInkedIn
and external search results.
@GerryMoran

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EXPERIENCE HIGHLIGHTED?

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5 | Use Keywords In Your Experience
Include keywords in your job title to show up in LinkedIn and
Google search results.
Include keywords through your experience descriptions
to help impact LInkedIn and Google search results.
@GerryMoran

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GAME OF CHANCE FINDING YOU?

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6 | Place Keywords In Endorsements
Skills & Expertise labels are searchable and will make it
easier to be found within LinkedIn and on Google searches.
linkedin.com/in/barbaragiamanco
More endorsements will increase your
internal LinkedIn ranking.
@GerryMoran

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IN THE RIGHT INDUSTRY?

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7 | Choose The Right Industry
Choosing the correct industry will
make it easier to be found with
internal LinkedIn searches.
@GerryMoran

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SHOWING YOUR PROFILE HAND?

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8 | Turn Off All Privacy Features
Eliminate most privacy features in LinkedIn to be found on LinkedIn and
have a better chance to be found on Google and other search engines.
@GerryMoran

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FOLLOWING THE RIGHT GROUPS?

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9 | Join 50 Relevant Groups
Industry-relevant keywords will improve your LinkedIn and
Google search, including geo-targeted search results.
linkedin.com/in/jillrowley
@GerryMoran

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CONNECTING OTHER SITES?

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10 | Connect Other Sites & Channels
Let people outside of LinkedIn find you by connecting them
your other social media sites.
linkedin.com/in/jillrowley
@GerryMoran

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EMAIL DRIVING VISITS?

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Bonus | Use Your Email Signature
Use your email signature to help people outside of LinkedIn to
find and follow you so you can build your network’s reach.
@GerryMoran

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WHAT’S YOUR NEXT STEP?

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So, What Is Your Next Step?
@GerryMoran
Contact
me
at
gerry@marke/ngthink.com
or
215-­‐817-­‐4085
to
set
up
a
LinkedIn
profile
tune-­‐up
or
a
social
media
coaching
session.

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Thanks!
@GerryMoran
gerry@marketingthink.com
MarketingThink.com
Social Media And Marketing Coaching Blog
@GerryMoran
Thanks to my two social selling friends, Jill Rowley and Barbara Giamanco, whose LinkedIn and Twitter
profiles are best practice in my book!