... or a guide on how to be more social at your next trade show, conference or event for your company.
As Head of Social Media for SAP in North America, I've created many enablement programs and sessions to help lead our conference and event attendees to use social to help amplify, engage and convert at events!
Here is an easy read deck with lots of pictures to give you an idea on how you can get the most out of social media for your company at that next show!
@GerryMoran
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Huh? You Want Me To Be A Social Media Ambassador?
1. You Want Me To
‘BE SOCIAL”
At The Trade Show?
@GerryMoran
A How To Guide To Be An On-site Social Media Contributor
For Your Company At Your Next Event Or Conference.
3. Tell The Story For Others
Report on things that others can virtually experience
• What are they missing?
• Where can they go to see
video, pictures or blog posts?
• What are the key points and
take-aways?
• Be available for questions.
• What’s the vibe?
• Build up the story so they
want to attend the next time.
@GerryMoran
5. #SAPPHIRENOW + #HANA
= Good Tweet!
Follow & Use The Right Hashtag
Hashtags are the common denominator for all event messages
(if you were attending SAP’s SAPPHIRE NOW)
@GerryMoran
7. Take 3 Photos At Every Session
Be creative and capture the moment for others
• Sit up front at every session
• Walk up to front if needed
• Take close-up photos
• Tweet pic with hashtag
• Instagram with hashtag
• Email to your channel
manager
@GerryMoran
9. What Should You Photograph?
If you don’t photograph things, who will? (be interesting)
Charts & Graphs
Event-related branded Items
Speakers
Employees
Scene-setting Photos
Group shots
Be creative
@GerryMoran
12. No! Just 2-3 Tweets Per Session
Speaker quote
Bullet point from slide
Question from crowd
Picture
Key fact or figure
Your insight
Be positive!
@GerryMoran
16. The Big Interview
Interview attendees for YouTube and blog content
• Anyone can and should do
• Introduce yourself
• Commit to a 60- to 90- second
interview
• Tell them your questions
• Tell them how you are going to use the
video
• Ask them to complete the release form
if required by your company
39. Twitter Don’ts
• DON’T go overboard on your
number of posts. This is quality
over quantity.
• World Tour was great!!!
#SAPWT (10 times!)
• DON’T post anything negative or
derogatory about SAP, presenters
or presenter companies
• Did NOT agree with speaker’s
point on #mobility! #SAPWT
• DON’T post pictures of people if
they have asked you not to
• DON’T be overly technical
• Wow! Looking forward to first EDW
processing in-memory!
• DON’T provide information that could
violate NDA terms
• Guy Kawasaki spoke about what you can
expect o see from SAP next year!
#SAPWT
• DON’T delete or suppress negative
comments that you may receive
• @GerryMoran …. What you TALKING
about??? #SAPWT
@GerryMoran
43. Bring The Right Stuff
Pack light and use your tools to do double-duty
Mobile device to connect
to Internet
Charger
or battery
I’d use your
smartphone
instead to take
videos
List of hashtags,
speaker names,
and anyone else
you want to
reference
Get to the event 30
minutes early to take pics
and record videos &
interviews. Plan to stay
until the end!
Bring a creative
attitude and
make your
editorial mark!
Mic to help with
bacground noise
@GerryMoran