In a spin-off of her lively article of the same title, marketing strategist Kelli Schmith shares her down-to-earth perspectives on approaching social media for the first time. If you’ve been tempted (or cajoled) into creating a Facebook fan page or tweeting your latest sales promotion, start with this webinar. You’ll learn what really determines whether you’re ready for social media and what questions you need to ask yourself before you dive in.
In the webinar, we discussed: Why Facebook and Twitter, etc., might (or might not) be the place for everyone. The 2 questions you have to ask (and answer) before you jump in. Three (safe) ways to dip your toe into social media.
1. “Social Media Made Me Do It”
UNCOVER THE POWERFUL
(AND PRACTICAL) ROLE FOR
SOCIAL MEDIA IN YOUR BUSINESS
Presented by: Kelli B. Schmith, Marketing Strategist December 2009
7. The Big But
Business folk s get the Big Idea
of social media, but there’s an even bigger
GAP
between the future payof f and today’s
real business challenges.
8. What’s Inside the Gap
Too much noise
Hype versus measurable ROI
Who are all these experts?
What will really stick?
9. Last But Not Least
2 Twitter accounts
Facebook
LinkedIn
Blog
??!!
Chuck Musciano, CIO
Martin Marietta Materials
10. The SM Anxiety Scale
Aversion Doubt Curiosity
Fear Skepticism Possibility
12. It’s intertwined into everyday life.
use social technologies each month
Forrester Research, 2009
13. Be There or Be Square?
If your company
is not using social media,
you are simply ignoring
the conversations already
happening online.
Scott Monty, Head of Social Media
Ford Motor Company
Photo by CC Chapman, available under a Creative Common License
14. Putting Social Media to Work
Business Objective Social Media “Behavior”
Better understand your customers Listen
Spread messages about your brand Talk
Find your most enthusiastic customers and
Energize
encourage them to pass along your message
Help customers support each other Support
Influence product (or service) design and
Embrace
corporate strategy
Forrester Research, Three Steps to Measuring Social Media Marketing
20. Defining the ONE Objective
What are you driving your customers to?
Already exists
Current engagement
Company-wide touchpoints
Looks like?
Executed how?
By whom?
What isn’t measured?
21. Strategy & Technology Last
Platform Freshness
Factor
Affect on
Behavior
User Transparency
Interaction
Your Role
Community
Dynamic
22. Platforms =Means to the End.
Source: Overdrive Interactive Search Marketing Map
Downloadable map
with live links at:
ovrdrv.com/search-map
23. The SM Anxiety Scale
Aversion Doubt Curiosity
Fear Skepticism Possibility
24. 3 Ways To Dip Your Toe In
1. Engage as a consumer.
Twitter
Facebook
Etsy
GoodReads
2. Establish your professional identity. It’s yours.
LinkedIn
Twitter
3. Lurk. Listen. and Learn.
RSS Feeds
#Hashtags
26. You Define the Big Aha
Enhance your relationships?
Build (or deliver on) your brand?
Recruit talent?
Serve your customers?
Boost morale?
27. Connect Here First.
Kelli Schmith
kellischmith@karmicboom.com
MarketingVeep
linkedin.com/in/kellibschmith
delicious.com/kellibeth
Marketing Blog: DigDeepThinker.com
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.