Recommended
Recommended
More Related Content
Similar to How to analyze and engage users
Similar to How to analyze and engage users (20)
More from MarketingatBahrain
More from MarketingatBahrain (20)
Recently uploaded
Recently uploaded (20)
How to analyze and engage users
- 1. How to Analyze and Engage Users in Social Media
- 2. Introduction › Lukas Maixner, GM Custom Services “We are a „customer developed‟ company,” & Co-Founder of Socialbakers said Jan Rezab, who is the CEO and co- founder of Socialbakers. “Our customers › Offices in Prague, London, Paris, kept telling us the metrics they wanted to see.” Munich, San Francisco October 31, 2011 › 400,000 marketers across 100+ countries Used by Leaders › Launched platform in 2010, currently 160 employees 1
- 3. What Do We Do?
- 4. How to add more pages
- 5. What Do We Do?
- 7. Key Learnings Get Great Great content is Engagement! Focus on right critical Leads to higher platforms ROI
- 8. Platforms to Focus on
- 9. Platforms to Focus on
- 10. Key Learnings Get Great Great content is Engagement! Focus on right critical Leads to higher platforms ROI
- 11. Social Media is Engagement-driven ROE = Return On Engagement ROI
- 12. Page Engagement => Reach “On average a page reaches 10 – 20% of its fans daily”
- 13. Return on Engagement 7% 40% 24 clicks 5.7x reach difference 14x CTR difference 331 clicks
- 14. Return on Investment ROE ROI = Return On Investment HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
- 15. Key Learnings Get Great Great content is Engagement! Focus on right critical Leads to higher platforms ROI
- 16. Social Media Is Content-driven
- 17. Social Media Is Photo-driven
- 19. How to Measure?
- 20. From Analysis and Engagement to User Acquisition and Campaigns
- 21. Avea – Real Rewards 20
- 22. Avea – Real Rewards 750 000 unique active users 300 000 within the first 4 days 170 000 1 000 000 page Likes in one month 21
- 23. STP – Best Shape Party 22
- 24. STP – Best Shape Party » We gave away 4 000 tickets » Drove 6 000 visitors from Facebook to REAL WORLD » No other medium than Facebook was used » We drove the WOM effect » As the party day was coming, we were giving away 400 tickets/day » Users were trading tickets among each other on the brand page and their personal profiles 23
- 25. Thank you for your attention. -- Please stay in touch! lukas@socialbakers.com facebook.com/Lukas.Maixner @LukasMaixner
Editor's Notes
- Its good that there are methods of giving feedback through social mediaHas it ever occurred to you that? I’d like to show you how…
- You might….Dont pick up the phone in social mediaPreviously, people called you where you wereNow, you have to come to the customer, be where they are and actively respond there. Not by phone, but actually in that channel.It’s a new era, where the communication channel gets chosen by your own customer
- Its good that there are methods of giving feedback through social mediaHas it ever occurred to you that? I’d like to show you how…
- Please insert your contact info! Make it easy for your prospects to get in touch with you!