Marketstrat’s report on the world market for Endoscopic Visualization Devices provides revenue estimates and forecasts for the 2011 to 2018 period. Product segments comprise of endoscopy cameras, light sources, medical monitors and printers, capsule workstations, and endoscopes. Also discussed are competitive factors and strategies such as maintain a strong product pipeline of innovative devices, mergers and acquisitions, offering a range of more economical products and procedure-specific payment plans. The world market for endoscopic visualization devices is expected to grow at more than 8% CAGR over the next seven years to over $5.7 billion by 2018. The market is characterized by endoscopy and medical device giants like Olympus and Stryker that offer a broad spectrum of visualization devices from camera heads to printers, audio-visual giants like Sony and a number of niche players. Manufacturers are focusing R & D efforts on application, ergonomics, latest information technology devices, workflow and cost-efficiency. This in turn is helping to sustain a vibrant market for visualization devices. End-users are vying to acquire the latest scopes, HD cameras and flat-panel LCD monitors for their superior visualization capability for both diagnostic and surgical procedures. Expanding use of electronic medical records and integrated medical information systems in established medical markets, calls for premium devices. The latest endoscopy systems come with software that allows real-time image analysis and storage, e.g. Pentax’s EndoPRO iQ software suite with their HD Motion Picture Studio (HD MPS) allows image-inset in electronic reports. It can also store and catalog video segments for rapid keyword searches. Medical endoscopy imaging giants continue to innovate, offering technologies like Narrow-band imaging or NBI (Olympus), Multiband Imaging or MBI (Fujifilm), OLED monitors (Sony), 3D-HD systems (Viking), EVIS EXERA III scopes (Olympus), PillCam capsule series for GI endoscopy (Given Imaging), full HD endoscopy systems, LED light sources, etc. Recent cutting-edge technologies developed by niche players include the GIScribe, BronchoScribe and GynaeScribe series (from Computer Science) which convert data captured into clinical text that can be inserted into a report along with images; the CMOS Native Full HD 1080p Endoscopy Camera with true 1920 x 1080p resolution that does not require digital up-scaling of image data (Scholly Fiberoptic) and the advanced analytical software for medical endoscopy called eGoWorks® (Envisioner Medical Technologies Inc.) that allows cloud storage and online collaboration.

1. Endoscopic Visualization Devices
Markets Worldwide
Report Highlights
December 2012

2. Report Benefits
This report can help in:
• Assessing the world market for endoscopic visualization
devices, growth segments and opportunities.
• Understanding market drivers and restraints, market
segmentation, market shares and competitive segmentation.
• Strategic planning and competitive strategy.
• Identifying opportunities for partnerships and alliances.
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3. World Market
• The World Market for endoscopic visualization
devices is expected to grow at more than 8%
CAGR over the next seven years to over $5.7
billion by 2018.
• The market is characterized by endoscopy and
medical device giants like Olympus and Stryker
that offer a broad spectrum of visualization
devices from camera heads to printers, audio-
visual giants like Sony and a number of niche
players.
November 12 © 2011 Marketstrat, Inc., All Rights Reserved 3

4. Key Segments
• Endoscopes and camera systems account for
the largest share of revenues
• Highest growth is projected in the emerging
markets of Asia and Latin America.
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5. Key Drivers
• Technology advances
• Global demographic trends, aging populations
and related rise in healthcare utilization
• Rising healthcare expenditures in emerging
markets
• Increased demand for minimally invasive
procedures
• Growing access to trained clinicians
• High growth of GI endoscopy
November 12 © 2011 Marketstrat, Inc., All Rights Reserved 5

6. Key Restraints
• Competing technologies
• High capital purchase costs
• Regulatory hurdles including long approval
process
• Medicare spending cuts in the US
• Austerity measures in Europe may lead to
reduction in reimbursement
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7. Leading Players
• Olympus/ GYRUS ACMI, Smith & Nephew,
Stryker, Karl Storz, Aesculap, CONMED, Sony,
Panasonic, Pentax, Fujifilm, and Richard Wolf
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8. Manufacturer Focus
• Manufacturers are focusing R & D efforts on
application, ergonomics, latest information
technology devices, workflow and cost-
efficiency. This in turn is helping to sustain a
vibrant market for visualization devices.
November 12 © 2011 Marketstrat, Inc., All Rights Reserved 8

9. End-User Trends
• End-users are vying to acquire the latest
scopes, HD cameras and flat-panel LCD
monitors for their superior visualization
capability for both diagnostic and surgical
procedures.
• Expanding use of electronic medical records
and integrated medical information systems in
established medical markets, calls for
premium devices.
November 12 © 2011 Marketstrat, Inc., All Rights Reserved 9

10. Latest Endoscopy Systems
• The latest endoscopy systems come with
software that allows real-time image analysis
and storage
• Example: Pentax’s EndoPRO iQ software suite
with their HD Motion Picture Studio (HD MPS)
allows image-inset in electronic reports. It can
also store and catalog video segments for
rapid keyword searches.
November 12 © 2011 Marketstrat, Inc., All Rights Reserved 10

11. Innovation
• Medical endoscopy imaging giants continue to
innovate, offering technologies like Narrow-
band imaging or NBI (Olympus), Multiband
Imaging or MBI (Fujifilm), OLED monitors
(Sony), 3D-HD systems (Viking), EVIS EXERA III
scopes (Olympus), PillCam capsule series for
GI endoscopy (Given Imaging), full HD
endoscopy systems, LED light sources, etc.
November 12 © 2011 Marketstrat, Inc., All Rights Reserved 11

12. Other Recent Innovations
• GIScribe, BronchoScribe and GynaeScribe series (from
Computer Science) which convert data captured into
clinical text that can be inserted into a report along
with images
• The CMOS Native Full HD 1080p Endoscopy Camera
with true 1920 x 1080p resolution that does not
require digital up-scaling of image data (Scholly
Fiberoptic)
• Advanced analytical software for medical endoscopy
called eGoWorks® (Envisioner Medical Technologies
Inc.) that allows cloud storage and online collaboration.
November 12 © 2011 Marketstrat, Inc., All Rights Reserved 12

13. Sample Data Table
13
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14. Sample Data Table
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15. Sample Data Chart
Worldwide Revenue Estimates for Endoscopy Light Sources By Country/Region - ($Mill, 2011-2018)
$300.0
$250.0
$200.0 Rest of the World (ROW)
Rest of Asia Pacific
$150.0
Japan
$100.0
Europe
$50.0 Latin America (LATAM)
$0.0 United States
2011
2012
2013
2014
2015
2016
2017
2018
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16. Report Stats
Category Detail
Regions Covered US, Latam, Europe, Japan, Rest of APAC, Rest of the World
Product Segments • By Product: Camera Systems, Light Sources, Display Monitors, Printers,
Image Capture and Recording Devices, Capsule Workstations and
Recorders, Endoscopes
• By Geographic segment - US, Latam, Europe, Japan, Rest of APAC, and
ROW
Companies Profiled 35
Market Estimates/ Forecasts Revenues ($) for 2011-2018
Report Code MSR 505 -12
Price $1995 (single-user license); $3990 (corporate license)
No. of Pages 175 pages; 71 data tables; 63 charts
Publication Date December 2012
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17. About Us
Marketstrat specializes in Medical Market Research. We assist companies
with market, technology, and best practice strategies & intelligence,
through a unique combination of published reports, solutions, and
services.
Our strengths include: a deep understanding of the medical devices value
chain, state-of-the-art data collection tools, and a robust research
methodology.
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Pleasanton, CA 94588, USA.
Email : info@marketstrat.com
Phone: 925-263-4455
Fax: 925-263-4456
www.marketstrat.com
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