Talk I gave at the Media Future Conference in Dun Laoghaire, May 2013. Might not make all that much sense without the audio, but it's about the thought processes that define how journalists now do their work.

1. storyful.storyful.
Markham Nolan
Managing Editor, Storyful
Sunday 19 May 13

2. storyful.
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3. storyful.
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7. Sunday 19 May 13

8. Sunday 19 May 13

9. Sunday 19 May 13

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13. Sunday 19 May 13

14. storyful.
Some
things
never
change
storyful.
Sunday 19 May 13

15. storyful. goo.gl/o6irJ
Others
change
dramatically
Sunday 19 May 13

16. storyful.
24hrs of
YouTube
uploads
Sunday 19 May 13

17. storyful.
Fighter Pilot Astronomer
Sunday 19 May 13

18. storyful.
Col. John Boyd
Sunday 19 May 13

19. storyful.storyful.
Observe
Orient
Decide
Act
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20. storyful.
Observe
Orient
Decide
Act
Sunday 19 May 13

21. storyful.
Observe
Act
Decide
Orient
Sunday 19 May 13

22. storyful.
Observe
Act
Decide
Orient
Sunday 19 May 13

23. storyful. goo.gl/7YGwE
Sunday 19 May 13

24. storyful.
F-86
(Korea)
F-16
(Iraq)
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25. storyful.
Slow
Decisions
FAST
Decisions
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DEAD ALIVE
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28. storyful. goo.gl/AqiV5
@antderosa
Sunday 19 May 13

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How can we
be more like
John Boyd?
Sunday 19 May 13

37. storyful.
Organise incoming information for easy parsing
Shorten your processes where possible
Never take your eye off the other guy
Be nimble, not just quick (speed kills)
Sunday 19 May 13

38. storyful.
There’s another way we’re
like modern fighter pilots
Sunday 19 May 13

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Sunday 19 May 13

40. “
storyful.
When he was deployed in Iraq, [he says]
“You land and there’s no more
weapons on your F-16, - people have an
idea of what you were just involved with.”
Now he steps out of a dark room of video
screens, his adrenaline still surging after
squeezing the trigger, and commutes
home past fast-food restaurants
and convenience stores to help
with homework — but always alone
with what he has done.
Sunday 19 May 13

41. Now...
..astronomy
Sunday 19 May 13

42. storyful.
We’re certain about
a whopping
of our
known universe
4%
Known matter
in the universe
Dark Matter
Dark Energy
Sunday 19 May 13

43. storyful.
As journalist-
astronomers, let’s
look at the pie a
different way...
Sunday 19 May 13

44. storyful.
News we’ve
delivered to
our clients
News our
clients want
but can’t see
News none of us
are even aware of
Sunday 19 May 13

45. storyful.
News we’ve
delivered to
our clients
News our
clients want
but can’t see
Guess where the
biggest
opportunities
lie?
News none of us
are even aware of
Sunday 19 May 13

46. storyful.
News we’ve
delivered to
our clients
News our
clients want
but can’t see
News none of us
are even aware of
Guess where the
biggest
opportunities
lie?
Sunday 19 May 13

47. storyful.
“
There are known
knowns - there are things
we know that we know.
There are known
unknowns - that is to say,
there are things that we now
know we don't know.
But there are also
unknown unknowns
– there are things we do
not know we don’t know.
Sunday 19 May 13

48. @alexismadrigal
Went looking for
dark matter.
Found ‘dark social’.
storyful.
Sunday 19 May 13

49. Sunday 19 May 13

50. “Just look at that graph. On the one hand,
you have all the social networks that you
know.
They're about 43.5
percent of our social
traffic. On the other,
you have this previously
unmeasured darknet that's
delivering 56.5 percent of
people to individual stories.
This is not a niche phenomenon! It's more
than 2.5x Facebook's impact on the site.
storyful.
Sunday 19 May 13

51. “The only real way to optimize for
social spread is in the nature of
the content itself.
storyful.
Sunday 19 May 13

52. The moral?
Don’t be stare into the light.
Something will jump out of the
shadows at you eventually.
storyful.
Sunday 19 May 13

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54. It was a
texture.
The blackness
was so intense.
Charlie Duke
(Apollo 16)
Sunday 19 May 13

55. Thank you
@markhamnolan
@storyful
Sunday 19 May 13