2. • Digital magazine app for your readers
• Editorial interface to import content from your print
mag, text/images or web source
IDEA IN SHORT
3. • Replica Plus edition
Create magazine from PDFs,
add digital content
• Reflow edition
Automated design to customize
design for each screen size /
platform
TWO SOLUTIONS – SELECT THE ONE
WHICH FITS YOUR PROCESS
4. REPLICA PLUS SOLUTION
Use PDF files
you sent to print
Add digital content
very easy, through
our web interface
Click publish and
your digital issue
appears in your
branded iOS &
Android apps
5. • Based on print PDFs: simple to build into
your editorial process
• Design of your digital mag is same as design
of print magazine
• Add digital content via web interface
(galleries, videos, links, audio…)
• Comments and rating systems
integrated: users can comment and rate
articles, making your mag interactive
REPLICA PLUS FEATURES
• More on Replica Plus (from our blog)
• How to create digital magazine in 6 steps
(from our blog)
6. • Full statistics: check your most popular
articles, where people spent time and what
they clicked
• Advanced ads system: include print ads or
add „Live ads“ to show different ads to
readers on basis of their location, date and
user’s social profile
• Full sales and subscription support: sell
through AppStores or directly through your
system
REPLICA PLUS FEATURES
Replica Plus – quick and easy way to create
digital magazine from your print edition
7. REFLOW SOLUTION
Upload text,
images, videos…
Our backend does
the wizardry and
designs articles,
which you sort into
editions
Digital magazine is
published in your
branded iOS &
Android apps.
Each platform has
its own design
8. • Based on magazine or other source:
Import your articles as Word/text and add
images, videos. Or connect to your
RSS/Wordpress source.
• Design of your digital magazine will be
automatically done on basis of templates,
parameters and fontset which we set in
advance for your publication
• Design in your app is based on device’s
screen size, but paginated and with mag-like
design. Different design for iPad, iPhone,
Android tablets and phones
REFLOW FEATURES
9. • All features from Replica Plus: digital
content, comments and ratings, stats,
advanced ads system, sales and subscription
support
• Use articles as basis – easy to create
standard editions, special editions or distribute
articles later on independently
REFLOW FEATURES
Reflow solution – your publication ready for any
screen size, based on print or other source
10. YOUR CHOICE IS FLEXIBLE
You can also start with Replica and later change to Reflow –
content is read from same app, so upgrade is easy
12. • Easy to access content and articles (70%)
• Portability, all magazines on one device (53%)
• Digital interactive features (40%)
• Save trees (37%)
• Convenient way to buy/subscribe (37%)
• Discounted subscription compared to print (30%)
• Availibility of back issues / special issues (26%)
• Ability to save past issues / articles (25%)
• I’m an early adopter (19%)
Stats: MPA The Association of Media, US Survey
WHY PEOPLE READ DIGITAL MAGAZINES?
13. „It combines many fun elements. It’s like reading your
favourite magazine while watching your favourite TV show
– reading articles and watching clips. It is a unique
entertainment experience.“
„It makes reading more enjoyable and informative.
Often when you read a print magazine, you see something
and you think, oh I should look that up later – but you
rarely do.“
Guidelines Study, Meredith/Mediavest, US
WHY PEOPLE READ DIGITAL MAGAZINES?
18. • Digital editions are small, but fast growing proportion of
total magazine circulation
• Digital readers are attractive target audience for
advertisers: well educated and affluent
• Readers become deeply engaged with their digital
magazines, and are receptive to digital advertising.
Digital ads perform better than print, provoking action
WHY DO YOU NEED DIGITAL MAGAZINE?
19. • Efficient way to reach new target group, which is
currently not reading your print magazine
• There is money in your archive and specials
• You should not stay behind the competition
WHY DO YOU NEED DIGITAL MAGAZINE?
20. • Individual sales: sell magazines through Apple Store
or Google Play
• Subscriptions: sell and distribute magazines through
AppStores or through your system (keep the whole
amount)
• Free teaser option: easy to create in our system
• Subscription website: optionally, we can create you a
subscription website, connected to the apps
WAYS TO MONETIZE – ISSUE SALES
21. • Advanced adverts: readers like interactive ads with
multimedia elements, which they can click/tap. Embed
digital elements into print ads or insert pages with
interactive native ads
• Live ads: target readers on basis of location, interests
or social media profile
• Full app sponsorship: your app ’powered by’ a
sponsor; use your print, social media and web reach to
increase sponsorship price
WAYS TO MONETIZE – AD SALES
22. • No upfront cost for publisher. Just budget friendly monthly
fee for usage of the platform
• Includes costs of hosting, support, upgrades, iOS and Android
apps. Transparent pricing, no revenue sharing
BUSINESS MODEL
Easy and fair monthly pricing.
No upfront fees and no surprises.
23. All our plans include:
• Your branded apps for iOS and Android devices
• HTML5 web-reader with all features of native apps
• Subscription and user management
• Fully interactive digital pages
• Advanced advertising system
• Integration of your subscribers database and sales through Apple and Google stores
• Hosting and download costs
• Full tech and commercial support
• Push notifications service
• All upgrades we implement in our platform and our apps
• Multi-user access to editorial interface
PRICING
24. • Belgrade based media/IT company, focused solely on
MediaWorks Digital Magazine platform
• The founders with experience in publishing (20+ magazine titles)
and digital media (portal & apps > 1 million monthly users)
FINALIST
FACES BEHIND IT
More on:
www.mediaworks.io
