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Your Smart Start
into the EMEA Market




© MarlinsBrain GmbH   8/11/09   www.marlinsbrain.com   1
Presumptions & Classic Scope

    You are a High-tech
    company?
    You want to expand sales
    in EMEA?
    You do not want to build local
    subsidaries at once?




© MarlinsBrain GmbH   8/11/09        www.marlinsbrain.com   2
Classic Scope
     Hire a sales rep
     Rent Regus office
     Start operations
     (office, secretary, tax
     attorney)

© MarlinsBrain GmbH   8/11/09   www.marlinsbrain.com   3
Outcome of Classic Scope
    Start from scratch
    One person for
    all business aspects
    No marcom support
    High learning curve




© MarlinsBrain GmbH   8/11/09   www.marlinsbrain.com   4
© MarlinsBrain GmbH   8/11/09   www.marlinsbrain.com   5
MarlinsBrain Scope
    Mandate working team as
    contractor
    Act via local presence
    Leverage existing contacts
    Holistic approach: sales &
    marketing
© MarlinsBrain GmbH   8/11/09    www.marlinsbrain.com   6
Outcome of MarlinsBrain Scope
    Smart Start with focus on
    revenue from day 1
    Increase share of mind for your
    solutions
    Minimized investments,
    reduced market-entry-risk
    Transparency of costs and
    efforts at all levels




© MarlinsBrain GmbH   8/11/09         www.marlinsbrain.com   7
MarlinsBrain Modular Services

          Local Presence                                                        Business Development
            Office Hosting                                             • Strategic
                                  Marketing                            • Technical
            Legal advise
                                  • Strategic monitoring of customers, • Services
                                    market & competition
                                  • PR
Strategy
                                  • Lead generation
 Market Study
                                  • Localisation if needed
 Target Group Potential
 Relevance of offer in the
 market
 Development of concept            Sales
 Competition                       •   Direct Pre to post sales activities
 Potential key accounts            •   Key accounting
 Business plan                     •   Development of channel program
                                   •   Channel relations & management
                                   •   OEM Business development

Time               1                    2                     3                      4           5

  © MarlinsBrain GmbH   8/11/09                          www.marlinsbrain.com                    8
Contact us to learn more

MarlinsBrain GmbH
Kreitstrasse 5
86926 Greifenberg, Munich
Germany
Phone +49.8192.99733.20
Fax      +49.8192.99733.29
info@marlinsbrain.com
www.marlinsbrain.com
Follow us on




© MarlinsBrain GmbH   8/11/09   www.marlinsbrain.com   9

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MarlinsBrain Elevator Pitch Emotional

  • 1. Your Smart Start into the EMEA Market © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 1
  • 2. Presumptions & Classic Scope You are a High-tech company? You want to expand sales in EMEA? You do not want to build local subsidaries at once? © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 2
  • 3. Classic Scope Hire a sales rep Rent Regus office Start operations (office, secretary, tax attorney) © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 3
  • 4. Outcome of Classic Scope Start from scratch One person for all business aspects No marcom support High learning curve © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 4
  • 5. © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 5
  • 6. MarlinsBrain Scope Mandate working team as contractor Act via local presence Leverage existing contacts Holistic approach: sales & marketing © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 6
  • 7. Outcome of MarlinsBrain Scope Smart Start with focus on revenue from day 1 Increase share of mind for your solutions Minimized investments, reduced market-entry-risk Transparency of costs and efforts at all levels © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 7
  • 8. MarlinsBrain Modular Services Local Presence Business Development Office Hosting • Strategic Marketing • Technical Legal advise • Strategic monitoring of customers, • Services market & competition • PR Strategy • Lead generation Market Study • Localisation if needed Target Group Potential Relevance of offer in the market Development of concept Sales Competition • Direct Pre to post sales activities Potential key accounts • Key accounting Business plan • Development of channel program • Channel relations & management • OEM Business development Time 1 2 3 4 5 © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 8
  • 9. Contact us to learn more MarlinsBrain GmbH Kreitstrasse 5 86926 Greifenberg, Munich Germany Phone +49.8192.99733.20 Fax +49.8192.99733.29 info@marlinsbrain.com www.marlinsbrain.com Follow us on © MarlinsBrain GmbH 8/11/09 www.marlinsbrain.com 9