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collec%ve	
  licensing	
  

An	
  “independent”	
  European	
  
           perspec%ve	
  


                    Mars	
  Mertens	
  /	
  OurMusic.Biz	
  
The	
  death	
  of	
  the	
  collec%ve?	
  
•  Does	
  this	
  mean	
  back	
  to	
  the	
  individual?	
  
    –  Collec%ve	
  >	
  rights	
  managers>individual	
  
•  Level	
  playing	
  field	
  for	
  various	
  rights	
  owners	
  
    –  High	
  profile	
  composers,	
  new	
  composers	
  
•  Collec%ve	
  is	
  Collec%ng?	
  
•  Different	
  role	
  between	
  Author’s	
  society	
  and	
  
   the	
  collec%ng	
  body.	
  
•  Issues	
  of	
  exclusive	
  deals	
  and	
  monopolies	
  
Con%nent	
  vs	
  Anglo-­‐America	
  
•  Anglo	
  American	
  Publisher	
  controls	
  Mechanical	
  
   Right	
  
•  Online	
  use	
  is	
  combina%on	
  between	
  
   mechanical	
  rights	
  and	
  communica%on	
  to	
  the	
  
   public	
  (Performing	
  Right).	
  	
  
•  E.g.:	
  Download	
  	
  75%	
  mechanical/25%	
  performing	
  
•  E.g.:	
  Stream	
  	
   	
  25%	
  mechanical/75%	
  performing	
  
	
  
Popularity	
  Anglo-­‐American	
  repertoire	
  
•  Important	
  market	
  share	
  Anglo	
  American	
  
   repertoire	
  in	
  con%nental	
  countries	
  	
  
•  Local	
  ar%sts	
  co-­‐write	
  repertoire	
  with	
  Anglo-­‐
   American	
  authors,	
  joint	
  copyright.	
  Mul%ple	
  
   Publishers.	
  
•  Not	
  only	
  Hit	
  Repertoire/	
  Cultural	
  diversity	
  one	
  
   of	
  the	
  founding	
  principles	
  of	
  European	
  Union.	
  	
  	
  
Local	
  representa%on	
  
•  Anglo	
  American	
  publishers	
  very	
  o^en	
  deal	
  	
  
   with	
  local	
  sub-­‐publishers.	
  How	
  does	
  this	
  
   impact	
  the	
  changes	
  in	
  direct	
  Cross-­‐Border	
  
   licensing?	
  

•  The	
  author’s	
  share	
  looses	
  value	
  in	
  the	
  juggling	
  
   system	
  of	
  the	
  reciprocal	
  agreements	
  between	
  
   socie%es.	
  
Complex	
  Copyright-­‐	
  Mechanical	
  
•  Mechanical	
  copyright	
  (Interac%ve-­‐Non	
  
   interac%ve)	
  	
  
•  Anglo	
  American	
  publishers	
  withdraw	
  rights	
  	
  
•  Mechanical	
  copyright	
  European	
  socie%es	
  
       –  Reciprocal	
  Representa%on	
  agreements	
  for	
  E.E.A.?	
  
          CISAC	
  CASE	
  was	
  about	
  Performing	
  Rights!	
  (2008)	
  	
  
•  Mechanical	
  copyright	
  Non-­‐	
  European	
  socie%es	
  
       –  Exis%ng	
  agreements	
  not	
  on	
  EEA	
  basis	
  but	
  by	
  
          country.	
  
	
  
Complex	
  Copyright-­‐	
  Performing	
  
•  Communica%on	
  to	
  the	
  public:	
  Performing	
  
   copyright	
  (Interac%ve-­‐Non	
  interac%ve)	
  	
  
•  US	
  performing	
  Rights	
  Org:	
  ASCAP,	
  BMI,	
  SESAC	
  	
  
•  Performing	
  copyright	
  European	
  socie%es	
  
       –  All	
  Reciprocal	
  Representa%on	
  agreements	
  for	
  
          E.E.A.	
  renewed	
  a^er	
  CISAC	
  CASE?	
  (July	
  2008)	
  	
  
•  Mechanical	
  copyright	
  Non-­‐European	
  socie%es	
  
       –  Exis%ng	
  agreements	
  not	
  on	
  EEA	
  basis	
  but	
  by	
  
          country.	
  
	
  
New	
  Digital	
  Music	
  Services	
  
•  Pan	
  European	
  licensing	
  impossible	
  for	
  start	
  
   ups.	
  	
  
•  Roll	
  Out	
  Country	
  by	
  Country.	
  	
  
•  Complexity:	
  
   –  what	
  to	
  pay	
  
   –  to	
  whom	
  
   –  for	
  which	
  repertoire?	
  
Tariff	
  
•  The	
  tariff	
  for	
  Pan-­‐	
  European	
  licensing:	
  
    –  No	
  fixed/set	
  price	
  per	
  usage	
  across	
  Europe	
  
    –  O^en	
  set	
  by	
  Tariff	
  Country	
  of	
  Des%na%on	
  
    –  Split	
  between	
  Mechanical/Performing	
  income	
  
       might	
  differ	
  in	
  various	
  countries.	
  
•  No	
  harmonisa%on	
  of	
  defini%ons/clauses	
  in	
  
   contracts.	
  Eg	
  status	
  Temporary	
  Download?	
  
•  The	
  Tariff	
  should	
  be	
  balanced	
  between	
  author	
  
   and	
  user	
  to	
  make	
  innova%on	
  possible.	
  
BUILDING	
  A	
  	
  NEW	
  STRUCTURE	
  	
  
          DDEX	
  -­‐	
  GRD	
  -­‐	
  IMR	
  -­‐	
  DCE	
  
•  Digital	
  CrossBorder	
  licensing	
  asks	
  for	
  new	
  
   standards	
  and	
  databases	
  
•  DDEX:	
  standards	
  metadata/	
  repor%ng	
  
•  Global	
  Repertoire	
  DataBase:	
  musicworks	
  
•  Interna%onal	
  Music	
  Registry:WIPO	
  ini%a%ve	
  
•  UK:	
  Digital	
  Copyright	
  Exchange?	
  	
  
New	
  Structures	
  
•  A	
  solu%on	
  to	
  the	
  problem?	
  
•  Systems	
  are	
  s%ll	
  under	
  control	
  of	
  the	
  “old”	
  
   players.	
  
•  Open	
  Data?	
  Including	
  Non	
  Society	
  works	
  
•  Important	
  to	
  have	
  an	
  efficient	
  transparent	
  
   system	
  with	
  direct	
  distribu%on	
  to	
  
   rightsholders	
  	
  
Closing	
  Remarks	
  
•  The	
  collec%ve	
  is	
  s%ll	
  important	
  

•  New	
  regula%ons	
  from	
  EC	
  needed,	
  not	
  only	
  
   recommenda%ons	
  

•  “One	
  Stop	
  Shop”	
  solu%ons	
  will	
  benefit	
  the	
  
     European	
  market	
  
	
  
Thank	
  you	
  for	
  your	
  ahen%on	
  
    Connect	
  and	
  Share:	
  
         Mars	
  Mertens	
  
   @MarsM	
  /	
  mars@OurMusic.Biz	
  
                     	
  

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Collective licensing event music4.5 20110622

  • 1. collec%ve  licensing   An  “independent”  European   perspec%ve   Mars  Mertens  /  OurMusic.Biz  
  • 2. The  death  of  the  collec%ve?   •  Does  this  mean  back  to  the  individual?   –  Collec%ve  >  rights  managers>individual   •  Level  playing  field  for  various  rights  owners   –  High  profile  composers,  new  composers   •  Collec%ve  is  Collec%ng?   •  Different  role  between  Author’s  society  and   the  collec%ng  body.   •  Issues  of  exclusive  deals  and  monopolies  
  • 3. Con%nent  vs  Anglo-­‐America   •  Anglo  American  Publisher  controls  Mechanical   Right   •  Online  use  is  combina%on  between   mechanical  rights  and  communica%on  to  the   public  (Performing  Right).     •  E.g.:  Download    75%  mechanical/25%  performing   •  E.g.:  Stream      25%  mechanical/75%  performing    
  • 4. Popularity  Anglo-­‐American  repertoire   •  Important  market  share  Anglo  American   repertoire  in  con%nental  countries     •  Local  ar%sts  co-­‐write  repertoire  with  Anglo-­‐ American  authors,  joint  copyright.  Mul%ple   Publishers.   •  Not  only  Hit  Repertoire/  Cultural  diversity  one   of  the  founding  principles  of  European  Union.      
  • 5. Local  representa%on   •  Anglo  American  publishers  very  o^en  deal     with  local  sub-­‐publishers.  How  does  this   impact  the  changes  in  direct  Cross-­‐Border   licensing?   •  The  author’s  share  looses  value  in  the  juggling   system  of  the  reciprocal  agreements  between   socie%es.  
  • 6. Complex  Copyright-­‐  Mechanical   •  Mechanical  copyright  (Interac%ve-­‐Non   interac%ve)     •  Anglo  American  publishers  withdraw  rights     •  Mechanical  copyright  European  socie%es   –  Reciprocal  Representa%on  agreements  for  E.E.A.?   CISAC  CASE  was  about  Performing  Rights!  (2008)     •  Mechanical  copyright  Non-­‐  European  socie%es   –  Exis%ng  agreements  not  on  EEA  basis  but  by   country.    
  • 7. Complex  Copyright-­‐  Performing   •  Communica%on  to  the  public:  Performing   copyright  (Interac%ve-­‐Non  interac%ve)     •  US  performing  Rights  Org:  ASCAP,  BMI,  SESAC     •  Performing  copyright  European  socie%es   –  All  Reciprocal  Representa%on  agreements  for   E.E.A.  renewed  a^er  CISAC  CASE?  (July  2008)     •  Mechanical  copyright  Non-­‐European  socie%es   –  Exis%ng  agreements  not  on  EEA  basis  but  by   country.    
  • 8. New  Digital  Music  Services   •  Pan  European  licensing  impossible  for  start   ups.     •  Roll  Out  Country  by  Country.     •  Complexity:   –  what  to  pay   –  to  whom   –  for  which  repertoire?  
  • 9. Tariff   •  The  tariff  for  Pan-­‐  European  licensing:   –  No  fixed/set  price  per  usage  across  Europe   –  O^en  set  by  Tariff  Country  of  Des%na%on   –  Split  between  Mechanical/Performing  income   might  differ  in  various  countries.   •  No  harmonisa%on  of  defini%ons/clauses  in   contracts.  Eg  status  Temporary  Download?   •  The  Tariff  should  be  balanced  between  author   and  user  to  make  innova%on  possible.  
  • 10. BUILDING  A    NEW  STRUCTURE     DDEX  -­‐  GRD  -­‐  IMR  -­‐  DCE   •  Digital  CrossBorder  licensing  asks  for  new   standards  and  databases   •  DDEX:  standards  metadata/  repor%ng   •  Global  Repertoire  DataBase:  musicworks   •  Interna%onal  Music  Registry:WIPO  ini%a%ve   •  UK:  Digital  Copyright  Exchange?    
  • 11. New  Structures   •  A  solu%on  to  the  problem?   •  Systems  are  s%ll  under  control  of  the  “old”   players.   •  Open  Data?  Including  Non  Society  works   •  Important  to  have  an  efficient  transparent   system  with  direct  distribu%on  to   rightsholders    
  • 12. Closing  Remarks   •  The  collec%ve  is  s%ll  important   •  New  regula%ons  from  EC  needed,  not  only   recommenda%ons   •  “One  Stop  Shop”  solu%ons  will  benefit  the   European  market    
  • 13. Thank  you  for  your  ahen%on   Connect  and  Share:   Mars  Mertens   @MarsM  /  mars@OurMusic.Biz