Presentation by Martha G Russell and David A. Evans, mediaX at Stanford University, for SESI, Santa Catarina, Brazil, to launch planning of SESI Innovation Research Center on Occupational Health and Safety for Brazilian workers and businesses, to support the Health Safety and Environment objectives of SESI, part of Brazil's CNI and its industry system.

1. Developing
a
Shared
SESI
Vision
for
the
Future
mediaX
at
Stanford
University
Martha
G
Russell
David
A.
Evans
July
2014

2. mediaX at Stanford University

3. Memberships
for
Discovery
CollaboraEons

4. Alumni
Leadership
Networks

5. • Abrizio
• ASK
Computer
systems
• Cisco
Systems,
Inc.
• Dolby
Systems
• eBay
• E*Trade
• Electronic
Arts
• Excite,
Inc.
• Gap
• Google
• HewleI-­‐Packard
• IDEO
• Intuit,
Inc.
• Learning
Company
• Linked-­‐In
• Logitech
• Mathworks
• MIPS
Technologies,
Inc.
• Nike
• NeQlix
• NVIDIA
• Orbitz
• Octel
CommunicaRons
Corp.
• Odwalla
• ONI
Systems
• PayPal
• Pure
SoSware,
Inc.
• Rambus,
Inc.
• RaRonal
SoSware
• Silicon
Graphics,
Inc.
• Sun
Microsystems
• Tandem
Computers,
Inc.
• Taiwan
Semiconductor
• Tensillica
• Tesla
Motors
• Trilogy
• Varian
Associates,
Inc.
• Vmware
• Whole
Earth
Catalog
• Yahoo!
Inc.
Stanford
spin-­‐offs
Over
2000
companies
started
by
faculty
students
and
alumni

6. • Iterate
quickly
– If
it
doesn’t
work,
change
something
–
ASAP
• Take
personal
responsibility
– Don’t
blame
anyone
• Share
what
you
learned
– Each
failure
includes
lessons
for
success
• Start
again
– Immediately!
• Don’t
do
it
alone
– Know,
culEvate
and
orchestrate
your
network
Lessons
from
Silicon
Valley
Five
Rules
for
Successful
Failure

7. ParRcipate
in
the
Media
X
HSTAR
Community
at S T A N F O R D U N I V E R S I T Y
RelaRonships
based
on
Mutual
respect
for
the
strengths
of
the
other
SynergisEc
inspiraEon
for
new
quesEons
and
new
results
ConnecEng
Stanford
to
business
on
people
and
tech
AGENTS
OF
TRANSFORMATION
Using
technology
to
improve
the
human
experience
Memberships and Strategic Partnership
SESI Santa Catarina

8. What
can
we
do
together
that
neither
of
us
can
do
alone?
Stanford University
The
use
of
technology
to
improve
the
human
experience

9. We
are
in
a
period
of
massive
disrupEon

10. “No Rocking Chair for Me!”
10

11. http://www.google.com/imgres?q=smart+machine
Tools As Social
Actors

12. Microsensors Drive Macro Impacts
Drone
journalism
and
CiEzen
science
–
or
ciEzen
sensors
h^p://www.autodeskresearch.com/projects/biocompevoluEon

13. Talk to Me – Singing Chair
http://inhabitat.com/nyc/wp-content/blogs.dir/2/files/2011/07/talk-to-me-singing-chair.jpg
13

14. New organizational structures

15. Personal is Global

16. A Revolution is Coming In Work Productivity

18. This
is
not
the
first
transformaEon
we’ve
seen
We’ve
covered
this
ground
before

19. PrinEng
. . . to this.From this . . .

20. Medicine

21. Manufacturing

22. Sensor
Technology
Ecosystem
CompuEng
Infrastructure
h^p://www.vaqueronet.com/colocaEng.php
h^p://www.alpheuscommunicaEons.com
Service Operations
Social Network
Technology Infrastructure and Support
Device
components
and
design,
compuEng
placorm,
service
operaEons,
human
behavior,
and
content
Users
and
content
Knowledge Worker Productivity

23. What
Lies
Ahead
Has
Already
Happened
Microsoe
CEO
Satya
Nadella
in
his
recent
memo
to
all
MS
employees,
charEng
the
new
direcEons
for
the
company,
writes:
“Rainer
Maria
Rilke’s
words
say
it
best:
‘The
future
enters
into
us,
in
order
to
transform
itself
in
us,
long
before
it
happens.’
”
23
Nadella
Memo:
h^p://www.microsoe.com/en-­‐us/news/ceo/index.html
Full
context
for
Rilke
(from
Le^ers
to
a
Young
Poet,
August
12,
1904):
h^p://www.carrothers.com/rilke8.htm

24. More
from
Nardella…
“We
will
reinvent
producCvity
for
people
who
are
swimming
in
a
growing
sea
of
devices,
apps,
data
and
social
networks.
We
will
build
the
soluCons
that
address
the
producCvity
needs
of
groups
and
enCre
organizaCons
as
well
as
individuals
by
puEng
them
at
the
center
of
their
compuCng
experiences.
We
will
shiG
the
meaning
of
producCvity
beyond
solely
producing
something
to
include
empowering
people
with
new
insights.
We
will
build
tools
to
be
more
predicCve,
personal
and
helpful.
We
will
enable
organizaCons
to
move
from
automated
business
processes
to
intelligent
business
processes.
Every
experience
MicrosoG
builds
will
understand
the
rich
context
of
an
individual
at
work
and
in
life
to
help
them
organize
and
accomplish
things
with
ease.”
24
Nadella
Memo:
h^p://www.microsoe.com/en-­‐us/news/ceo/index.html

25. The
Global
“Brain”
25
h^p://www.glif.is/publicaEons/maps/

26. The
Global
“Brain”
–
North
America
26
h^p://www.glif.is/publicaEons/maps/

27. The
Global
“Brain”
–
South
America
27
h^p://www.glif.is/publicaEons/maps/

28. Augmenting the Brain
28

29. Michael
Bernstein
Expert
Flash
Teams
for
elasEcity
&
pipelining
Knowledge Worker Productivity

30. January 22, 2012 30© 2012 by Reid Senescu
Premise
team
interacEons
with
files
reveal
workflows
Knowledge Worker Productivity
InvesRgators:
Reid
Senescu,
Ben
Schwegler,
and
MarEn
Fischer,
Civil
&
Environmental
Engineering,
MarEn
Steinert
and
Larry
Leifer,
Mechanical
Engineering;
Austen
Head,
StaEsEcs

31. When
People
Become
the
Content
of
Media
ParEcipaEon,
PersonalizaEon
and
EmoEon
for
Persuasion,
Risk,
and
Reward
Infinite
Reality
Future of Content is Personalized

32. DetecRng
States
of
Mind
Through
Nonverbal
Behavior
• Impact:
Gesture
can
predict
the
quality
of
a
two-­‐
person,
face-­‐to
face-­‐interacEon,
team
roles
and
individual’s
mind
states
–
and
used
to
support
producEvity
of
the
individual
or
team
Enhancing Worker Productivity

33. Total
Engagement

34. Shared
A^enEon
CogniEve
and
AffecEve
Load

35. Augmented
decision
systems
are
hybrid
of
AI
and
human
judgment

36. Leo
Yeykelis,
James
J.
Cummings
and
Byron
Reeves,
“MulEtasking
on
a
Single
Device:
Arousal
and
the
Frequency,
AnEcipaEon
and
PredicEon
of
Switching
Between
Media
Content
on
a
Computer,”
Journal
of
CommunicaCon,
64:1
pp
167–192,
February
2014.
MulEtasking
on
a
Single
Device
Future of Content

37. Leo
Yeykelis,
James
J.
Cummings
and
Byron
Reeves,
“MulEtasking
on
a
Single
Device:
Arousal
and
the
Frequency,
AnEcipaEon
and
PredicEon
of
Switching
Between
Media
Content
on
a
Computer,”
Journal
of
CommunicaCon,
64:1
pp
167–192,
February
2014.
MulEtasking
on
a
Single
Device
Future of Content

38. Knowledge Worker Productivity

40. RelaEonships
Ma^er
Employee
ExecuRve
Advisor
Founder
Investor
AcquisiRon
Deal
Alliance
Financing
Investor
Angel

41. Soccer
InnovaEon
is
a
team
sport
You
can’t
score
without
a
ball
There
are
winners
AND
losers

42. Who
Are
Your
Teams?
What
Is
Your
Game?
An
Example
Mobile
Phone
Industry

43. Source:
iPhone
3G
Teardown
-­‐
Semiconductor
Insights
(2011)

44. Mobile
Device
Ecosystem
Deals
and
Alliances
Basole,
Russell,
Huhtamäki,
SEll
and
Rubens,
“Understanding
Mobile
Ecosystem
Dynamics:
A
Data-­‐Driven
Approach,”
Presented
at
ICMB
June
2012

45. Mobile
Device
Ecosystem
ExecuEve
and
Finance
RelaEonships
Basole,
Russell,
Huhtamäki,
SEll
and
Rubens,
“Understanding
Mobile
Ecosystem
Dynamics:
A
Data-­‐Driven
Approach,”
Presented
at
ICMB
June
2012

46. Apple-­‐Samsung
Co-­‐opeEEon
Deal
&
Alliance
RelaEonships
Financial
&
ExecuEve
RelaEonships
Basole,
Russell,
Huhtamäki,
SEll
and
Rubens,
“Understanding
Mobile
Ecosystem
Dynamics:
A
Data-­‐Driven
Approach,”
Presented
at
ICMB
June
2012.

47. Microsoe
-­‐
Nokia
Alliance
Deal
&
Alliance
RelaEonships
Financial
&
ExecuEve
RelaEonships
Basole,
Russell,
Huhtamäki,
SEll
and
Rubens,
“Understanding
Mobile
Ecosystem
Dynamics:
A
Data-­‐Driven
Approach,”
Presented
at
ICMB
June
2012

48. What’s
the
Pa^ern
of
an
Emergent
Industry?
An
Example
EducaConal
Tech

49. “Ed
Tech”
Growth
companies
ExecuEves
and
Finance
RelaEonships
20142011
(companies
and
investors)
2480
nodes
Martha
Russell,
Jukka
Huhtamäki,
Kaisa
SEll,
Rahul
Basole,
Jiafeng
Yu,
Neil
Rubens,
“RelaEonal
Networks
for
InnovaEon
Ecosystems
of
EducaEonal
Technologies,”
edMedia
2014.
1774
nodes

50. What
Do
Regional
InnovaEon
Ecosystems
Look
Like?
Examples
From
3
Regions

52. AusEn
Ecosystem
Enterprises,
Deals
&
Alliances
678
companies
and
498
interconnecEons
Russell,
Huhtamäki,
Basole,
SEll,
Yu
&
Rubens,
IC2
InsEtute
Global
Fellows
MeeEng,
April,
2013

53. AusRn’s
Young
Growth
Companies
Primary
Office
in
AusRn
Companies
=
801
Investors
–
286
Leadership
Indiv’s
=
1355
IEN
Dataset,
March,
2013
Russell,
Huhtamäki,
Basole,
SEll,
Yu
&
Rubens,
IC2
InsEtute
Global
Fellows
MeeEng,
April,
2013

54. Network
of
AusEn
Start-­‐ups,
Founders
&
Angels
IEN
Dataset,
March,
2013
692
companies
3500+
investors
Russell,
Huhtamäki,
Basole,
SEll,
Yu
&
Rubens,
IC2
InsEtute
Global
Fellows
MeeEng,
April,
2013

55. AusEn
ICT
InnovaEon
Ecosystem
at
a
Glance
Russell,
Huhtamäki,
Basole,
SEll,
Yu
&
Rubens,
IC2
InsEtute
Global
Fellows
MeeEng,
April,
2013
Startups
&
Angels
ExecuEves
&
Finance
Deals
&
Alliances
SDC
Data
2013.
AusEn
companies
With
Deals
&
Alliances
Nodes
=
678
Edges
=
498
IEN
Data
2013.
AusEn
companies
Linked
people
&
venture/financing
enEEes
Nodes=
2442;
Companies=802;
Edges=2136
Startup/Angel
Data
2013.
Selected
AusEn
companies
Nodes=
5062;
Startups=2200;
Edges=11837

56. Twin
CiEes
Minnesota

57. Twin
CiEes/MN
ICT
InnovaEon
Ecosystem
at
a
Glance
SDC
Data
2013.
Selected
MN
companies
With
Deals
&
Alliances
Nodes
=
1406;
Edges
=
1226
IEN
Data
2013.
Selected
MN
companies
Linked
people
&
venture/financing
enEEes
Nodes=
1358;
Edges=978
Startup/Angel
Data
2013.
Selected
Minnesota
companies
Nodes=
885;
Edges
=
1185
Startups
&
Angels
ExecuEves
&
Finance
Deals
&
Alliances

58.
InnovaEon
Ecosystems
of
Paris

59. Paris
ICT
InnovaEon
Ecosystem
at
a
Glance
SDC
Data
2013.
Selected
French
companies
With
Deals
&
Alliances,
Highlight
CapDigital
Nodes
=
3192;
Edges
=
3441
IEN
Data
2013.
Selected
FRENCH
companies
Linked
people
&
venture/financing
enEEes
Nodes=
2858;
Edges=2333
Startup/Angel
Data
2013.
Selected
French
companies
Highlight
CapDigital
Members
Nodes=
990;
Edges
=
530
Startups
&
Angels
ExecuEves
&
Finance
Deals
&
Alliances
Russell,
Huhtamaki,
SEll,
Basole,
and
Reubens,
“OrchestraEng
Ecosystem
TransformaEons
with
Data-­‐Driven
Network
VisualizaEons,”Keynote
PresentaEon,
Futur
en
Seine,
June
14,
2013.

60. Comparing
RelaEonal
Capital
of
InnovaEon
Ecosystem
in
3
Regions
raEo
of
edges|nodes
AusRn
Twin
CiRes
Paris
Startups
&
Angels
2.34
1.34
.54
ExecuEves
&
Finance
.88
.72
.82
Deals
&
Alliances
.73
.87
1.08

61. What
Is
the
Impact
of
Global
Value
Chains?
Example
EU
EIT
ICT
Labs

62. Analysis
of
EIT
ICT
Labs:
Trento
included
as
the
sixth
node,
more
ciEes
connected
to
colocaEon
centers,
updated
data
and
transformaEon
in
place
SEll,
Huhtamäki,
Russell,
Rubens
(2013)
”Transforming
InnovaEon
Ecosystems
Through
Network
OrchestraEon:
Case
EIT
ICT
Labs,”
IJTM
Special
Issue.

63. Adding
San
Francisco
Bay
Area
as
“the
seventh
EIT
ICT
Labs
node”
for
contrast,
interconnecEons,
comparison
and
benchmark
SEll,
Huhtamäki,
Russell,
Rubens
(2013).
Transforming
InnovaCon
Ecosystems
Through
Network
OrchestraCon:
Case
EIT
ICT
Labs

64. Reinventing Workflow
64

65. Agile Optmized Networks
65

66. What
is
needed
to
remove
the
barriers
for
Brazilian
businesses
and
workers
realize
their
full
potenEal?
Strategic Partnership
at S T A N F O R D U N I V E R S I T Y

67. Successful Discovery Collaborations Build
on What Can We Do Together That
Neither of Us Could Do Alone
Thank You
Martha.Russell@stanford.edu
david@evans-llc.com
http://mediax.stanford.edu