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Social Media Monitoring

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Martin Edic
Martin Edic

A quick guide to social media monitoring and analysis

BusinessTechnologie
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A New Paradigm in Brand Management: Social Media Monitoring Understanding and responding to conversations about brands, reputation and end-user opinion in Social Media Prepared by Techrigy Inc.
Do you know what they’re saying about your brand…your reputation…your competition : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring lets you see what they’re saying: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Analysis tells us what it means: ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Social Media Monitoring Works: ,[object Object],[object Object],[object Object],[object Object],[object Object]
View Results in a Dashboard: ,[object Object],[object Object],[object Object],[object Object]
Understand Sentiment and Demographics ,[object Object],[object Object],[object Object],[object Object]
Identify and Communicate with Influencers ,[object Object],[object Object],[object Object],[object Object]
Compare Over Time and Across Categories ,[object Object],[object Object],[object Object],[object Object]
Generate Reports and Share Intelligence ,[object Object],[object Object],[object Object],[object Object]
The Value Proposition: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understand the conversation… because it may be about your brand.
SM2: Providing Visibility Into Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Monitoring

  • 1. A New Paradigm in Brand Management: Social Media Monitoring Understanding and responding to conversations about brands, reputation and end-user opinion in Social Media Prepared by Techrigy Inc.
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  • 13. Understand the conversation… because it may be about your brand.
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