Responsible Travel - Humanise Me
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Presentation for our #MarketingSA get together on 15 May, 2013 at Umthentwini, KwaZulu
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Responsible Travel - Humanise Me
- 1. Humanise me Responsible travel
- 2. “In about 60 years, tourism has grown nearly 100 times from less than 10 million to 1 billion international overnight trips.That may sound like good news – and the growth is impressive – but there are signs that, as an efficient economic engine, it’s running out of steam.At best, it’s producing diminishing returns; at worse, it contains within it the seeds of its own destruction. In plain language, we’re killing the goose that laid the golden egg.” Anna Pollock
- 3. Arrivals From10 million to 1 billion
- 4. ...in...
- 5. 60 years
- 6. Double. 2030 ?
- 8. Environmental & social chAos
- 9. Ar9cle Mail Online: China rounds up and puts its beggars in CAGES ... so they couldn't spoil the fun at town fair by Sara Malm hIp://www.dailymail.co.uk/news/ ar9cle-‐2205536/China-‐rounds-‐CAGES-‐ beggars-‐-‐-‐didnt-‐spoil-‐view-‐town-‐fair.html
- 10. “‘This year we decided we would no longer accept beggars wandering everywhere, distressing our guests and spoiling it for everyone else,’ explained one organiser before adding that no one is forcing them to beg and that they have voluntarily entered the cages.” Sara Malm Mail Online Funfair Nanchang, Jiangxi Province, China
- 11. “By 2030, the world will need at least • 50 % more food, • 45 % more energy and • 30 % more water - all at a time when environmental boundaries are throwing up new limits to supply. It will also need to have reduced its production of carbon by over 80%.” Anna Pollock
- 12. V volatility U uncertainty C complexity A ambiguity VUCA
- 13. V -Value participants & places U - Understanding C - Creativity - Collaboration - Caution A - Agility & Action VUCA Anna Pollock
- 14. ...But these concepts are too big for *me* Awe inspiring! !
- 15. The journey of 1,000 miles begins with a single ... tweet?
- 16. Creating better places to live in, and better places to visit. #ResponsibleTravel
- 17. Niche tourism Eco-‐tourism Safari travel Food tourism Pro-‐poor tourism Not! Rather, it’s a way of life
- 19. How can i do it? Responsible travel Learn Adopt Implement Monitor Share LAIMS
- 20. How can i do it? Responsible travel Learn Environmental impact Social impact Economic impact LAIMS
- 21. How can i do it? Responsible travel Adopt My responsibility? My impacts? Write em down LAIMS
- 22. How can i do it? Responsible travel Implement Baby steps Grow the process Full steam LAIMS
- 23. How can i do it? Responsible travel Monitor Diarise you Diarise me LAIMS
- 24. How can i do it? Responsible travel Share Bragging rights Educate Social web LAIMS
- 25. Accredita9on = sales? The research is inconclusive
- 26. Do host communi9es respond to RT? Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes Yes
- 27. Do travellers respond to RT? Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes Yes
- 28. “You don’t have tourists in your house. You have visitors.” – Hugo Antonio San9ago. Oaxaca, Mexico
- 29. JustRTit! #ResponsibleTourism #ResponsibleTravel
- 30. JustRTit! Mar$n Hatchuel www.thistourismweek.co.za -‐ @ThisTourismWeek Ron Mader www.planeta.com -‐ @RonMader Photos Henna Hands Gveret Tered Chinese beggers Mail Online Casa de Josefina Lòpez Ron Mader