Value Proposition canvas- Customer needs and pains
Martis Goodwin E-Portfolio
1. HELLO! WELCOME TO THE E-PORTFOLIO OF MARTIS GOODWIN AND THE LITTLE CENTER THAT COULD.
2. THE CITY MANAGER SAID THAT THE CENTER WAS COSTING THE CITY MONEY AND WAS NOT BEING USED. The city wanted the center to become self-supporting I accepted the challenge
4. I SET OUT TO FIND OUT WHY COMMUNITY GROUPS DID NOT USE THE CENTER I INTRODUCED MYSELF TO CIVIC GROUP LEADERS TO INQUIRE AS TO WHY THEY DID NOT USE THE CENTER Number one response: they did not feel that the center management cared about their concerns but only cared about clean-up requirements which the groups considered far too strict.
5. MY FIRST ORDER OF BUSINESS, DISCONTINUE THIS CLEAN-UP REQUIREMENT. Since the Center could not as yet afford a cleaning crew, I became the cleaning crew.
6. It Worked. COMMUNITY GROUPS BEGAN TO JOIN THE CENTER AS THEIR HEADQUARTERS. Then began renting the Center for their fund raisers. Also the members of the groups began renting the Center for their private functions
36. One day I gave a simple drawing of a sign for the Center to the Mayor. I said that I would like to get the community groups that use the Center to work together to build the sign. He tossed the picture back at me and said that it would never get built because no ones cares about the Center enough to pay for it. I started asking the groups if they would be willing to help. Every group told me that that would contribute. The Rotary Club volunteered to spearhead the drive. It happened. Much to the amazement of the mayor and council.