Microfranchising involves replicating microenterprises by following proven operational concepts with low startup costs. It provides a sustainable business model for the poor using franchising principles of proven products/brands, procedures, training and quality control. Vision Spring is an example microfranchise that increases access to affordable reading glasses and eye care while creating local jobs by training entrepreneurs to sell glasses using their proven model.
1. Presentation Created By Marty Jenkins Respectful Dialogue Programs [email_address] Copy Left Marty Jenkins, August 15, 2008
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3. Microfranchising Microfranchising is broadly defined as the replication of microenterprises by following proven operational concepts. Copy Left Marty Jenkins, August 15, 2008
4. Business Model Franchisor Franchisee Business System Royalties Copy Left Marty Jenkins, August 15, 2008
5. Business Model Business System Know-how Negotiate contracts with suppliers Design a respected brand Conduct Advertising Establish effective operations manual Ongoing training/support for franchises & employees Protect licensed franchise territory Franchisor Franchisee Copy Left Marty Jenkins, August 15, 2008
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7. Why are they successful? Copy Left Marty Jenkins, August 15, 2008 Operations Support Well-defined Cost Structure Defined Operations Established Brand Proven Business Concept
80. Presentation Created By Marty Jenkins Respectful Dialogue Programs [email_address] Copy Left Marty Jenkins, August 15, 2008
Editor's Notes
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale
MicroFranchise – a small businesses that can easily be replicated by following proven marketing and operational concepts. The overall objective of MicroFranchising is to promote economic development by developing sound business models that can be replicated by entrepreneurs who are poor - therefore, the start-up costs of MicroFranchises must be minimal. The key principle is replication, replicating success to scale