Passion is essential to success. The document outlines steps to turn a passion into a business by developing an authentic personal brand through great content on blogs and social media, building a community around that content, distributing it widely, and eventually monetizing the brand through advertising, speaking engagements, retail, and other means. The process emphasizes doing what makes you happy, keeping it simple, doing research, working hard, and looking ahead.

1. Crush It: Cash In Your Passion
Outlines

2. Passion Is Every Thing
Do what makes you Happy, Keep it
Simple, Do the Research, Work Hard,
Look ahead…

3. Success Is In Your DNA
You Gotta be you
The Internet Makes it possible for every one to be 100
percent true to themselves and make serious cash by
turning what they love into their personal brand

4. Build Your Personal Brand
Authenticity is Key
Your Personal Brand and Your Business need to be one
and the Same…

5. Create Great Content: Blog

6. Example: Passionate about
Technology

7. Choose Your Platform
Choose: Video, Audio, or Written Blog

8. Create Community
Start Conversation with Similar Blogs

9. Make The World Listen
Distribute your Content
Through Social Media Means

10. Start Monetizing
Advertising
Speaking Engagement
Retail
….