SlideShare une entreprise Scribd logo
1  sur  3
Télécharger pour lire hors ligne
Enterprise
Visibility
Accelerator
Increased Visibility for Your Digital Content
© Position², Inc. www.position2.com
WATCH VIDEO 4
www.position2.com 2
Enterprise Visibility Accelerator
In the digital marketing space, there’s a three-fold challenge that companies face, today.
An ever expanding
media landscape1 2 3
Changing
user behavior
Evolving search
algorithms
•	 Present across multiple channels in multiple formats
•	 Present across an ever expanding list of popular sites
•	 Optimized to show up in search results
•	 Tracked and monitored for views, social mentions, reach etc.
As a B2B Marketer, you need to ensure your digital content is:
Where your existing digital content (asset) is:
•	 Repurposed into multiple formats
•	 Optimized for search engines
•	 Published across online, social channels
Presenting Enterprise Visibility Accelerator (EVA)
How EVA works in 4 easy steps
Review and repurpose the white paper into a
PowerPoint, an executive summary, a video
and an infographic.
1Asset
Creation
Distribute the assets across select social media
platforms and content-sharing sites, based on
the target audience.
3Asset
Distribution
Optimize these digital assets
for search engines.
2Asset
Optimization
Track performance of each asset for
parameters like traffic, views and leads.
4Reporting &
Tweaking
White paper
EVA
PDF
PPT
Blog
Banner Ads
Video
Landing Page and Email
Infographic
www.position2.com 3
Enterprise Visibility Accelerator
WATCH VIDEO 4
How EVA benefits you
•	 Boosts your website traffic
•	 Improves search engine rankings for your brand
•	 Increases visits to your landing page
•	 Gives your brand more exposure
Here’s a look at some recorded results of EVA
jump in
referral traffic
33%
increase in
search listings
8X
number of visits to
the landing page
3X
increase in asset
visibility
40X

Contenu connexe

Plus de Position2

Working the Local Side of SEO | Position2
Working the Local Side of SEO | Position2Working the Local Side of SEO | Position2
Working the Local Side of SEO | Position2Position2
 
Top 5 Open Source CMS- 2014
Top 5 Open Source CMS- 2014 Top 5 Open Source CMS- 2014
Top 5 Open Source CMS- 2014 Position2
 
Social Media- Which One Is For You
Social Media- Which One Is For YouSocial Media- Which One Is For You
Social Media- Which One Is For YouPosition2
 
B2B Email Marketing
B2B Email Marketing B2B Email Marketing
B2B Email Marketing Position2
 
Tips For Running A Search Re-targeting Campaign
Tips For Running A Search Re-targeting Campaign Tips For Running A Search Re-targeting Campaign
Tips For Running A Search Re-targeting Campaign Position2
 
Winning With Marketing Automation
Winning With Marketing AutomationWinning With Marketing Automation
Winning With Marketing AutomationPosition2
 
B2B Content Marketing
B2B Content Marketing B2B Content Marketing
B2B Content Marketing Position2
 
Beginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyBeginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyPosition2
 
12 Things To Consider Before Implementing Marketing Automation
12 Things To Consider Before Implementing Marketing Automation12 Things To Consider Before Implementing Marketing Automation
12 Things To Consider Before Implementing Marketing AutomationPosition2
 
B2B Email Marketing
B2B Email MarketingB2B Email Marketing
B2B Email MarketingPosition2
 
Webcast- How To Achieve Continuous Growth In A Flat Market
Webcast- How To Achieve Continuous Growth In A Flat Market  Webcast- How To Achieve Continuous Growth In A Flat Market
Webcast- How To Achieve Continuous Growth In A Flat Market Position2
 
Webcast - How To Achieve Continuous Growth In A Flat Market
Webcast - How To Achieve Continuous Growth In A Flat Market  Webcast - How To Achieve Continuous Growth In A Flat Market
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
 

Plus de Position2 (12)

Working the Local Side of SEO | Position2
Working the Local Side of SEO | Position2Working the Local Side of SEO | Position2
Working the Local Side of SEO | Position2
 
Top 5 Open Source CMS- 2014
Top 5 Open Source CMS- 2014 Top 5 Open Source CMS- 2014
Top 5 Open Source CMS- 2014
 
Social Media- Which One Is For You
Social Media- Which One Is For YouSocial Media- Which One Is For You
Social Media- Which One Is For You
 
B2B Email Marketing
B2B Email Marketing B2B Email Marketing
B2B Email Marketing
 
Tips For Running A Search Re-targeting Campaign
Tips For Running A Search Re-targeting Campaign Tips For Running A Search Re-targeting Campaign
Tips For Running A Search Re-targeting Campaign
 
Winning With Marketing Automation
Winning With Marketing AutomationWinning With Marketing Automation
Winning With Marketing Automation
 
B2B Content Marketing
B2B Content Marketing B2B Content Marketing
B2B Content Marketing
 
Beginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM StrategyBeginner's Checklist For Robust International SEM Strategy
Beginner's Checklist For Robust International SEM Strategy
 
12 Things To Consider Before Implementing Marketing Automation
12 Things To Consider Before Implementing Marketing Automation12 Things To Consider Before Implementing Marketing Automation
12 Things To Consider Before Implementing Marketing Automation
 
B2B Email Marketing
B2B Email MarketingB2B Email Marketing
B2B Email Marketing
 
Webcast- How To Achieve Continuous Growth In A Flat Market
Webcast- How To Achieve Continuous Growth In A Flat Market  Webcast- How To Achieve Continuous Growth In A Flat Market
Webcast- How To Achieve Continuous Growth In A Flat Market
 
Webcast - How To Achieve Continuous Growth In A Flat Market
Webcast - How To Achieve Continuous Growth In A Flat Market  Webcast - How To Achieve Continuous Growth In A Flat Market
Webcast - How To Achieve Continuous Growth In A Flat Market
 

Dernier

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 

Dernier (20)

Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 

Enterprise Visibility Accelerator (EVA) – Position2

  • 1. Enterprise Visibility Accelerator Increased Visibility for Your Digital Content © Position², Inc. www.position2.com WATCH VIDEO 4
  • 2. www.position2.com 2 Enterprise Visibility Accelerator In the digital marketing space, there’s a three-fold challenge that companies face, today. An ever expanding media landscape1 2 3 Changing user behavior Evolving search algorithms • Present across multiple channels in multiple formats • Present across an ever expanding list of popular sites • Optimized to show up in search results • Tracked and monitored for views, social mentions, reach etc. As a B2B Marketer, you need to ensure your digital content is: Where your existing digital content (asset) is: • Repurposed into multiple formats • Optimized for search engines • Published across online, social channels Presenting Enterprise Visibility Accelerator (EVA) How EVA works in 4 easy steps Review and repurpose the white paper into a PowerPoint, an executive summary, a video and an infographic. 1Asset Creation Distribute the assets across select social media platforms and content-sharing sites, based on the target audience. 3Asset Distribution Optimize these digital assets for search engines. 2Asset Optimization Track performance of each asset for parameters like traffic, views and leads. 4Reporting & Tweaking White paper EVA PDF PPT Blog Banner Ads Video Landing Page and Email Infographic
  • 3. www.position2.com 3 Enterprise Visibility Accelerator WATCH VIDEO 4 How EVA benefits you • Boosts your website traffic • Improves search engine rankings for your brand • Increases visits to your landing page • Gives your brand more exposure Here’s a look at some recorded results of EVA jump in referral traffic 33% increase in search listings 8X number of visits to the landing page 3X increase in asset visibility 40X