The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment. Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.

1. Rajiv Parikh, CEO, Position 2 , Inc [email_address] 800-725-5507 www.Position2.com

4. Need Search Consider Buy 12 months ago

5. Need Search Consider Buy Today

6. How do you keep your customer engaged at every touchpoint of the buying process?

7. An approach that maximizes customer response through a data-driven understanding of online behavior that predicts intent and drives action through a dynamic combination of search and social media marketing . Surround & Intent Marketing

8. Surround & Intent Marketing Solutions to Common Marketing Challenges in Online Brand Management & Customer Acquisition

15. Web Traffic: +19% Leads: +74% Social Media share of voice: +236% Costs: -39%

19. Direct Web Traffic: +164% Leads: +368% Cost per lead: -62% SE Web Traffic: +750%

23. Web Traffic: +136% Share of voice: +380% Cost per lead: -14% Press mentions: +262%

27. Web Traffic: +244% Leads: +621% Cost per lead: -74%