Triton Digital Social Media101 Webinar
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This document discusses using social media, specifically Twitter and Facebook, for radio broadcasters. It provides information on how Twitter works and statistics about its growth. Suggested ways for radio stations to use Twitter include promoting upcoming guests, providing news updates, and creating conversations with listeners. The document also discusses creating hashtag campaigns and tweet chats. Facebook fan pages are discussed as another tool, with tips on leveraging other platforms, providing interesting content, and encouraging fan contributions. Other resources for social media use in radio are recommended.
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Triton Digital Social Media101 Webinar
- 1. Social Media 101 Webinar February 2010
- 5. What is Twi8er? Like Except But it is only 140 characters But viewable in a lot of places A giant chat room You choose the people you follow It’s public and archived on the web
- 7. Ways for Radio Broadcasters to Use Twi8er ✔ Promote upcoming guests ✔ Provide news updates ✔ Provide links to earlier broadcasts ✔ Provide links to informaIon on website ✔ Promote contests ✔ Promote on‐air talent ✔ Create conversaIons with listeners ✔ Recognize fans ✔ Track CompeIng StaIons ✔ Search for Info on Your StaIon
- 10. Promote Website, Interview & Contest Links Link to InformaIon on StaIon’s Website Link to An Earlier Interview Contest PromoIon
- 12. Create ConversaQons with Listeners And use hastags
- 13. Recognize Fans
- 14. Track CompeQng StaQons An Example: • Top 5 HipHop Radio StaIons in Chicago: Use free services like Tweet Deck to monitor Tweet Streams of compeIng staIons in real Ime Download Tweet Deck at: www.tweetdeck.com
- 16. Other Tools: Establish Hashtags What is a Hashtag? • An easy for people to search for tweets that have a common topic. For example: #jusInbieber For helpful informaIon, go to: hZp://mashable.com/2009/05/17/twiZer‐hashtags/ What are Some Uses of Hashtags? • Establish one with your call name • Reference arIsts by hashtags when interviewing so that search reveals them on your staIons • Create themes, e.g. #MusicWednesdays
- 17. Other Tools: Create Tweet Chats What is a Tweet Chat? • A tweetchat is simply an organized group chat that takes place using the TwiZer pla^orm.’ • ParIcipants use an assigned hashtag (say, #sbbuzz) for their tweets during the discussion What are Some Ways to Use Tweet Chats? • Select a topic for people to talk about, e.g. American Idol or the Olympics. • Invite audience to parIcipate in a live chat via twiZer moderated by a staIon producer while the DJ discusses the chat stream on the air. • Create a transcript of the tweet chat and post to your site
- 20. Facebook Fan Pages What is a Facebook Fan Page? • Public Profile that allows businesses, celebriIes, content owners and media to interact with their audiences. What makes a successful Facebook Fan Page? • Leverage other pla^orms to promote Facebook fan page • Provide interesIng content • Offer contests and promoIons • Encourage fans to contribute to the site
- 21. Leverage Other PlaXorms Q102 Philly uses its website and on‐air broadcast to promote its fan page Per a study by Sysmos in late 2009, only 4 % of fan pages have more than 10,000 fans . . .promoQon from other plaXorms helps.
- 22. Provide InteresQng Content Z100 in New York provides photos from an Adam Lambert concert at Z100’s PC & Richard Theater
- 23. Offer Contests and PromoQons And try adding more than a repeat of what is being said on the air for promoQons.
- 24. Encourage Fans to Contribute to the Site Don’t be just “facebook‐casQng”
- 26. Other Resources: Social Media for Radio Become a Fan!
- 27. Thank You! Mary Ann Halford Founder and Chief IntegraQon Officer BizWorks360 500 Eighth Avenue, 5th Floor New York, New York 10018 Phone: 212‐216‐0010 E‐Mail: mhalford@bizworks360.com Twi8er: @MaryAnnHalford