Just as Dale Carnegie\'s principles transformed the brick-and-mortar business world, those same principles - begin in a friendly way, think in terms of the other person\'s interests, throw down a challenge, etc. -- are helping online marketers engage prospects and further relationships. This slideshow includes examples from Zappos, Network Solutions, and SCORE! illustrating how Dale Carnegie\'s customer-centric approach is outdistancing David Ogilvy\'s product-centric approach.