1. HowtoUseSocialMediatoBeat
theJobSearchBlues
MaryIannotti
Digital Marketing Deva

2. Lookingforajob
canbeadrag...

3. Itcanbedownright
depressingforsomeofus

4. I'm going to show you how to use
social media to take the blues away
from your job search.

5. Herearesome
importantsecrets

6. Employersusesocial
networkstoscreen
jobcandidates

10. Let'sexplorehowyou
canusesocial
mediatogethired

11. BrandYourselfonSocialMedia
To stand out from other candidates,
use social media to create your
personal brand.
Begin by branding your professional
profile on LinkedIn.

12. Includeyourunique
valuepropositioninyour
LinkedInBackground

13. Communicatewhatmakes
youdifferentfromyour
competition

14. Focusonyourareasof
expertise

15. Incorporate search terms that will
help you get discovered in a search
query.
Use a professional headshot photo.

16. Completeyourprofileby
addingyourexperience,
recommendationsof
yourworkandsamplesof
yourwork.

17. LookforJobson
LinkedIn
Applyforthemrightfrom
theplatform

18. LinkedInPremiumOffers
AdditionalPerks
-Featured Applicant
-Competitive Analysis
-InMail
-Job Seeker Group
-Salary Search Filter

19. Setupyourbrandon
othersocial
platforms

20. Chooseplatformswhere
prospectiveemployers
hangout

21. Tofindtherightplatforms,lookforsocial
iconsonprospectiveemployers'websites

22. Createaconsistent
socialprofile

23. Usethesamebackground
informationfrom
LinkedIn
- Same profile photo
- Same unique value
proposition

24. Wanttoseparate
businessfrom
personalon
Facebook?

25. Createa
professional
Facebookpagefor
yourprofessional
life

26. Beactiveonyour
socialnetworks

27. Sharearticlesand
informationabout
yourindustryand
areasofexpertise

28. Don'tbroadcast
stuff
Add insightful commentary on
your social posts.

29. Initiate
conversations
aboutcontentyou
share

30. Writesocialmediaposts
thatbuildyour
credibilityinyour
professionalniche

31. Contentshould
offerresources,
solveproblemsor
educateothers

32. Discusstopicsthatbuild
yourcredibility

33. Initiateconversations
inOnlinecommunities,
forumsandonother
people’sposts

34. Writearticlesfor
websitesorblogsin
yourindustry

35. Contentneedstobe
ofvaluetopeople

36. Contentcanbewritten,
images,graphicsorvideo

37. Bepassionateand
positiveinyour
conversationsand
content

38. BeYourself

39. CreateRelationships
inyoursocial
networks

40. Followpotential
employersof
interest

41. FindTwitterhandlesonLinkedIn
![inline]

42. Introduceyourselfto
prospectiveemployers

43. Haveconversationswith
themandsharetheir
content

44. Joinprofessional
communitieswhich
prospectiveemployersare
membersof

45. JoinTwitterChats
prospectiveemployers
participatein

46. Helpoutprospective
employersandaddvalue
totheirconversations

47. Candidateshave
beencannedbecause
oftheirsocial
activity

48. Herearesomethings
toavoidinsocial
networks

50. Doyouknowwhat
youronline
reputationlooks
like?

51. Findout

52. DoaGooglesearch
onyournameand
variations

53. Searchonprevious
positionsyou've
held

54. ReviewYourSocial
Networks

55. Repplerisafreesocial
networkmonitoring
tool

56. AssessesYoursocial
ProfilesandActivity

57. Onthesenetworks
-Facebook-Twitter
-LinkedIn-Picasa
-Flickr-YouTube

58. Alertsyoutoinappropriatecontentand
privacyandsecurityrisks
![inline]

59. PolishUpSocial
Impurities

60. Removenegativeor
derogatorycontent
Deletequestionable
photos

61. Ifsomeonepostednegativecontentabout
you,askthepersontoremoveit
If there’s resistance, threaten to take
action.

62. Ifyoucan’tgetitremoved,postaresponse
· What you did to make something
right.
· Your opinion if the original content
was false.

63. Resources

64. LinkedInJobSearchChecklist
http://responsys.hs.llnwd.net/i5/
responsysimages/content/linkedin/
LIJobSearchTipsChecklist4-3-13.pdf
RepplerSocialMediaScan
reppler.com

65. TwitterGuideBook–HowTo,Tips
andInstructionsbyMashable
mashable.com/guidebook/twitter/
TheBeginner'sGuidetoFacebook
mashable.com/2012/05/16/facebook-
for-beginners/

66. 2013Beginner'sGuidetoFacebook
youtube.com/watch?v=ewlC5p851KE

67. Connectwithmetolearnmoreaboutdigital
marketingandwebsitedesign
· digitalmarketingdeva.com/blog
· google.com/+MaryIannotti
· @maryi
· linkedin.com/in/maryiannotti