Mining social media & public records for gold2
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Mining social media & public records for gold2
- 1. Mining Social Media & Public Records for Gold Mary Lynn Wagner Twitter: @marylynnwagner Email: mwagner@amfin.com February 21, 2013
- 2. Today’s Agenda • Search Tips for Google and Bing • Tips to Find People • Tips to Find Company Info. • Social Media Sites of Interest
- 3. What is the address of this building? From what building was this picture taken?
- 4. ANSWER: • Searched Google images for [tp office building] • Use Google Earth [GE] to locate the building • Using GE fly around to see the building behind this one • Click on the building to see the name/address
- 5. Who owns this plane? How long is the runway?
- 6. ANSWER: • Search Google for “DQ-TRI” – Wikipedia Page for Air Fiji – Picture of another plane in similar position • At the Matei Airport – Look up Matei Airport on Wikipedia for runway length
- 7. Google v. Bing • Search statistics • “Blind” side-by-side test of Google and Bing • Try it Yourself: http://www.bingiton.com
- 8. Google Tips & Secrets!
- 10. Google Advance Search Page
- 11. Search Tip: Word Order Matters!
- 12. Search Tip: Word Choice Matters • What is the name of this area? • How would you find this out? • Use basic terms – How would others describe the issue? • Reverse dictionaries – OneLook.com
- 13. • Secret Operator: AROUND – Term AROUND(n) Term Eg. Pointy Around(3) Ears • “Quotation Marks” – Can combine with single words Eg. “Mary Lynn Wagner” librarian • Tilde ~ – Synonym feature Eg. ~attorney • Asterisk * – Wildcard word in a phrase Eg. “ plethora of * and expertise” • Minus Sign – Eg. Salsa –dancing -tomatoes
- 14. • Logging into Google – Provides personal results – Web search history • Related searches
- 15. • Site: – Eg. “Heart disease” and (site:cnn.com) • Intitle: – Eg. Twitter intitle:librarian • Intext: – Eg. Intext:heart disease • Cache: – Eg. Cache:http://www.loc.gov • Filetype: – Eg. Site:usepa.gov and Filetype:PDF
- 17. Advanced Search • “AND” has precedence over “OR” • Operators - Site: Intitle: Filetype: • No Cached: • InBody: Same as Google’s Intext: • Changing location [from preferences page] will get different results • All advanced search features: – http://msdn.microsoft.com/en-us/library/ff795620.aspx
- 18. Social is Important to Bing
- 19. Bing Search Sidebar Content - More Facebook listings
- 20. More on • Bing provides personal results when logged in • Searchable web history • Location designation • Related searches
- 21. Images – Bing & Google • Different images • Brilliant pictures with filters and topics
- 22. Other Search Engines • DogPile.com – Meta search engine • StartPage.com, Ixquick.com and DuckDuckGo.com – Anonymous (unpersonalized) searches – StartPage (FNA Ixquick) searches Google • ChaCha – Answer SE • Congress.gov – Replacement for Thomas.gov
- 24. More Super Searcher Tips • Understanding SE capabilities so you can use them together makes you a super searcher! • Always look at the full site – don’t find your answer in the snippets! • Utilize Ctrl F /Command F • Understand what’s out there to be found – Utilize search tactics and strategies
- 25. What is the name of this book? • In the mid 1800’s people often carried around a special kind of notebook. They used the notebook to write down quotes heard or copy passages from books they read. The notebook was a part of their education and it had a specific name.
- 26. Answer: • Go to a reverse dictionary – Onelook.com • Type in [notebook quotations or 1800’s notebook] • Look through the choices • Answer: “Commonplace book”
- 27. Finding People • Pipl – www.pipl.com • Reference USA – www.cincinnatilibrary.org • TLO $$ – www.tlo.com • Validex – www.validex.com
- 28. Pipl
- 29. Pipl
- 30. Cincinnati Public Library Reference USA
- 31. TLO $$
- 32. Finding Company Info. • Domain Tools – www.domaintools.com • Cincinnati Public Library – www.cincinnatilibrary.org • Wayback Machine – http://Archive.org • Alerts – http://www.google.com/alerts?hl=en
- 33. DomainTools.com
- 35. WayBack Machine
- 36. Google & Bing Alerts
- 37. Social Sources Can Help Uncover… • Employee movement • Company structure • Company initiatives/Growth areas • Industry trends • Strategic direction • Relationships
- 38. Social Media Sites • GlassDoor www.glassdoor.com • SlideShare www.slideshare.com • Twitter www.twitter.com • Linkedin www.linkedin.com • Icerocket www.icerocket.com
- 40. Search Terms: Procter and Gamble Strategy
- 41. Twitter • Advanced Search – http://search.twitter.com
- 42. Twitter • Email Tip:
- 43. LinkedIn
- 45. • Mary Lynn Wagner • Twitter: @marylynnwagner • Email: mwagner@amfin.com • February 21, 2013
Notes de l'éditeur
- Anything in particular that you hope to learn today?
- If I asked you to find me the address of this building – How would you go about this? What clues do you see in the picture?
- 1. Searched Google images for tp office building – then click on the image of the picture to obtain the addressName of building is TP S.A. Tower is a highrise office tower in Warsaw, the capital of Poland. It is located at 14/16 TwardaStreet Use Google Earth [GE] to locate the building Using GE fly around to see the building behind this one Click on the building to see the name/addressSearch Lessons: (1) Sometimes clues can be misleading (the Egyptian flag). It's important to NOT get bogged down in dead ends, but be willing to change your strategy on the fly. (2) Google's Search By Image, while a great tool, will have difficulty on a cityscape like this unless it happens to be a well-known view (such as the view of Paris from standard photo spots). So you probably have to use Maps or, as in this example, Google Earth. (3) Google Earth is a valuable search tool when you're looking for objects that you can't identify otherwise. In this case, we could align the photo with the 3D buildings and literally work backwards to identify the Warsaw Financial Tower. (4) Sometimes clues are hidden in the details. Above all, you just have to think like a detective.
- What clues can you find in the picture?
- AnswerSearch Google for “DQ-TRI” Wikipedia Page for Air FijiPicture of another plane in similar positionAt the Matei AirportLook up Matei Airport on Wikipedia for runway lengthAll about using clues to find information.
- Stats as of Nov/December 2012Google 67% Bing 16.5% New RecordsSE RANKINGS1. Google is the most popular SE globally2. BaiduYahooYandexBing – TV Commercials for the BING Challenge
- New features on the Google homepageRegular front pageAfter you enter a search, more options will present themselvesClick on MORE Anytime – date restrictorAvailable Filters – Sites with images; related searches, dictionary, reading levelRelated Searches found at the bottom of the page. – Good way to think outside the box and get alternative terms for your searches Advanced Search screen link found at the bottom of the page.
- We are going to talk about some advanced search features today. Many of these are available through the “Advance Search Page” found at the bottom of the search results.
- Word Order Matters!Try every search three timesWord order matters – capitalization and punctuation often do not. eg. Blue sky; sky blueUse SynonymsConsider Filters such as time/location and others that we will discuss in just a few minutes.
- Word Choice MattersUtilize SynonymsUse basic words when creating a searchUse ~term for even more synonymsEg. Pig v. Pork Deer v. Venison Lamb v. MuttonReverse DictionariesANSWER: philtrum (sometimes spelt philtrim). The central depression under your nose is called the philtral dimple, and the ridges are called philtral columns. The word is Greek in origin and means magic potion. An old wives tale has it that the philtrum is a mark left by an angel’s finger at the moment of a baby’s birth. Another Example: San Francisco Bay – Ghost Town
- When search Google – searching their index of websites indexed through use of spiders.
- Personal results – can be turned off. - Be careful with this….can skew the results that you see. May want to sign out from time to time Web search history is searchableRelated Searches – Thinking outside the
- Site: returns web pages from a specific siteIntitle: returns webpages that contain the specified term in the metadata of the siteFiletype: returns pages/documents of a specified filetype such as pdf, excel, etc…Intext: is Google search syntax for searching only in the body text of documents and ignoring links, anchors, URLs, and titles.
- Question: How many people here actually use Bing?Bing and Google are actually very similar in searching and information contained.Main DifferenceBing believes the social info incredible importantWant to provide you with better relevant results Eg. Movie Videos – find tv shows; watch music and sports videosNews – local news; business news; entertainment newsBING alerts for topics
- Similar features to GoogleReturns webpages that contain the specified term in the metadata or in the HTML body.And v. Or AND - Finds webpages that contain all the terms or phrases in a query. By default, all searches are AND; that is, the search returns webpages that contain all the terms or phrases in the query. Case-sensitive; if all the query terms are uppercase, AND is not treated as an operator.OR – contains either term.
- Stats50 Billion tweets on Twitter in 201160 hrs of video uploaded on YouTube @ minute28 photos on Flickr each second.Bing thinks Social Impt because it gets you closer to what you are looking for faster.- Lets you know what’s going on now Social on Bing: Last night, millions of Americans tuned into President Obama’s State of the Union address – and Bing stood alone in giving people a rare opportunity to give real-time feedback and access live social data at Bing.com/Politics. Powered by Bing search technology and its unique social search experience, Bing’s State of the Union experience featured the breakthrough Bing Pulse – what turned out to be the largest live online poll in history.We promised that Bing would deliver a way for millions to participate in the State of the Union, and participate they did: The Bing Pulse received 12.9 million votes, allowing people to join the conversation by “voting” every five seconds on their reactions to the President’s speech. Live results of the Bing Pulse were shown last night on FOX News Channel and are summarized today in an infographic.
- Even though search and social results are blending, they are still kept separate because really, how can anyone decide which of those to rank more highly?December 2012 New Design for Social SidebarUntil recently, we only showed you what my friends Liked, and if they were from there. Now, we’re indexing much more data from Facebook. This includes relevant status updates, comments and photos. We still get Like and Share data, but because we now get the update and comment data, we amped up the amount of data that we index from Facebook by about a factor of 30, people will see, on average, about five times as many results as they actually would have seen before in the previous experience.http://www.stonetemple.com/graph-search-social-search-with-bings-stefan-weitzBing integrates with FB – if you allow the integration, postings from your friends will also appear. http://www.bing.com/community/site_blogs/b/search/archive/2012/12/11/the-bing-social-sidebar-gets-a-new-look.aspx
- Just Like Google – Bing allows you to sign in [register or use facebook login]Personal resultsLocation designationSearchable web historyRelated searches - bottom of the page great for seeing how others search and the terms used.
- A few months ago, we launched a new more modern experience for Bing Image Search. We cut out the white-space and clutter to make room for big, beautiful pictures from across the web. Since then, we have kept on working to make pictures shine on Bing. Starting today, we’re rolling out a brand new way to make it faster or more simple to explore imagery on Bing. Now when you click an image, we don't waste your time loading a new page or force you to dig through a bunch of clutter. The new design loads quickly placing the image center stage. FiltersColor – Yellow – TealType – Photograph or Clip ArtPeople – Just faces or Face and shoulders
- Congress.gov has great filtering tools and useful data-mining too. Ixquick is sister site to Startpage – metasearch enginesDogPile – Meta search engine that indexes Google, Yahoo and YandexChaCha– rated the best answer SE; available on iphone and androidEg how many fish are in the sea?
- ChaCha – Question SEChaCha is primarily designed for text messaging, and also features tight integration with the social network Facebook, which includes a dedicated Facebook button below its keyboard which allows users to quickly share content on the service. http://searchengineland.com/chacha-defeats-google-bing-and-siri-in-answers-quality-study-149044 A recent study “ChaCha delivered the highest quality responses consistently across the largest group of categories and question types.”Search-engine company Startpagelaunched a service allowing users concerned about privacy to carry out Web searches and click on linked pages without being identified, tracked or recorded.Unlike mainstream search engines that gather commercially valuable information about user behavior, privately held Startpage (www.startpage.com) has focused on privacy since 2005.Startpage—also known as Ixquick outside the United States and Britain—had already offered private searching, but users would leave the company's protection when they clicked on a search result and entered a third-party website.Congress.gov and announced that it would eventually replace Thomas.gov, the 17-year-old website that represented one of the first significant forays online for Congress. The new website will educate the public looking for information on their mobile devices about the lawmaking process, but it falls short of the full promise of embracing the power of the Internet. (More on that later).Nice clean interface and You can use Congress.gov from virtually any device, but I'm mentioning the site today because it looks especially nice on an iPhone, a result of the website being designed to dynamically fit the size of the screen that you are using. This change was intentional; improving mobile access was one of the goals of the new Congress.gov site. For example, on a computer it looks like this.DogPile – meta search engine that searches Google, Yahoo, and Yandex
- Super hero super searcher90% of people do not use/know about the ctrl FHandout has a number of search strategies for locating information in addition to the strategies discussed here.
- Use reverse dictionary OneLook – type in words and get synonym sets – searches online dictionaries at one time. Hard because nothing there to work with.
- Validex - Dave FureyJasonUsed for criminal and educational background checks on a county level. Negotiated a nice price of about $30.00 per search.
- Pulls in public record infoSometimes pulls in arrest record info.
- Created by Hank Asher – created Accurint, then Autotrack then TLO; Used by law enforcementRecently purchased Merlin – GOT CALIFORNIA INFORMATION$1.00 per search – Full report $5.00Who owns a car now; stock photos of home; carsNever tell you much about how they get their info. – utility services; scrape orders from pizza parlors to pull telephone and address info. Full social and DOBUnhappy!Now Business Due Diligence Report – Competing head to head with D&B. Cost only $24 – Will go up to $49 in the next few months. Reports are very comparable. Not as much information on the individuals themselves as you can get with D&B.
- Also mention SkyMinder for pay as you go International and Domestic Company Information.
- Provides additional information on a company if you can find anything Contact info – telephone number/address infoContact nameFree service – Free login/password that provides more access than just a non-registered user.
- History timelines are wonderfulOften can get SWOT reportsNeed library card number to access. All resources are free!
- Can find old version of website information – Biographical info. What a company had on their site on a particular dateInput the website you want to checkCan see the current version and archival versions. Circles indicate when the site was indexed. Varies from year to year and from site to site.
- Monitor Your Name – Good practice to see if anything comes up out there about you. Story with my name connected to a porn site. Results Choices: All results – only the best resultsOnce a week - once a dayMultiple email addressesBING provides alerts for news once a news
- Company ReviewsWhat’s it like to interview with the company?What are the salary ranges? Requires login/password for additional information and continued use. Can use your facebook account.
- Searched for Joe Robb – can search by topic if want to learn something or by a company. Great knowledge database Great for company intelligenceSearched for Procter and Gamble Strategy – Decent ResultsP&G SWOT Analysis
- Can also use the phrase “call me”
- LinkedIn Goal is to be more interactive and social. They are also trying to pull usage back to the site on a regular basis with all of the new enhancementsAdvanced People SearchSearching Company informationformation like the company description, products & services, job opportunities, and company logistics is provided by the Company Page's administrator. Other information, such as employee stats and profile updates, is generated by network and profile updates of past or current employees, or company jobs posted on LinkedIn.
- IceRocket – all focused on Social media information. Searches multiple databases to pull ilnformation similar to a meta search engineSimilar search engine is addictomatic.com – get deeper search results v. addictomaticCan search blogs, twitter facebook, news, images and big buzz. Compiles all of the above plus video