1. Website Research

2. Firstly, looking at the mark scheme, I looked at
what makes an effective webpage..
• Level 4 48–60 marks
• There is evidence of excellence in the creative use of most of the following
technical skills:
• 
• producing material so that it communicates clearly to the ‘reader’ and is
appropriate to the audience, using the conventions of web publishing to enable
the ‘reader’ to navigate the material appropriately;
• 
• using ICT effectively to appropriately integrate images, written text, sound and
video;
• 
• using conventions of image, video and sound production appropriately and
effectively;
• 
• accurately using language and register, showing awareness of the need for variety
in fonts and text size.

3. Artist webpage criteria:
• -Enable ‘reader’ to navigate through the content effectively
• -Effective use of ICT, images, text, sound and video
• -Using conventions of image, video and sound production appropriately
• -Accurately using language and register including a variety of fonts and text sizes
• -Appropriate use of colour, synergy with digipak etc. – convey a consistent image
Why have a website:
• To interact with fans
• Easy access to all information and products to do with the artists
• Multimedia platform
• Convenient for the fans to find out more about the artist in one place
• Interactivity and engaging with fans through the use of forums, comments section, upload section,
video diaries etc.

4. We expect certain things when we go onto websites these are
called the common conventions. On the top of the Web page
you will see a bar with a range of tabs.
• Home - This is just a link back to the home page if you leave it and wish to return.
• About/Biography - Information on what inspired the artist to create the music that they produce.
Also when the artist started to first of all make music and how much of a struggle it was.
• Live events and tours - Information about upcoming appearances. This would include links to ticket
websites.
• Music videos / Vlogs - will give access to music videos and daily vlogs.
• Photos/Gallery - Images of the artist. Can include photos from the studio, as well as live
appearances.
• Merchandise - Gives fans the opportunity to purchase some of the artist merchandise such as; t
shirts, hoodies, Mugs, posters and calendars
• Sign Up/Login - This is where fans can join mailing list or login as a member of the fan club.

5. Example one: Labrinth
Visually interesting photo with complex header
picture which makes you look at for a while to
figure out what is going on in the picture and Shortcuts to his facebook and twitter
what this represents page so they can tweet/follow/post
So fans can purchase Labrinth goods including t-shirts, albums etc on his facebook etc
All his music videos/work posted so fans Range of tabs for fans to explore, including ‘gigs’ so fans can check tour dates and shows
can watch/listen to his latest songs so they can watch him live. As well as a ‘news’ tab so they can keep up to date with what
Labrinth is up to

6. • Labrinth’s webpage is visually interesting as he used images that would
draw someone in and by having an interesting, consistent theme
throughout his whole webpage. It is visually interesting as he has
considered every detail in the images eg. In his glasses there is another
image. Also the dark, sci-fi feel of the webpage entices the audience
• This website allows fans to engage with him by promoting his social
networking sites by adding links to them on his website allowing his fans
to post comments to him and keep up to date with his life. When fans
follow/like etc a fan page, others become aware of them and this could
promote the artist and his work, reeling in more fans
• The website offers a store for merchandising which helps bring in profit for
the artists allowing fans to by t-shirts, mugs, wristbands and posters. If
fans then go and wear/use these items, it could again promote the artist
and increase his fan base

7. Example two: DVS Promotes his newest mixtape on the
homepage for people to download
Large images of the artist as the
background. Clear view of his Offers fans a biography to
designer clothing, which is a read up about his life, and
for new fans to gain an Offers fans a way of contacting him, by
convention of the grime genre promoting his social networking sites
insight into his life
Instagram is one of the most popular social networking apps nowadays so by promoting his instagram on the
homepage and showing a preview of his photos, fans will see this and follow him. And for those fans that
don’t have instagram, it may encourage them to get the app

8. • Researching DVS was the most beneficial for making my own webpage as
DVS is also from the grime genre, like my artist so I took this webpage into
deep consideration when thinking about ‘Demolisher’s’ website
• As majority of DVS’s songs are about his life and struggles, the ‘biography’
tab is extremely useful and it will help fans understand the meaning
behind his songs a lot more and it can help build a stronger relationship
between the fan and artist as they feel as if they know him more
• Unlike Labrinth’s, DVS’s website is heavily reliant on images. This can be
good as it makes it more interesting for the audience, as instead of reading
a lot of information, they’d rather look at pictures

9. Promotes his social networking
Example three: J Cole accounts so fans can engage with him
Checkout basket for
The background image is from the Gritty, messy font used to represent the ‘rap’ genre he is when fans purchase
video of his latest song ‘power trip’, from. Also the dark use of colours represent his style of
helps promote his song his merchandise
music and how he raps about his hard life and struggles
from his site
Range of tabs for fans to explore. A quote that J Cole himself has The latest work or
Including news and photos for fans to said is used so fans feel as if the things he has been up
keep up to date with what events and website is more real and to show in large on
what J Cole is up to and attending. They personal, as if everything posted
can also check when he is touring or
the top
is by J Cole himself
doing specific show dates

10. Latest news about his social life Allows fan to subscribe so
and his work they receive the latest news
about him
Allows fans to check if there is any events
featuring J Cole or when the next one will be

11. Gives fans the opportunity to Option to download
view MORE of his work, or buy straight from
photos and forums the website
This website was fairly helpful as J Cole is from the rap genre which
Promotes his is very similar to the grime genre. Also the issues covered in J Coles
record label songs are very similar to those in Demolisher’s so the theme I use
could be similar to this