As you prepare for your Thanksgiving meal, discover these tasty tips for building a B2B blog template that's sure to satisfy. Learn more at mgb2b.com/blog.

1. Hungry for Great Content?
Tasty Tips for Building B2B Blog Templates
B2B Marketing Insights Served Up Fresh By

2. MENU:
The Meat
Side Dishes
Gravy
Dessert

3. Introduction.
Crafting the perfect B2B blog post is much like
planning our your annual Thanksgiving meal. Will you
stick to mom’s mashed potatoes recipe? Or try a new
concoction? If you’re heading elsewhere this year,
what will you bring to the table that will add
something new?
These are some of the same questions you should be
asking yourself as you begin every blog post for your
company. Think of the menu as the outline of your
post, and each item as its own piece of the whole.

4. The Meat.
This is it, the core of your blog’s message. It’s the
main point you want your readers to recall once
they’ve walked away and digested your blog. Let’s
say your blog is introducing a white paper about how
contractors can secure return customers. Depending
on your blog’s length and format, your audience
might get to The Meat right away, or have to get
through a few courses first. But it should be obvious
where The Meat is – don’t bury it under garnish!

5. Side Dishes.
Mashed potatoes and green bean casserole translate
into your most important points, after the main
course. They are important, supporting facts that can
come before or after The Meat (as long as it’s clear
The Meat is the star).

6. Gravy.
When it comes to dressing up your plate, what can’t
use a little gravy? It’s what draws you into the flavors
that lie beneath, and you need it in your blog. The
gravy is an infographic. It’s your snappy headline. It’s
the promise of more good stuff to be found, once the
reader is first pulled in. This is especially important if
beyond enjoying your blog, you’re encouraging
readers to download your latest white paper.

7. Dessert.
It’s great to see how everyone represents the classics
like pumpkin and apple pie, or brings something new
and unexpected to the Thanksgiving table. And with
so many choices, it’s easy to share and enjoy a little
bit of everything. In the blog metaphor, these are your
social media channels. By encouraging your readers
to share your blog on social, you’re inviting them to
put their own spin on your content and sweeten it up
for the benefit of their own audiences.

8. Conclusion.
Building a B2B blog template that won’t leave your
content feeling stale doesn’t have to be difficult.
Considering how you will present your Thanksgiving
meal can help you identify the key pieces in your
blog, and how to arrange them to attract your target
audience and keep them satisfied.
And don’t forget that even after the Thanksgiving
meal is over, you can still serve up leftovers – and
repurpose your content.

9. B2B Marketing Insights Served Up Fresh By
About M//G B2B
M//G B2B helps businesses large and small grow and
flourish in an ever-changing marketing world. We
build solid B2B marketing strategies for clients and
help them find the right marketing mix for their
particular business. Our goal is to help you save time
and money, take the guessing out of marketing, and
understand exactly how to generate and nurture
leads, and ultimately accomplish what every
business wants to do: drive sales.