SlideShare une entreprise Scribd logo

Business of APIs Conference 2011 - Unicorns

•
•
Mashery
Mashery

This document discusses unicorns, which are defined as developers, fanboys, early adopters, hackers, and community members who are passionate about a product. Unicorns are valuable for their community support, institutional memory, beta testing, potential as future employees, and passion. However, supporting large numbers of people can be difficult due to increasing support costs, divergent views, and development time. The document suggests empowering unicorns by making them forum moderators, allowing them to write blog posts, giving them early access to features, and rewarding them with presents. It also advises iterating the product, API, and community based on unicorn feedback.

TechnologieBusiness
1  sur  35
Unicorns +Abraham Williams Wednesday, October 5, 2011
What is a Unicorn? Wednesday, October 5, 2011
What is a Unicorn? • Developers Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • Friends Wednesday, October 5, 2011
What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • Friends Wednesday, October 5, 2011
Why you need Unicorns Wednesday, October 5, 2011
Why you need Unicorns • Community support Wednesday, October 5, 2011
Why you need Unicorns • Community support • Institutional memory Wednesday, October 5, 2011
Why you need Unicorns • Community support • Institutional memory • Beta testers Wednesday, October 5, 2011
Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees Wednesday, October 5, 2011
Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees • Passion Wednesday, October 5, 2011
People don’t scale Wednesday, October 5, 2011
People don’t scale • Support cost Wednesday, October 5, 2011
People don’t scale • Support cost • Divergent views Wednesday, October 5, 2011
People don’t scale • Support cost • Divergent views • Development time Wednesday, October 5, 2011
Unicorn Metrics Bob Steve 100 75 50 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 75 50 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 50 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 0 Wednesday, October 5, 2011
Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 • Open source code 0 Wednesday, October 5, 2011
Empower your Unicorns Wednesday, October 5, 2011
Empower your Unicorns • Forum moderators Wednesday, October 5, 2011
Empower your Unicorns • Forum moderators • Write blog posts Wednesday, October 5, 2011
Empower your Unicorns • Forum moderators • Write blog posts • Early look at features Wednesday, October 5, 2011
Empower your Unicorns • Forum moderators • Write blog posts • Early look at features • Presents Wednesday, October 5, 2011
Iterate your Unicorns Wednesday, October 5, 2011
Iterate your Unicorns • Iterate your product Wednesday, October 5, 2011
Iterate your Unicorns • Iterate your product • Iterate your API Wednesday, October 5, 2011
Iterate your Unicorns • Iterate your product • Iterate your API • Iterate your community Wednesday, October 5, 2011
+Abraham Williams @abraham http://abrah.am the@abrah.am Wednesday, October 5, 2011

Recommandé

Giving Network Presentation Slides
Giving Network Presentation SlidesGiving Network Presentation Slides
Giving Network Presentation Slides
leerose
 
Prorail 10 year education
Prorail 10 year educationProrail 10 year education
Prorail 10 year education
Vincent Everts
 
Creating a Product of Your Own by Adam Baker
Creating a Product of Your Own by Adam BakerCreating a Product of Your Own by Adam Baker
Creating a Product of Your Own by Adam Baker
Philip Taylor
 
Milkyway@home rcos presentation_4_8_2011
Milkyway@home rcos presentation_4_8_2011Milkyway@home rcos presentation_4_8_2011
Milkyway@home rcos presentation_4_8_2011
mskmoorthy
 
Mba twente social innovatie
Mba twente social innovatieMba twente social innovatie
Mba twente social innovatie
Vincent Everts
 
Fred Spencer: Designing a Great UI
Fred Spencer: Designing a Great UIFred Spencer: Designing a Great UI
Fred Spencer: Designing a Great UI
Axway Appcelerator
 
Iterating Plone
Iterating PloneIterating Plone
Iterating Plone
Eric Steele
 
Plone Conference 2010 – Where we go from here
Plone Conference 2010 – Where we go from herePlone Conference 2010 – Where we go from here
Plone Conference 2010 – Where we go from here
Eric Steele
 

Recommandé

Giving Network Presentation Slides
Giving Network Presentation SlidesGiving Network Presentation Slides
Giving Network Presentation Slides
leerose
 
Prorail 10 year education
Prorail 10 year educationProrail 10 year education
Prorail 10 year education
Vincent Everts
 
Creating a Product of Your Own by Adam Baker
Creating a Product of Your Own by Adam BakerCreating a Product of Your Own by Adam Baker
Creating a Product of Your Own by Adam Baker
Philip Taylor
 
Milkyway@home rcos presentation_4_8_2011
Milkyway@home rcos presentation_4_8_2011Milkyway@home rcos presentation_4_8_2011
Milkyway@home rcos presentation_4_8_2011
mskmoorthy
 
Mba twente social innovatie
Mba twente social innovatieMba twente social innovatie
Mba twente social innovatie
Vincent Everts
 
Fred Spencer: Designing a Great UI
Fred Spencer: Designing a Great UIFred Spencer: Designing a Great UI
Fred Spencer: Designing a Great UI
Axway Appcelerator
 
Iterating Plone
Iterating PloneIterating Plone
Iterating Plone
Eric Steele
 
Plone Conference 2010 – Where we go from here
Plone Conference 2010 – Where we go from herePlone Conference 2010 – Where we go from here
Plone Conference 2010 – Where we go from here
Eric Steele
 
SVA Class 1
SVA Class 1SVA Class 1
SVA Class 1
boltron
 
The Easy Way - Plone Conference 2011
The Easy Way - Plone Conference 2011The Easy Way - Plone Conference 2011
The Easy Way - Plone Conference 2011
Mikko Ohtamaa
 
Continuous Integration Testing for Plone Using Hudson
Continuous Integration Testing for Plone Using HudsonContinuous Integration Testing for Plone Using Hudson
Continuous Integration Testing for Plone Using Hudson
Eric Steele
 
A Flickr of Metadata: Tales from a Crowdsourcing Project
A Flickr of Metadata: Tales from a Crowdsourcing ProjectA Flickr of Metadata: Tales from a Crowdsourcing Project
A Flickr of Metadata: Tales from a Crowdsourcing Project
LOUIS Libraries
 
Do your own hacking evening - RubyConf UR
Do your own hacking evening - RubyConf URDo your own hacking evening - RubyConf UR
Do your own hacking evening - RubyConf UR
Plataformatec
 
El estado de Plone
El estado de PloneEl estado de Plone
El estado de Plone
menttes
 
Alternative Mapping on iOS
Alternative Mapping on iOSAlternative Mapping on iOS
Alternative Mapping on iOS
Development Seed
 
Adding a Social 'Stache to WordPress: BuddyPress, bbPress and Beyond
Adding a Social 'Stache to WordPress: BuddyPress, bbPress and BeyondAdding a Social 'Stache to WordPress: BuddyPress, bbPress and Beyond
Adding a Social 'Stache to WordPress: BuddyPress, bbPress and Beyond
zamoose
 
Getting Involved in the Drupal Community
Getting Involved in the Drupal CommunityGetting Involved in the Drupal Community
Getting Involved in the Drupal Community
karschsp
 
Customer Service & Social Media: You Can Do Better
Customer Service & Social Media: You Can Do BetterCustomer Service & Social Media: You Can Do Better
Customer Service & Social Media: You Can Do Better
Mike Petroff
 
Matt Thomson, Klout
Matt Thomson, KloutMatt Thomson, Klout
Matt Thomson, Klout
Mashery
 
ELIXR Presentation at MERLOT 2009
ELIXR Presentation at MERLOT 2009ELIXR Presentation at MERLOT 2009
ELIXR Presentation at MERLOT 2009
Season Eckardt
 
Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, TractionMashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
Mashery
 
Anita
AnitaAnita
Anita
AnitaCosta
 
Business of APIs Conference 2011 - deCarta
Business of APIs Conference 2011 - deCartaBusiness of APIs Conference 2011 - deCarta
Business of APIs Conference 2011 - deCarta
Mashery
 
Ryan Patrick, D&B Hoovers
Ryan Patrick, D&B Hoovers Ryan Patrick, D&B Hoovers
Ryan Patrick, D&B Hoovers
Mashery
 
Jesse Emery, Your Trove
Jesse Emery, Your TroveJesse Emery, Your Trove
Jesse Emery, Your Trove
Mashery
 
Business of APIs Conference 2011 - SalesForce.com
Business of APIs Conference 2011 - SalesForce.comBusiness of APIs Conference 2011 - SalesForce.com
Business of APIs Conference 2011 - SalesForce.com
Mashery
 
Damien Tanner, Pusher
Damien Tanner, PusherDamien Tanner, Pusher
Damien Tanner, Pusher
Mashery
 
Bonfire... How'd You Do That?! - AtlasCamp 2011
Bonfire... How'd You Do That?! - AtlasCamp 2011Bonfire... How'd You Do That?! - AtlasCamp 2011
Bonfire... How'd You Do That?! - AtlasCamp 2011
Atlassian
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
RaveTopia
 
Gtmf2011 2011.06.07 slideshare
Gtmf2011 2011.06.07 slideshareGtmf2011 2011.06.07 slideshare
Gtmf2011 2011.06.07 slideshare
Hiroki Omae
 

Contenu connexe

Tendances

SVA Class 1
SVA Class 1SVA Class 1
SVA Class 1
boltron
 
The Easy Way - Plone Conference 2011
The Easy Way - Plone Conference 2011The Easy Way - Plone Conference 2011
The Easy Way - Plone Conference 2011
Mikko Ohtamaa
 
Do your own hacking evening - RubyConf UR
Do your own hacking evening - RubyConf URDo your own hacking evening - RubyConf UR
Do your own hacking evening - RubyConf UR
Plataformatec
 
Alternative Mapping on iOS
Alternative Mapping on iOSAlternative Mapping on iOS
Alternative Mapping on iOS
Development Seed
 
Getting Involved in the Drupal Community
Getting Involved in the Drupal CommunityGetting Involved in the Drupal Community
Getting Involved in the Drupal Community
karschsp
 
Customer Service & Social Media: You Can Do Better
Customer Service & Social Media: You Can Do BetterCustomer Service & Social Media: You Can Do Better
Customer Service & Social Media: You Can Do Better
Mike Petroff
 

Tendances (10)

SVA Class 1
SVA Class 1SVA Class 1
SVA Class 1
 
The Easy Way - Plone Conference 2011
The Easy Way - Plone Conference 2011The Easy Way - Plone Conference 2011
The Easy Way - Plone Conference 2011
 
Continuous Integration Testing for Plone Using Hudson
Continuous Integration Testing for Plone Using HudsonContinuous Integration Testing for Plone Using Hudson
Continuous Integration Testing for Plone Using Hudson
 
A Flickr of Metadata: Tales from a Crowdsourcing Project
A Flickr of Metadata: Tales from a Crowdsourcing ProjectA Flickr of Metadata: Tales from a Crowdsourcing Project
A Flickr of Metadata: Tales from a Crowdsourcing Project
 
Do your own hacking evening - RubyConf UR
Do your own hacking evening - RubyConf URDo your own hacking evening - RubyConf UR
Do your own hacking evening - RubyConf UR
 
El estado de Plone
El estado de PloneEl estado de Plone
El estado de Plone
 
Alternative Mapping on iOS
Alternative Mapping on iOSAlternative Mapping on iOS
Alternative Mapping on iOS
 
Adding a Social 'Stache to WordPress: BuddyPress, bbPress and Beyond
Adding a Social 'Stache to WordPress: BuddyPress, bbPress and BeyondAdding a Social 'Stache to WordPress: BuddyPress, bbPress and Beyond
Adding a Social 'Stache to WordPress: BuddyPress, bbPress and Beyond
 
Getting Involved in the Drupal Community
Getting Involved in the Drupal CommunityGetting Involved in the Drupal Community
Getting Involved in the Drupal Community
 
Customer Service & Social Media: You Can Do Better
Customer Service & Social Media: You Can Do BetterCustomer Service & Social Media: You Can Do Better
Customer Service & Social Media: You Can Do Better
 

En vedette

Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, TractionMashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
Mashery
 
Business of APIs Conference 2011 - deCarta
Business of APIs Conference 2011 - deCartaBusiness of APIs Conference 2011 - deCarta
Business of APIs Conference 2011 - deCarta
Mashery
 
Business of APIs Conference 2011 - SalesForce.com
Business of APIs Conference 2011 - SalesForce.comBusiness of APIs Conference 2011 - SalesForce.com
Business of APIs Conference 2011 - SalesForce.com
Mashery
 

En vedette (9)

Matt Thomson, Klout
Matt Thomson, KloutMatt Thomson, Klout
Matt Thomson, Klout
 
ELIXR Presentation at MERLOT 2009
ELIXR Presentation at MERLOT 2009ELIXR Presentation at MERLOT 2009
ELIXR Presentation at MERLOT 2009
 
Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, TractionMashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
Mashery Presents: The Evolution of Distribution - Adam Kleinberg, CEO, Traction
 
Anita
AnitaAnita
Anita
 
Business of APIs Conference 2011 - deCarta
Business of APIs Conference 2011 - deCartaBusiness of APIs Conference 2011 - deCarta
Business of APIs Conference 2011 - deCarta
 
Ryan Patrick, D&B Hoovers
Ryan Patrick, D&B Hoovers Ryan Patrick, D&B Hoovers
Ryan Patrick, D&B Hoovers
 
Jesse Emery, Your Trove
Jesse Emery, Your TroveJesse Emery, Your Trove
Jesse Emery, Your Trove
 
Business of APIs Conference 2011 - SalesForce.com
Business of APIs Conference 2011 - SalesForce.comBusiness of APIs Conference 2011 - SalesForce.com
Business of APIs Conference 2011 - SalesForce.com
 
Damien Tanner, Pusher
Damien Tanner, PusherDamien Tanner, Pusher
Damien Tanner, Pusher
 

Similaire à Business of APIs Conference 2011 - Unicorns

Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
Joe Kern
 
Jazeed about Solr - People as A Search Problem
Jazeed about Solr - People as A Search ProblemJazeed about Solr - People as A Search Problem
Jazeed about Solr - People as A Search Problem
Lucidworks (Archived)
 
RepRap presentation on AVU
RepRap presentation on AVURepRap presentation on AVU
RepRap presentation on AVU
Josef Průša
 

Similaire à Business of APIs Conference 2011 - Unicorns (20)

Bonfire... How'd You Do That?! - AtlasCamp 2011
Bonfire... How'd You Do That?! - AtlasCamp 2011Bonfire... How'd You Do That?! - AtlasCamp 2011
Bonfire... How'd You Do That?! - AtlasCamp 2011
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Gtmf2011 2011.06.07 slideshare
Gtmf2011 2011.06.07 slideshareGtmf2011 2011.06.07 slideshare
Gtmf2011 2011.06.07 slideshare
 
[網路星期二] [ICT下午茶]網路公益與行銷創意：網路介入 - 台灣農村陣線的社會行動及網路觀察
[網路星期二] [ICT下午茶]網路公益與行銷創意：網路介入 - 台灣農村陣線的社會行動及網路觀察[網路星期二] [ICT下午茶]網路公益與行銷創意：網路介入 - 台灣農村陣線的社會行動及網路觀察
[網路星期二] [ICT下午茶]網路公益與行銷創意：網路介入 - 台灣農村陣線的社會行動及網路觀察
 
Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1Generating Print Sales Leads with LinkedIn session 1
Generating Print Sales Leads with LinkedIn session 1
 
Atlassian RoadTrip 2011 Slide Deck
Atlassian RoadTrip 2011 Slide DeckAtlassian RoadTrip 2011 Slide Deck
Atlassian RoadTrip 2011 Slide Deck
 
Climuns
ClimunsClimuns
Climuns
 
Godoggo
GodoggoGodoggo
Godoggo
 
Jazzed about Solr: People as a Search Problem - By Joshua Tuberville
Jazzed about Solr: People as a Search Problem - By Joshua TubervilleJazzed about Solr: People as a Search Problem - By Joshua Tuberville
Jazzed about Solr: People as a Search Problem - By Joshua Tuberville
 
Jazeed about Solr - People as A Search Problem
Jazeed about Solr - People as A Search ProblemJazeed about Solr - People as A Search Problem
Jazeed about Solr - People as A Search Problem
 
Badges101webinar mozilla slides_v1.0
Badges101webinar mozilla slides_v1.0Badges101webinar mozilla slides_v1.0
Badges101webinar mozilla slides_v1.0
 
20110805 ui14課題2
20110805 ui14課題220110805 ui14課題2
20110805 ui14課題2
 
Foursquare for Nonprofits
Foursquare for NonprofitsFoursquare for Nonprofits
Foursquare for Nonprofits
 
Innovation and Disruption in the Real Estate Industry by David Eaves
Innovation and Disruption in the Real Estate Industry by David EavesInnovation and Disruption in the Real Estate Industry by David Eaves
Innovation and Disruption in the Real Estate Industry by David Eaves
 
AIIM Ottawa Sept 8 2011 Agenda
AIIM Ottawa Sept 8 2011 Agenda AIIM Ottawa Sept 8 2011 Agenda
AIIM Ottawa Sept 8 2011 Agenda
 
David Mytton, Boxed Ice
David Mytton, Boxed Ice David Mytton, Boxed Ice
David Mytton, Boxed Ice
 
Creating Stunning Photographs
Creating Stunning PhotographsCreating Stunning Photographs
Creating Stunning Photographs
 
The Social Web - Creating an Interactive Digital Experience
The Social Web - Creating an Interactive Digital ExperienceThe Social Web - Creating an Interactive Digital Experience
The Social Web - Creating an Interactive Digital Experience
 
How to Podcast Your Passion
How to Podcast Your PassionHow to Podcast Your Passion
How to Podcast Your Passion
 
RepRap presentation on AVU
RepRap presentation on AVURepRap presentation on AVU
RepRap presentation on AVU
 

Plus de Mashery

10 basic rules of avoiding hackathon fail final
10 basic rules of avoiding hackathon fail final10 basic rules of avoiding hackathon fail final
10 basic rules of avoiding hackathon fail final
Mashery
 
Business of APIs Conference 2011 - Netflix
Business of APIs Conference 2011 - NetflixBusiness of APIs Conference 2011 - Netflix
Business of APIs Conference 2011 - Netflix
Mashery
 
Business of APIs Conference 2011 - Twillio
Business of APIs Conference 2011 - TwillioBusiness of APIs Conference 2011 - Twillio
Business of APIs Conference 2011 - Twillio
Mashery
 
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery
 
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Mashery
 
API Leader Mashery Captures Application Developer Trends with Developer Pulse
API Leader Mashery Captures Application Developer Trends with Developer PulseAPI Leader Mashery Captures Application Developer Trends with Developer Pulse
API Leader Mashery Captures Application Developer Trends with Developer Pulse
Mashery
 

Plus de Mashery (20)

10 basic rules of avoiding hackathon fail final
10 basic rules of avoiding hackathon fail final10 basic rules of avoiding hackathon fail final
10 basic rules of avoiding hackathon fail final
 
Reeve Thompson, Cabana
Reeve Thompson, CabanaReeve Thompson, Cabana
Reeve Thompson, Cabana
 
Max Niederhofer, Qwerly
Max Niederhofer, QwerlyMax Niederhofer, Qwerly
Max Niederhofer, Qwerly
 
Marie Butson, ASOS
Marie Butson, ASOSMarie Butson, ASOS
Marie Butson, ASOS
 
Sharath Bulusu, Guardian News & Media
Sharath Bulusu, Guardian News & MediaSharath Bulusu, Guardian News & Media
Sharath Bulusu, Guardian News & Media
 
Chandran Honour, Nature.com
Chandran Honour, Nature.comChandran Honour, Nature.com
Chandran Honour, Nature.com
 
Jean-Luc David, YellowAPI
Jean-Luc David, YellowAPIJean-Luc David, YellowAPI
Jean-Luc David, YellowAPI
 
Andrew Mager, Spotify
Andrew Mager, SpotifyAndrew Mager, Spotify
Andrew Mager, Spotify
 
Arjun Moorthy, Hubspot
Arjun Moorthy, HubspotArjun Moorthy, Hubspot
Arjun Moorthy, Hubspot
 
Andrew Nicklin, NYC DoITT
Andrew Nicklin, NYC DoITTAndrew Nicklin, NYC DoITT
Andrew Nicklin, NYC DoITT
 
Frank Denbow, Startup Threads
Frank Denbow, Startup ThreadsFrank Denbow, Startup Threads
Frank Denbow, Startup Threads
 
Business of APIs Conference 2011 - Klout
Business of APIs Conference 2011 - KloutBusiness of APIs Conference 2011 - Klout
Business of APIs Conference 2011 - Klout
 
Business of APIs Conference 2011 - YourTrove
Business of APIs Conference 2011 - YourTroveBusiness of APIs Conference 2011 - YourTrove
Business of APIs Conference 2011 - YourTrove
 
Business of APIs Conference 2011 - Swordfish
Business of APIs Conference 2011 - SwordfishBusiness of APIs Conference 2011 - Swordfish
Business of APIs Conference 2011 - Swordfish
 
Business of APIs Conference 2011 - Netflix
Business of APIs Conference 2011 - NetflixBusiness of APIs Conference 2011 - Netflix
Business of APIs Conference 2011 - Netflix
 
Business of APIs Conference 2011 - Twillio
Business of APIs Conference 2011 - TwillioBusiness of APIs Conference 2011 - Twillio
Business of APIs Conference 2011 - Twillio
 
Business of APIs Conference 2011 - ProgrammableWeb
Business of APIs Conference 2011 - ProgrammableWebBusiness of APIs Conference 2011 - ProgrammableWeb
Business of APIs Conference 2011 - ProgrammableWeb
 
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
Mashery Presents: The Evolution of Distribution - Edwin Aoki, Chief Architect...
 
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
Mashery Presents: The Evolution of Distribution - Kumar Kandaswamy, Director,...
 
API Leader Mashery Captures Application Developer Trends with Developer Pulse
API Leader Mashery Captures Application Developer Trends with Developer PulseAPI Leader Mashery Captures Application Developer Trends with Developer Pulse
API Leader Mashery Captures Application Developer Trends with Developer Pulse
 

Dernier

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
Overkill Security
 

Dernier (20)

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu SubbuApidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
Apidays Singapore 2024 - Modernizing Securities Finance by Madhu Subbu
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 

Business of APIs Conference 2011 - Unicorns

  • 1. Unicorns +Abraham Williams Wednesday, October 5, 2011
  • 2. What is a Unicorn? Wednesday, October 5, 2011
  • 3. What is a Unicorn? • Developers Wednesday, October 5, 2011
  • 4. What is a Unicorn? • Developers • Fanboys Wednesday, October 5, 2011
  • 5. What is a Unicorn? • Developers • Fanboys • Early adopters Wednesday, October 5, 2011
  • 6. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers Wednesday, October 5, 2011
  • 7. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members Wednesday, October 5, 2011
  • 8. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • Friends Wednesday, October 5, 2011
  • 9. What is a Unicorn? • Developers • Fanboys • Early adopters • Hackers • Community members • Friends Wednesday, October 5, 2011
  • 10. Why you need Unicorns Wednesday, October 5, 2011
  • 11. Why you need Unicorns • Community support Wednesday, October 5, 2011
  • 12. Why you need Unicorns • Community support • Institutional memory Wednesday, October 5, 2011
  • 13. Why you need Unicorns • Community support • Institutional memory • Beta testers Wednesday, October 5, 2011
  • 14. Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees Wednesday, October 5, 2011
  • 15. Why you need Unicorns • Community support • Institutional memory • Beta testers • Future employees • Passion Wednesday, October 5, 2011
  • 17. People don’t scale • Support cost Wednesday, October 5, 2011
  • 18. People don’t scale • Support cost • Divergent views Wednesday, October 5, 2011
  • 19. People don’t scale • Support cost • Divergent views • Development time Wednesday, October 5, 2011
  • 20. Unicorn Metrics Bob Steve 100 75 50 25 0 Wednesday, October 5, 2011
  • 21. Unicorn Metrics Bob Steve • Support engagement 100 75 50 25 0 Wednesday, October 5, 2011
  • 22. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 50 25 0 Wednesday, October 5, 2011
  • 23. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 25 0 Wednesday, October 5, 2011
  • 24. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 0 Wednesday, October 5, 2011
  • 25. Unicorn Metrics Bob Steve • Support engagement 100 • Issue reports 75 • Discussion engagement 50 • Realtime chat 25 • Open source code 0 Wednesday, October 5, 2011
  • 27. Empower your Unicorns • Forum moderators Wednesday, October 5, 2011
  • 28. Empower your Unicorns • Forum moderators • Write blog posts Wednesday, October 5, 2011
  • 29. Empower your Unicorns • Forum moderators • Write blog posts • Early look at features Wednesday, October 5, 2011
  • 30. Empower your Unicorns • Forum moderators • Write blog posts • Early look at features • Presents Wednesday, October 5, 2011
  • 32. Iterate your Unicorns • Iterate your product Wednesday, October 5, 2011
  • 33. Iterate your Unicorns • Iterate your product • Iterate your API Wednesday, October 5, 2011
  • 34. Iterate your Unicorns • Iterate your product • Iterate your API • Iterate your community Wednesday, October 5, 2011
  • 35. +Abraham Williams @abraham http://abrah.am the@abrah.am Wednesday, October 5, 2011