2. Welcome to ASOS…..discover fashion online
• Global online fashion retailer. No.1
online fashion retailer in the UK.
• Womenswear, menswear, footwear,
accessories, jewellery and beauty.
• Globally growing at 142% YoY.
• Revenues in excess of $500 million.
• 3rd most visited apparel site in the
world (Daily Visits , Apparel Category, Comscore)
3.
4. UK Shop to Global Fashion Destination
From a transactional From an online shop...
commoditised relationship...
...to a community of committed fans ...to genuine fashion destination
6. Future Customer Experience
ASOS.com
• Customer
• Brand
• Community
• Social
• Interac=ve
• Mobile
• Localisa=on
Marketplace
Fashion
Finder
7. API For our Mobile Apps
• The API powers our
ipad/iphone APP (s).
• Our API offers;
– a full Product catalogue
– Add to Shopping Basket
Our API offers;
• 270,000 downloads
• No. 1 in the itunes
lifestyle charts
8. Going Public with the API
• We’ve got a lot of assets
• Rich and interesting data
sets
• An audience hungry for
new ways of cutting that
data
• Satisfy our customer
demand.
11. Future Extensions to the Public API
Search
Buyers
Products
Sellers
Shopping
Global
ASOS
Basket
Outreach
Ra>ngs
Ou<it
Likes
Building
Loves
Checkout
12. Thank you
Questions
Request an API Key
developer.asos.com or ASOS_Dev
Marie Hamblin - API Product Manager
marieh@asos.com
linkedin.com/in/mariehamblin
ASOSMarie