What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

1. Laura Merling, Stretta Group!

2. o The Wʼs!
o Discover Stuff!
o Show me the money!
o Dot the iʼs and cross the tʼs!
o Dancing in the endzone!
o Do it Yourself!
o Herd the Sheep (or is it cats)!

4. o Why
are
we
building
an
API?
o Increase
Revenue,
Innova:on,
Reduce
Costs
o Who
is
our
API
audience?
o Affiliate,
Developer,
Supplier
o What
is
the
Goal?
o PlaBorm
for
building/extending
services
on
site
(eBay
model)
or
Create
a
distribu:on
channel
(BBY,
NYTimes,
Hoovers)

6. o What are your assets?!
o What service(s) do you provide?!
o What do your partners need from you?!
o Where do you spend a lot of resources?!
o What canʼt you do?!

8. • Pay
Per
Call
• Flat
Monthly
Fee
• Open
Source
Support
Model
• Ad
Supported
• Rev
Share
• Licensed
Partnerships
• Free

11. o Who
Owns
Stuff
o Places
to
redistribute
o What
can
be
mone:zed
o The
Business
Rules
o Commercial/Non
Commercial
o Permissible
Use
o Number
of
queries/Calls
o Other
Terms
and
Condi:ons
o Number
of
Keys
Per
App/Developer
o Data
reten:on
o Ability
to
include
in
directory
o Ability
to
incorporate
adver:sing/fees
o ATribu:on/Branding

13. o Increase
affiliate
traffic
by
10%
o Increase
customer
reten:on
by
15%
o Increase
user/consumer
engagement
by
12%
o Reduce
partner
implementa:on
costs
by
30%
o Increase
the
number
of
new
:er
1
partners
10%
o Increase
the
#
of
internal
projects
delivered
by
20%

15. o The
Tools
o Dev
and
Prod
Keys
o Documenta:on
o Sample
Code
o Forums
o Code
Builder/Query
Generator
o Sandbox/Sample
Data
o Metrics

17. o Listen,
Listen,
Listen
o Give
them
fame
and
fortune
o Keep
everyone
informed
and
engaged
o Define
interes:ng
challenges
o Hang
with
your
peeps
o Keep
it
coming

18. o The Wʼs!
o Discover Stuff!
o Show me the money!
o Dot the iʼs and cross the tʼs!
o Dancing in the end zone!
o DIY!
o Herd the Sheep (or is it cats)!

19. Laura Merling!
laura.merling@gmail.com!
@magicmerl!