Online Marketing for Fashion Brands: A Case Study by Mason Interactive. Learn how Mason Interactive used an integrated online marketing campaign that lead to sold out inventory in just a few short months. http://www.masoninteractive.com/case-study-online-marketing-for-fashion-brands/

1. Online Marketing for Fashion Brands Case Study
The Results:
What We Did:
• Market Research
& Keyword Selection
• Budget Management
• A/B Ad Testing
• Landing Page Creation
& Optimization
• Ad Creative Design
• Weekly Reporting
• Mobile Site Optimization
• File Naming Conventions
• Backlinking Strategy &
Execution
• Keyword Optimized
Content
• Rank Tracking &
Reporting
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Strategy & Consultation
Cross Channel Optimization
Blog Management
Content Development
Custom Facebook Apps
Contest Curation
Paid Social Media
Community Management
Reporting & Analytics
• Brand Strategy
& Consulting
• Competitive Analysis
• Brand Positioning
• Identity Guidelines
• Brand Objective
• Consumer Personas
• Brand Voice, & Tone
The Process:
We began targeted Media Buys on Google and Facebook and ultimately expanded
to several other platforms. At the same time, we began implementing our Social
Media Strategy starting with cross-channel content creation on an editorial-like
schedule growing their social audience and engagement steadily, month-over-month.
Simultaneously, the SEO team began optimizing the website while implementing a
successful backlinking strategy.
What The Client Said
Team Mason’s integrated marketing approach has helped us gain
traction, sell product, and stay on-brand. We highly recommend
them!
Evan Weisfeld Founder & COO, Tortoise & Blonde
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