The Coordinated plan for the MassGOP in 2014

1. Massachusetts Republican Party
A New Approach
2014 Election Cycle
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2. Massachusetts Victory 2014
2014 Statewide, Coordinated Campaign
Greetings,
The mission of your 2014 MassVictory team, pure and simple, is: TO WIN, on
behalf of ALL Republican candidates. We are preparing NOW to do precisely this
via a truly coordinated, statewide campaign in 2014.
Make no mistake, our task ahead will be challenging; it will succeed only with the
cooperation of all party supporters, especially YOU. Our new team is working
each day to improve upon past mistakes and refine our previous successes.
The following plan outlines our efforts to assist candidates up and down the
ballot. With new, accurate, statewide data provided at no cost by the party,
and a relentless focus on execution, WE CAN WIN. I welcome the opportunity
to further discuss this initiative with you as soon as possible.
Respectfully,
Paul Holzer
Executive Director, MassVictory 2014
email: paul@massvictory.com or visit: www.massgop.com
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3. 2014 Overview – The Coordinated Campaign
• The Massachusetts Republican Party (MRP) is fully committed to
reshaping its approach for the 2014 Election Cycle
• The following are the three key components to a successful,
statewide Coordinated Campaign:
• Data – The centralization, enhancement, and distribution of
voter information to all candidates and campaigns
• Coordination – An integrated effort within the Party, that will
allocate resources into a single, unified Campaign –
complemented by a ready, trained ground operation team,
including a network of Town and Precinct Captains
• Numbers-Driven Strategy – A reliance on quantitative
analysis to make decisions; implementing a novel approach
to the electorate and capturing non-traditional votes
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4. Data and Technology Initiative
• The MRP now boasts arguably one of the most robust data
infrastructures of any Republican State Party in the country; it includes
previous voter information from the past Baker, Brown, Romney, and
Gomez campaigns. No other system contains all of this data.
• Further, extensive consumer data has been purchased to enhance
voter profiles and provide the MRP with unprecedented micro-targeting
capabilities. Additionally, we perform a National Change of Address
update every month to the new statewide voter file from the MA
Secretary of State, accessible only by the state party each month.
• Lastly, the MRP has joined with the Republican National
Committee to make this data easily accessible via the web-based
platform, GOP Data Center. This will allow MA constituents real
time access to the new, improved data. We are currently the only
GOP State Party that pushes data to the RNC.
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5. The New Party Database – The Best Yet
Monthly NCOA
MONTHLY
NCOA UPDATE
Update
Email
MICROTARGETING
CONSUMER DATA
V e r i fi c t i o
n
Contains
ALL Registered
MA Voters
PHONE NUMBER
Voter
VERFICIATION
History
MONTHLY
Phone Number
a
STATEWIDE
V e r i fi c tFILE
io
n
VOTER
Multi-Variable
A DECADE OF
CANDIDATE ID AND
Consumer Data,
M POLLINGg e t i n g
i c o T a r DATA
EMAIL
Polling
VERIFICATION
Data
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6. Coordination through Campaign Integration
Sharing Data statewide will drive integration and
present a united GOP front:
State Party Coordination
"Living"
Data Warehouse
(MA GOP)
Candidates
(YOU)
GOTV
Efforts
Fundraising
Social
Media
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7. A Volunteer Army
• Coordination among the party will be enhanced by a statewide,
Town and Precinct Captain army – recruitment already underway
State Party Coordination
• 5 basic “asks” from these town/precinct captains:
•
•
•
•
•
Neighborhood outreach – knocking on doors near you
Recruiting friends to volunteer
Distributing lawn signs, bumper stickers, etc.
Primary Day poll watching at local precinct
Election Day poll watching at local precinct
• These precinct captains will take part in a collaborative effort to
elect all GOP candidates, from the top to bottom of the ticket
• Each and every participant will work towards a single,
unified Victory Campaign for 2014 – we stand together!
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8. 2014 Victory - “FIND” Phase
FIND
The 2014 Victory plan commenced September 1,
with the “Find” Phase
September 2013 –
February 2014
This phase is two-fold:
•
•
FIX
1) Find, recruit, and train personnel to run the
Victory program, including Field Reps and
Data Analysts
March 2014 – October 2014
2) Find Town and Precinct Captains and build
grassroots support through interest meetings,
special events, and training sessions for
RTC’s and volunteers
FINISH
November 2014
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9. 2014 Victory - “FIX” Phase
FIND
The next stage of the Victory plan will begin in March
with the “Fix” Phase
This phase will mark the overt execution of the
Field Program:
•
MRP Convention in late March will allow
opportunity to continue building support
•
By July 1st, all GOTV efforts underway
February 2014
FIX
Following Convention, Field Offices will be
rolled out in April
•
September 2013 –
March 2014 – October 2014
FINISH
November 2014
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10. 2014 Victory - “FINISH” Phase
FIND
“Finish” Phase: execution of a robust GOTV program,
the difference between Victory and Defeat
November 1: launch an unprecedented 72 Hour
Operation acting on six months of field work and
fourteen months of data collection
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•
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Seek out all ID’d supporters and get them to
the polls; no one left behind
A tested, proven poll watching operation that
will feed invaluable information to HQ, and
direct activity where most critical
Victory Plan does not end until the Polls Close
Sept. 2013 – Feb. 2014
FIX
March 2014 – Oct. 2014
FINISH
November 4th, 2014
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