1. Infrastructure-­‐as-­‐a-­‐Service
(IaaS)
experts,
powering
DNS
&
Email
delivery
for
enterprise,
small
business
&
personal
users.
Kyle York
Chief Revenue Officer
Dyn
@
MassTLC
Summit
•
October
2012
@kyork20 @Dyninc
@kyork20
@Dyninc

2. Our
Story
3-year bookings
CAGR: 60%+
Launched eCommerce and double digit
platform surpasses Acquired EBITDA margins
Enterprise
10M accounts
SendLabs,
DNS
EditDNS, &
services
EveryDNS -
Started as a Cash Flow enterprise email
volunteer based Positive/
organization for Incorporated
remote access
1998
199 2001
200 2005
2007
2008
2009
2010
201
201 2011
8
1
0
1
Expanded with
offices in SF &
London
Launched DNS Opened UK Opened HK eCommerce
eCommerce via Datacenter
Datacenter
platform
online portal Win Twitter, Netflix, surpasses
(email in 2003)
Zappos as Customers
20M accounts
Dyn
@
MassTLC
Summit
•
October
2012
@kyork20
@Dyninc

3. Converging
Trends
More
Performance
More
Cloud/VirtualizaVon
Web/App
performance
More
Devices/Apps
AdopVon
of
heavily
impacts
cloud
compuVng
More
Email
revenue
and
More
devices
drives
network
(phones,
operaVonal
dynamism
and
More
effecVveness
tablets)
are
customized,
complexity
more
connected
event-­‐based
then
ever
(IPv6)
push
communicaVon
Drive
Need
for
Premium
DNS
Email
Deliverability
Services
Dyn
@
MassTLC
Summit
•
October
2012
@kyork20
@Dyninc

4. Web
Enterprises
–
VerVcal
Markets
“Dyn’s
DNS
Load
Balancing
soluVon
aiCache’s
proven
caching
so^ware
have
enabled
a
top-­‐Ver
financial
news
website
to
shave
30%
off
response
Vme,
save
money,
have
beber,
real-­‐Vme
monitoring,
reporVng
alerVng
setup.”
Rashid
Kamirov,
Director
of
Plaforms,
CNBC
“When
improving
our
DNS,
we
chose
the
focused
pros
the
switch
was
quick
painless.
Dyn
helped
Etsy’s
performance
improve
in
all
aspects.”
John
Allspaw,
VP
of
Technical
OperaVons,
Etsy
“Switching
to
Dyn
took
literally
a
few
hours
(not
days,
not
weeks)
for
75+
zones/domains.
Their
expert
editor
makes
old
hacks
like
me
feel
comfortable
–
ease
of
a
GUI
the
flexibility
of
command
line
interface.”
Lenny
Tropiano,
Senior
Systems/Network
Architect,
HomeAway
Dyn
@
MassTLC
Summit
•
October
2012
@kyork20
@Dyninc

5. Enterprise
Upsell/Cross-­‐Sell
Churn
Rates
Evergreen
Annual
Opportunity
5%
Contracts
Dyn
Rock
Solid
Business
Payments
in
RelaVonships
Advanced
Model
Approach
NegaVve
Ecomm
Churn
Usage-­‐Based
Billing
Working
Capital
Rates
30%
Model
Dyn
@
MassTLC
Summit
•
October
2012
@kyork20
@Dyninc

6. Go-­‐To-­‐Market
Ecomm
Direct
Growth
Sales
More
Reps
/
More
Dyn.com
Int’l
Metric
Driven
Inside
Sales
(45
Reps)
1.2mm
Unique
Conferences
/
Visitors/Mo
Events
MHT/EMEA/SF
Offices
Entry
Price
$30/yr
Paid
SEO
/SEM
/
LocalizaVon
Advanced
Features
(28%),
Upsell
Organic
Growth
New
Add-­‐On
Entry
Price
$2400
Products
per
year
Dyn
@
MassTLC
Summit
•
October
2012
@kyork20
@Dyninc

7. Ecommerce Enterprise Expand Together
SVcky
services
yields
Enterprise/eCommerce Split
loyal
user
base
across
both
enterprise
and
ecommerce.
Ecommerce
users
are
acVvely
managed
and
upsold
to
enterprise
contracts.
Enterprise
users
have
doubled
for
last
3
years.
Dyn
@
MassTLC
Summit
•
October
2012
@kyork20
@Dyninc

8. Q
A
We’re passionate about our technology,
our culture and our customers.
The growing opportunity of DNS and
email is met by Dyn’s best-in-class,
customer-focused solutions. @kyork20
@Dyninc
Dyn’s SaaS/IaaS business model has
driven a proven track record of successful
financial growth and opportunity.