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Speaking Sustainability
Credible, Effective Communication

Massachusetts Technology Leadership Council
Kristine Kalaijian
December 6, 2011
A Well-respected, Blue-chip
Company for Over 100 Years

Founded in 1891
Headquartered in Amsterdam, the Netherlands


Sales over EUR 25 billion
30% in emerging economies


116,000 employees
Sales and service outlets in over 100 countries


Globally recognized brand (world top 50)
Our brand value almost doubled to $8.1bn since 2004


€1.6 billion investment in R&D, 7% of sales
55,000 patent rights – 33,000 registered trademarks –
49,000 design rights




                                    Kristine Kalaijian , Philips North America, December 6, 2011
Our Health and Well-being Offer
Powered by Three Sectors




Healthcare      Consumer Lifestyle                                             Lighting




                Kristine Kalaijian , Philips North America, December 6, 2011              3
Sustainability
In Our DNA

• Strong Organizational Foundation
• Aligned with Health and Well-being Profile
• Part of Vision 2015 and Annual Management Agenda
• Powered by Global Trends – Societal and Climate Change
• EcoVision Targets/Key Sustainability Performance Indicators
• EcoDesign and Green Product Development
• EHS Governance
• Stakeholder Engagement
    – Suppliers
    – NGO’s
    – External Recognition
• Employee Volunteerism

                        Kristine Kalaijian , Philips North America, December 6, 2011   4
Speaking Sustainability
Communications and Actions

• Annual Report – one section devoted to sustainability
      – Internal Environmental Reporting
•   Internal and External Websites
•   Supplier Accountability
•   Green Product Marketing
      – Eco Passports
•   Social Investment Projects
      – Woodstove
      – Cairo to Cape Town Tour
      – Solar Lighting Products

                      Kristine Kalaijian , Philips North America, December 6, 2011   5
Speaking Sustainability
Communications and Actions (continued)

• Philips News Network (PNN) – Simplicity Rewards
• 2011 Sustainability Quiz
• Community Outreach – Company Sponsored Volunteer
  Programs
   – Philips Cares
   – SimplyHealthy@Schools




                    Kristine Kalaijian , Philips North America, December 6, 2011   6
Health and Well-being Company
Powered by Global Trends
Rapid population growth and consumer
demands in growing economies

Climate change with dramatic consequences
to our planet

Increase in chronic disease in both
developed and developing countries

Rising healthcare costs

Scarcity of materials and lack of collection
and recycling legislation in certain areas
of the world

                          Kristine Kalaijian , Philips North America, December 6, 2011   7
Clarifying Sustainability
  Balancing Human development and Earth’s bio-capacity
                                                                                                         Ecological footprint




 Human
 Development
 Index*




                            *HDI = life expectancy + education level + purchasing power (see back-up slide)
Source: WWF Living Planet Report 2006     Kristine Kalaijian , Philips North America, December 6, 2011                          8
Sustainability means to us …
… to improve people’s health & well-being
while respecting the limits of natural resources

                                                                                     Ecological footprint




                                                                                            DOWN
                                                                                      Strategic Focus:
                                                                      UP             Sustainable Health
                                                                                     & Well-Being space


                    Health and Well-being
                      Kristine Kalaijian , Philips North America, December 6, 2011                          9
EcoVision Goals for 2015
Underlie our Strategic Focus and Commitment

       • Philips will bring care to more than 500 million                           Ecological footprint
  1
         people

  2    • Philips will improve the energy efficiency of its                                    2
         overall portfolio by 50%                                                             3
   3 • Philips will double the global collection and




                                                                                              DOWN
         recycling amounts of our products, as well as
         double the amount of recycled materials in our
         products
                                                                                     Strategic Focus:
                                                                                    Sustainable Health
                                                           1 UP                     & Well-Being space


                 Human Development Index


 1 Lead by Healthcare                                          3 Lead by Consumer Lifestyle
                         2 Lead byKalaijian , Philips North America, December 6, 2011
                             Kristine Lighting                                                             10
Green Products
Characterized by Philips Green Focal Areas

 Life cycle approach to determine a product’s overall environmental
 improvement

 One or more of our Green Focal Areas must be
   • Significantly better (at least 10%) than the reference product*
   • Resulting in a lower total environmental impact




* Reference product: Philips predecessor or closest commercial competitors
                                   Kristine Kalaijian , Philips North America, December 6, 2011   11
Externally Recognized


Super Sector Leader Category
Personal and Household Goods                                                                         Best score for Supplier Sustainability
2011/2012                                                                                            out of five multinational finalists


                                       Eight year in a row, included in 20
                                       most Sustainable Stocks

Significant advancement in LED
lighting by US Department of Energy

                                                                                                     Best score for Carbon Disclosure
                                                                                                     Leadership Index and the Carbon
                                                                                                     Performance Leadership Index 2011




Environment Excellence Award for       Global Top 10 of Newsweek                                        “Most Responsible Company Award’
Philips Lighting Pakistan              2011 ranking of greenest                                         for Philips China


                                      Kristine Kalaijian , Philips North America, December 6, 2011                                            12
Kristine Kalaijian , Philips North America, December 6, 2011   13

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Speaking Sustainability Credible Communication

  • 1. Speaking Sustainability Credible, Effective Communication Massachusetts Technology Leadership Council Kristine Kalaijian December 6, 2011
  • 2. A Well-respected, Blue-chip Company for Over 100 Years Founded in 1891 Headquartered in Amsterdam, the Netherlands Sales over EUR 25 billion 30% in emerging economies 116,000 employees Sales and service outlets in over 100 countries Globally recognized brand (world top 50) Our brand value almost doubled to $8.1bn since 2004 €1.6 billion investment in R&D, 7% of sales 55,000 patent rights – 33,000 registered trademarks – 49,000 design rights Kristine Kalaijian , Philips North America, December 6, 2011
  • 3. Our Health and Well-being Offer Powered by Three Sectors Healthcare Consumer Lifestyle Lighting Kristine Kalaijian , Philips North America, December 6, 2011 3
  • 4. Sustainability In Our DNA • Strong Organizational Foundation • Aligned with Health and Well-being Profile • Part of Vision 2015 and Annual Management Agenda • Powered by Global Trends – Societal and Climate Change • EcoVision Targets/Key Sustainability Performance Indicators • EcoDesign and Green Product Development • EHS Governance • Stakeholder Engagement – Suppliers – NGO’s – External Recognition • Employee Volunteerism Kristine Kalaijian , Philips North America, December 6, 2011 4
  • 5. Speaking Sustainability Communications and Actions • Annual Report – one section devoted to sustainability – Internal Environmental Reporting • Internal and External Websites • Supplier Accountability • Green Product Marketing – Eco Passports • Social Investment Projects – Woodstove – Cairo to Cape Town Tour – Solar Lighting Products Kristine Kalaijian , Philips North America, December 6, 2011 5
  • 6. Speaking Sustainability Communications and Actions (continued) • Philips News Network (PNN) – Simplicity Rewards • 2011 Sustainability Quiz • Community Outreach – Company Sponsored Volunteer Programs – Philips Cares – SimplyHealthy@Schools Kristine Kalaijian , Philips North America, December 6, 2011 6
  • 7. Health and Well-being Company Powered by Global Trends Rapid population growth and consumer demands in growing economies Climate change with dramatic consequences to our planet Increase in chronic disease in both developed and developing countries Rising healthcare costs Scarcity of materials and lack of collection and recycling legislation in certain areas of the world Kristine Kalaijian , Philips North America, December 6, 2011 7
  • 8. Clarifying Sustainability Balancing Human development and Earth’s bio-capacity Ecological footprint Human Development Index* *HDI = life expectancy + education level + purchasing power (see back-up slide) Source: WWF Living Planet Report 2006 Kristine Kalaijian , Philips North America, December 6, 2011 8
  • 9. Sustainability means to us … … to improve people’s health & well-being while respecting the limits of natural resources Ecological footprint DOWN Strategic Focus: UP Sustainable Health & Well-Being space Health and Well-being Kristine Kalaijian , Philips North America, December 6, 2011 9
  • 10. EcoVision Goals for 2015 Underlie our Strategic Focus and Commitment • Philips will bring care to more than 500 million Ecological footprint 1 people 2 • Philips will improve the energy efficiency of its 2 overall portfolio by 50% 3 3 • Philips will double the global collection and DOWN recycling amounts of our products, as well as double the amount of recycled materials in our products Strategic Focus: Sustainable Health 1 UP & Well-Being space Human Development Index 1 Lead by Healthcare 3 Lead by Consumer Lifestyle 2 Lead byKalaijian , Philips North America, December 6, 2011 Kristine Lighting 10
  • 11. Green Products Characterized by Philips Green Focal Areas Life cycle approach to determine a product’s overall environmental improvement One or more of our Green Focal Areas must be • Significantly better (at least 10%) than the reference product* • Resulting in a lower total environmental impact * Reference product: Philips predecessor or closest commercial competitors Kristine Kalaijian , Philips North America, December 6, 2011 11
  • 12. Externally Recognized Super Sector Leader Category Personal and Household Goods Best score for Supplier Sustainability 2011/2012 out of five multinational finalists Eight year in a row, included in 20 most Sustainable Stocks Significant advancement in LED lighting by US Department of Energy Best score for Carbon Disclosure Leadership Index and the Carbon Performance Leadership Index 2011 Environment Excellence Award for Global Top 10 of Newsweek “Most Responsible Company Award’ Philips Lighting Pakistan 2011 ranking of greenest for Philips China Kristine Kalaijian , Philips North America, December 6, 2011 12
  • 13. Kristine Kalaijian , Philips North America, December 6, 2011 13