5. DEFINITIONS
“Any data you do not have a story for. Also, data that does not fit on an Excel spreadsheet.”
- Tom Webster, VP Strategy, Edison Research
6. EVOLUTION
1960: Data Warehouse
1990: Process Mining
1989: Business Intelligence
1974: Decision Support Systems
2003: Business Analytics
1993: OLAP/OLTP
2005: Big Data
10. 3 REASONS DATA-DRIVEN MARKETING FAILS
Sometimes, we ask for big
data but what we’re really
asking for is his sister,
better math.
Not many of us are dealing in exabytes right now.
12. 3 REASONS DATA-DRIVEN MARKETING FAILS
Asking bad questions
of good data.
Most of the time, bad answers come from bad questions. The data is usually pretty good.
16. LET’S TALK ABOUT IT
How do we store all this stuff?
What does this stuff tell us?
Prashant Kaw
@prashantkaw
Raj Vysetty
@rvysetty
Christopher Penn
@cspenn