The presentation shares the valuable facts of online video popularity and its effects on web based businesses. See how video usage is expanding online from making or editing a video to promoting and optimizing it through various online channels.

1. MASSOUTREACH
NEW MARKETING IN NEW MEDIA
Presentation for
Online Video Marketing

2. FACTS
1. Online Video Use Rising Fast
2. People Who Watch Video Buy More €€€
3. Video has to be Found (SEO), and Watched
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3. Retail video – a quick overview
July July % Chg
2009 2010 vs. YA
Number of people who
watch video on retail 41MM 58MM +40%
YOY growth in retail sites each month
video viewers (40%)
significantly % of retail site visitors
outpaced growth who also viewed video 28% 34% +18%
in total video viewers (17%) onsite
Source: comScore Video Metrix Total # of viewed
174MM 311MM +79%
videos
Viewing time per
11mins 20mins +82%
person
% reach total US
14% 20% +43%
population
© comScore, Inc. Proprietary and Confidential. 41
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4. Adding video to retail sites is extremely powerful
Buying Power Index
Source: comScore Video Metrix 2.0, June 2010
250
Retail site visitors who also
view video are 64% more
201 likely to purchase
200
150 137 Retail site visitors who also
view video spend 2 minutes
115
100 longer onsite per visit
100
50
0
Total Total Internet Retail Site Retail Site
Internet w/ Video Visitors Visitors w/
Video Viewing
© comScore, Inc. Proprietary and Confidential. 42
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5. MASSOUTREACH
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6. Ice.com experienced a 40% increase in conversion, 24% decrease in returns from video:
http://bit.ly/Wqhou
eBags.com showed a 50% - 138% increase in conversion rate using video:
http://bit.ly/2QgVAN and http://bit.ly/UtkeT
ShopNBC.com pronounced customers who watch video convert at 2X the rate of those who do
not:
http://bit.ly/LWZeD
Circuit City measured a 12% increase in conversion rate on product pages with video:
http://bit.ly/UeHvk
OnlineGolf.co.uk saw an 88% average increase in conversion rate on product pages featuring
video:
http://bit.ly/4pMW89
ShoeLine.com measured a 44% increase on product pages with video v. those without video:
http://bit.ly/VUPJ0
Pets United (e.g. dog.com, cat.com) saw a 50% increase in conversion rate attributed to video:
http://bit.ly/rKMnY
BBQGuys.com, 15% increase in conversion rate:
http://bit.ly/3mQRik
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Skis.com, 19% increase in conversions w/video:
Data Courtesy of the Video Commerce Consortium
http://bit.ly/66JEi

7. We have been trained to passively consume
video content through years of exposure to TV
and movies.
Shoppers convert at higher rates after watching
product videos is because shoppers do not want
to figure out why the purchase should be made -
rather
Shoppers expect online retailers to know why
the shopper should make the purchase, and then
tell them with video.
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NEW MARKETING IN NEW MEDIA

8. Fogg Behaviour Model MASSOUTREACH
NEW MARKETING IN NEW MEDIA
Data Courtesy of the Video Commerce Consortium

9. Example Drop-Out Analysis
MASSOUTREACH
re both the conversion rate ofData Courtesy ofyou Video Commerce Consortium as the engagement metrics for your product
pages where the are featuring video as well
NEW MARKETING IN NEW MEDIA
videos to determine what content is most appealing to your shoppers.

10. MASSOUTREACH Can:
>> design the video to hold & convert
>> make the video
>> drive traffic to the video
>> measure performance of video
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NEW MARKETING IN NEW MEDIA

11. MASSOUTREACH
NEW MARKETING IN NEW MEDIA
Presentation for
DANK U WEL