Wouldn’t be great if you could spy on the competition to find out what are they doing? How are they making money? Which traffic sources are they using? Which kind of ads are they publishing? Which kind of keywords? What’s the CPC? And more information? Sure it is.

1. www.activemastermind.com
Best Tools to Spy on Competition
Wouldn’t be great if you could spy on the competition to find out what are they doing? How are
they making money? Which traffic sources are they using? Which kind of ads are they publishing?
Which kind of keywords? What’s the CPC? And more information? Sure it is.
Let’s have a look to the most powerful tools to spy on your competitors:
1. Spy Fu
this tool is very powerful and let you discover a lot of information. It offers SEO, PPC and more
spy tools. It’s a set of tools like:
 SpyFu Kombat
 SpyFu Classic
 Keyword Ad History
 Domain Ad History
 Keyword Smart Search
 A Variety of Top 100 Lists
Just discover the most lucrative keywords from your competitors and the CPC, AwWords
campaigns optimization to get the most and much more.

2. 2. Moat
With Moat you can find what and where ads are running. You can find which ads are used by
brands like groupon, ford, appsumo, gillette, verizon, Intel, etc… a great feature of Moat is it gives
you the last ad shown and where. It’s free for the basic usage. Have a look below:
3. KeywordSpy
KeywordSpy is a great tool to discover keywords, adwords information, to find profitable keywords
and ads and more. They offer an intelligence system and a lot of advanced features. A must have
tool.

3. 4. SocialAdNinja
As the name reveals this is a nice tool for Facebook ads. Their database contains more than 400,000
ads and you can get extensive information for each of them. Ads, profiles, outbound urls, how many
times have been alive. Their intelligence lets you discover gender, age, marital status, country, ad
type (external or internal), days “alive,” interests, and by keywords located in the ad title, body, and
even URL and also the ability to see each and every ad, affiliate ID, Prosper 202 footprint, tracking
domain, and landing page in your competitor’s entire campaign.

4. 5. TheSearchMonitor
They have a great intelligence system that provides you Market Share Reports, Trademark Use
Reports, Ad Copy Reports, Affiliate Compliance Reports, Strategy Reports, Brand Buzz Reports,
Special Offers Reports ,Email Alerts, New Competitors Alerts and more. Track market share, page
rank, ad copy, landing pages, budgets, day parts, and uncover new competitors on Paid & Organic
Search.

5. 6. SEMrush
SEMrush is another great service for SERP information. They have more than 95 million keywords
and 45 million domains. They offer important information like AdWords ad copies and positions,
organic positions for domains and landing URLs, search volumes, CPC, competition, number of
results, and much more. SEMrush is used by a lot of marketers and agencies.

6. 7. Who’s Mailing What
This is an amazing tool to spy on what your competition are sending out. You can learn from
discovering which types of mailings companies sent out and tested out. It’s a multi channel
marketing intelligence.
You can also get the latest email trends from the hottest brands, tap into the world’s most complete
library of direct mail samples, over 20,000 promotional emails added every month, Friends,
followers, likes! Track and measure the activity from the social sites. If you are in the marketing
business, this is a must have.
8. Copernic Tracker
Copernic Tracker is a great toll to use to track changes made to any web page content. If the tracker
finds a change, you get immediately notified via email or get a desktop alert. You can track Online
forums, Social Media, Auctions, News sites, Product updates, New job notices, Competitors’ Web
sites, landing pages, squeeze pages and everything you want. Very powerful.

7. 9. SocialMention
Track what people are saying in blogs and social networks. Quite similar to Google Alerts but best
suitable for social audiences. It monitors 80+ social media properties directly including: Twitter,
Facebook, FriendFeed, YouTube, Digg, Google etc.

8. 10.WhatWPThemeIsThat
This is a nice tool to discover whixh theme a wordpress site is using (including parent and child
themes) and also tells you which plugins are installed. sometimes i find an eye-catching blog and i
wonder what’s their theme.
Now you can get this information, just typing the blog address in the search field. You also get the
theme vendor link and a screenshot (if available), great.
11. OpenSiteExplorer
this tool developed by SEOmoz gives you a lot of informasion like domain authority, page
authority, total links, facebook shares and likes, tweets and google +1, inbound links, top pages,

9. linnking domains, link metrics and much more. Just compare 5 websites togerher for a nice
competition analysis.
12. WhoIsHostingThis
whoishostingthis gives you information about the hosting provider of any website. If you want to
know where any website is hosted to, just search with whoishostingthis. Our domain example:

10. 13. the Wayback Machine
this site is very useful to search for your competitors website and how did they look in the past. The
Wayback machine keeps an history of almost all websites and takes snapshots on a regular basis.
See how they changed during the past. This is Microsoft.com (year 2000)

11. 14. WhatRunsWhere
This is another amazing intelligence service to discover what other businesses are doing to advertise
online. Keep an eye on your competition, research for new campaigns, get ideas for your existing
media buys and so much more.
Learn what other businesses like yours are doing to advertise online. Keep an eye on your
competition, research for new campaigns, get ideas for your existing media buys and so much more.
It supports over 40 ad networks across several countries and will allow you to track a list of
competitive advertisers, alerting you when they launch new text or banner ads.

12. 15. AdGooroo
AdGooroo supports 14 search networks. They offer Paid Search, SEO and Display Advertising
intelligence. Spy on your competitors PPC and SEO strategies, identify competitors and affiliates
who are bidding on and using your trademarked brand terms in PPC ads and much more.
16. Adbeat
Adbeat supports almost 30 networks and it lets you to spy on competitors using Google Display
Network, Adcenter Content, Adsonar, Pulse360, + many more networks.

13. And other tools:
 FeedCompare
 Google Trends
 Google Alerts
 Google Ad Planner
 TweetDeck
 Attention Meter
 BuiltWith.com
 Alexa
 Change Detection
 How Sociable
 BackLinkWatch
 LinkDiagnosis
 MajesticSEO
 Ahrefs
 iSpionage
 SEO SpyGlass
 DomainTools: Whois
 Screamingfrog
 RavenTools
 Market Samurai
 SerpIQ
 SEOquake
 Woorank

14. www.activemastermind.com