The ROI Challenge - Yes, Social Media Can Be Measured!

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Médias sociaux Technologie Business

THE ROI CHALLENGE –
YES, SOCIAL MEDIA CAN BE MEASURED!
//

MASTERMINDS

CAN SOCIAL MEDIA BE

//MEASURED?

MASTERMINDS

WHAT THE HECK ARE WE

//MEASURING?

MASTERMINDS

//ACTIVITY

REACH
ENGAGEMENT
MASTERMINDS

//ACTIVITY
WHAT IT IS:

• Number of outbound posts on
all of your social media channels
• Questions answered
• Thanking people for sharing
• Retweets of content

MASTERMINDS

//ACTIVITY
MEASUREMENT:

• Number of posts, replies
broken down by channel
• Number of unanswered posts,
broken down by channel
• Total numbers for the week
• Benchmarking and monthly review

MASTERMINDS

// REACH
WHAT IT IS:

• Geographic/
Demographics of fans
• Fans
• Followers
• Total audience reached
through viral sharing
MASTERMINDS

//GEOGRAPHIC

BREAKDOWN OF FANS

MASTERMINDS

//DEMOGRAPHIC

BREAKDOWN OF FANS

MASTERMINDS

//REACH

MEASUREMENT:

• Actual Reach (On Facebook)

MASTERMINDS

//MEASURING

SOCIAL MEDIA
REACH ON TWITTER

MASTERMINDS

//ENGAGEMENT
MEASUREMENT:

• Monitoring social media
across the web
• Utilize a dashboard

MASTERMINDS

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Gulf Coast Poker Tournament

MASTERMINDS

//WHAT YOUR WEEKLY

REPORT SHOULD
INCLUDE (AT A MINIMUM)

• Total # of posts broken down by channel
• # of unanswered posts, broken down by channel
• # of Fans/Followers by channel
• Geographic breakdown of fans
• Total reach of all messages shared
• Overall buzz volume across social web
• Sentiment
• Key posts
MASTERMINDS

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The ROI Challenge - Yes, Social Media Can Be Measured!

1. THE ROI CHALLENGE – YES, SOCIAL MEDIA CAN BE MEASURED! // MASTERMINDS

2. CAN SOCIAL MEDIA BE //MEASURED? MASTERMINDS

3. WHAT THE HECK ARE WE //MEASURING? MASTERMINDS

4. //EXACTLY WHAT IS IT THAT WE’RE TRYING TO ACCOMPLISH? • Increased Brand Awareness • Improved Customer Service • Lead Generation • Community Building MASTERMINDS

5. //QUALITATIVE MASTERMINDS

6. QUALITATIVE //QUANTITATIVE MASTERMINDS

7. //ACTIVITY REACH ENGAGEMENT MASTERMINDS

8. //ACTIVITY WHAT IT IS: • Number of outbound posts on all of your social media channels • Questions answered • Thanking people for sharing • Retweets of content MASTERMINDS

9. //ACTIVITY MEASUREMENT: • Number of posts, replies broken down by channel • Number of unanswered posts, broken down by channel • Total numbers for the week • Benchmarking and monthly review MASTERMINDS

10. // REACH WHAT IT IS: • Geographic/ Demographics of fans • Fans • Followers • Total audience reached through viral sharing MASTERMINDS

11. //GEOGRAPHIC BREAKDOWN OF FANS MASTERMINDS

12. //DEMOGRAPHIC BREAKDOWN OF FANS MASTERMINDS

13. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS

14. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS

15. //REACH MEASUREMENT: • Actual Reach (On Facebook) MASTERMINDS

16. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS

17. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS

18. //MEASURING SOCIAL MEDIA REACH ON TWITTER MASTERMINDS

19. //ENGAGEMENT WHAT IT IS: • Brand mentions • Sharing of content • Video, Photo views • Link clicks • Comments received MASTERMINDS

20. //ENGAGEMENT MEASUREMENT: • Monitoring social media across the web • Utilize a dashboard MASTERMINDS

21. MASTERMINDS

22. MASTERMINDS

23. MASTERMINDS

24. Detox Sunday Chatter Cooking Demonstration Taylor Hicks Buzz Brown wins Gulf Coast Poker Tournament MASTERMINDS

25. MASTERMINDS

26. MASTERMINDS

27. MASTERMINDS

28. MASTERMINDS

29. MASTERMINDS

30. MASTERMINDS

31. //WHAT YOUR WEEKLY REPORT SHOULD INCLUDE (AT A MINIMUM) • Total # of posts broken down by channel • # of unanswered posts, broken down by channel • # of Fans/Followers by channel • Geographic breakdown of fans • Total reach of all messages shared • Overall buzz volume across social web • Sentiment • Key posts MASTERMINDS

32. //QUALITATIVE MASTERMINDS

33. //CUSTOMER SERVICE MASTERMINDS

34. //CUSTOMER SERVICE MASTERMINDS

35. //CUSTOMER SERVICE MASTERMINDS

36. //CHANGING PERCEPTIONS MASTERMINDS

37. //CHANGING ! PERCEPTIONS ! ! MASTERMINDS

38. //CHANGING PERCEPTIONS MASTERMINDS

39. //CHANGING PERCEPTIONS MASTERMINDS

40. //QUALITATIVE MEASUREMENT MASTERMINDS

41. THE ROI CHALLENGE – YES, SOCIAL MEDIA CAN BE MEASURED! // MASTERMINDS