5. THE FIRST – BUT WHEN?
Who we met Who we lost Who we celebrated
6. THE FIRST - SIMON
Ericsson was the first company to market a device as a
"smartphone" in 2000 with the launch of the R380.
The first working smartphone was introduced by IBM
in 1994, which debuted the Simon at COMDEX.
Simon had a calendar, address book, world clock,
calculator, note pad, e-mail, fax and games, plus a
touch-screen keyboard.
Price: 1099 USD
9. THE BIGGEST FAILURE
After several years of development, at a cost of
approximately US $1 billion…
After six week of sales Verizon stopped selling
the phone and returned the unsold phones to…
10. THE BIGGEST FAILURE
After several years of development, at a cost of
approximately US $1 billion…
After six week of sales Verizon stopped selling
the phone and returned the unsold phones to…
11. THE BIGGEST FAILURE
After several years of development, at a cost of
approximately US $1 billion
After six week of sales Verizon stopped selling
the phone and returned the unsold phones to
12. 35% of smartphone owners
before even getting out of bed
Source: Ericsson ConsumerLab Device Study 2010
