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Freitagspräsentation
       -26.11.2010-




    Kristin Matousek - Malte Zeller
Briefing


Ziel: Neue User Generieren


Aufgabe: Kooperationspartner offline und online finden
Agenda



 1. Ist-Zustand

 2. Marktanalyse

 3. Maßnahmen
Ist - Zustand


Gegründet: Januar 2010
Online: seit August 2010
Mitglieder: Über 200.000
USP: Die besten Handyfotos werden ausgestellt




 Ist - Zustand          Marktanalyse            Maßnahmen
Marktanalyse


1. Zielgruppe
2. Positionierung
3. Trends




   Ist - Zustand      Marktanalyse   Maßnahmen
Marktanalyse

Zielgruppe:
- Besitzer eines Fotohandys bzw. Smartphone
- Kunst- und Internetaffine




 Ist - Zustand       Marktanalyse             Maßnahmen
Marktanalyse
Positionierung:
                                   Handyfotos




                             neu                alt




                                                         küntlerisch
kommerziell




                                   Fotos

          Ist - Zustand     Marktanalyse              Maßnahmen
Marktanalyse
Positionierung:




      Ist - Zustand     Marktanalyse   Maßnahmen
Marktanalyse
Positionierung:




      Ist - Zustand     Marktanalyse   Maßnahmen
Marktanalyse
Positionierung:




      Ist - Zustand     Marktanalyse   Maßnahmen
Marktanalyse
Positionierung:




      Ist - Zustand     Marktanalyse   Maßnahmen
Marktanalyse

Trends:
- klare Trends sind zu erkennen
- Foto- und Handymarkt entwickeln sich weiter




 Ist - Zustand       Marktanalyse               Maßnahmen
Unsere Ideen!!! Ihre Entscheidung!!!
Maßnahmen

Maßnahmen:

1. Künstler und Bands supporten Eye‘em
2. Neon
3. Limitees
4. Red Bull




Ist - Zustand      Marktanalyse     Maßnahmen
1. Maßnahme

Künstler & Bands supporten ihre Website




  Ist - Zustand      Marktanalyse   Maßnahmen
2. Maßnahme




Ist - Zustand      Marktanalyse   Maßnahmen
3. Maßnahme




Ist - Zustand      Marktanalyse   Maßnahmen
4. Maßnahme




Ist - Zustand      Marktanalyse   Maßnahmen
Vielen Dank für die Aufmerksamkeit!!

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