Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018:Latest Industry Size Research Report @ http://www.researchmoz.us/mobile-location-based-marketing-solutions-analysis-and-market-forecast-2013-2018-report.html

1. Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018
Location-Based Marketing (LBM) is a form of mobile marketing that delivers mobile display banner ads, paid
search ads, and other forms of ads directly to user handsets often within proximity of point-of-sale (POS)
location. Mobile location based advertising is also increasing and will be almost 65% of total mobile
advertising revenue by 2018. LBM is expected to grow 150% by 2020 and location based ad will generate
double CTR comparing industry average of 0.4%. Market growth is fueled by multipurpose use of smart
phones & tablet devices such as shopping, entertainment, social networking, mobile commerce etc.
Stakeholders' openness toward adopting mobile LBM technology outweighs other growth factors. This
research analyzes the LBM market, ecosystem, market players, and revenue forecast 2013 - 2018. Report
Benefits:
In depth analysis of mobile location search, coupon and proximity solution providers Understand how
mobile marketing is a bridge to mobile commerce and the role of location in both Understand the latest LBM
technology, market adoption trend, consumer spending and merged role of ecosystem players Identify
emerging OSS and monitoring technologies driving continuous presence/location data from carriers that can
be leveraged for mobile marketing Identify mobile OS share of LBS devices, global LBM revenue, regional
revenue, search vs. display ads wise contribution and market share by ad formats
Companies in Report:
Apple AT&T Coupies Foursquare Google Groupon Mobile Commerce NeoMedia Proxama Proximus
Mobility Qype Samsung Scanbuy Shopkick Verizon Vodafone Vouchercloud Yahoo Yelp YourbanDeals
Yowza Target Audience:
Retail companies Mobile network operators Wireless device companies Bricks and motor merchants Mobile
marketing companies Location technology companies Wireless infrastructure companies Mobile and social
commerce companies Mobile content and application companies
table Of Contents:
1.0 Introduction 6
2.0 Location Based Marketing (lbm) Overview 8
2.1 Advertising Vs. Marketing 8
2.2 What Is Location-based Marketing (lbm)? 9
2.3 Lbm Technologies 10
2.4 Lbm Channel And Comparative Analysis 11
2.5 Location-based Marketing Value Chain 12
2.6 Latest Industry Developments 14
2.7 How Is Location-based Search Helping Lbm? 16
3.0 Ecosystem Analysis 17
Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018

2. 3.1 Mobile Network Operators 17
3.2 Application Providers 17
3.3 Content Providers 17
3.4 Device Manufacturers 18
3.5 Merchants And Local Companies 18
3.6 Mobile Software Vendors 18
4.0 Location Based Coupon Solution Analysis 19
4.1 Coupies 19
4.1.1 What Is Coupies? 19
4.1.2 What Do They Do? 19
4.1.3 Coupies Functionality 19
4.1.4 Strength Of Coupies 20
4.1.5 Benefits For Brands 20
4.2 Groupon 20
4.2.1 What Is Groupon? 21
4.2.2 What Do They Do? 21
4.2.3 Groupon Functionality 21
4.2.4 Groupon Strengths 22
4.2.5 Benefits For Brand 22
4.3 Vouchercloud 23
4.3.1 What Is Vouchercloud? 23
4.3.2 What Does Vouchercloud Do? 23
4.3.3 Vouchercloud Functionality 23
4.3.4 Vouchercloud Strengths 24
4.3.5 Benefits For Brands 24
4.4 Yourbandeals 24
4.4.1 What Is Yourbandeals? 25
4.4.2 What Do They Do? 25
4.4.3 Yourbeandeals Functionality 25
4.4.4 Yourbandeals Strengths 26
4.4.5 Benefits For Brands 26
4.5 Yowza 28
4.5.1 What Is Yowza? 28
4.5.2 What Do They Do? 28
4.5.3 Yowza Functionality 28
4.5.4 Yowza Strengths 30
4.5.5 Benefits For Brands 30
5.0 Mobile Local Search Solution Analysis 31
5.1 Mobile Commerce ( The Company) 31
Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018

3. 5.1.1 What Is Mobile Commerce? 31
5.1.2 What Do They Do? 31
5.1.3 Mobile Commerce Functionality 31
5.1.4 Mobile Commerce 32
5.1.5 Benefits For Brands 34
5.2 Yelp 34
5.2.1 What Is Yelp? 34
5.2.2 What Do They Do? 35
5.2.3 Yelp Functionality 35
5.2.4 Yelp Strengths 35
5.2.5 Benefits For Brand 36
5.3 Qype 36
5.3.1 What Is Qype? 36
5.3.2 What Do They Do? 37
5.3.3 Qype Functionality 37
5.3.4 Qype Strengths 37
5.3.5 Benefit For Brands 38
6.0 Proximity Mobile Marketing Solution Analysis 39
6.1 Neomedia 39
6.1.1 What Is Neomedia? 39
6.1.2 What Do They Do? 39
6.1.3 Benefits For Brands 40
6.2 Proxama 40
6.2.1 What Is Proxama? 40
6.2.2 What Do They Do? 40
6.2.3 Proxama Strengths 42
6.2.4 Benefits For Brands 42
6.3 Proximus Mobility 42
6.3.1 What Is Proximus Mobility? 42
6.3.2 What Do They Do? 44
6.3.3 Proxama Strengths 45
6.4 Scanbuy 45
6.4.1 What Is Scanbuy? 45
6.4.2 What Do They Do? 45
6.4.3 Scanbuy Strengths 47
7.0 Market Forecast 48
7.1 Location Based Service (lbs) Revenue Market Share 2013 - 2018 48
7.2 Location-based Search Devices By Mobile Os 2013 49
7.3 Global Mobile Lbm Revenue 2013-2018 49
Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018

4. 7.4 Regional Distribution Of Mobile Lbm Revenue 2013 - 2018 50
7.5 Mobile Lbm Revenue By Mobile Search Vs. Display 2013-2018 51
7.6 Mobile Lbm Revenue By Ad Format 2013 - 2018 52
8.0 Conclusions And Recommendations 53
8.1 Conclusions 53
8.1.1 Lbm Is A Bridge To Mobile Commerce 53
8.1.2 Lbm And Mobile Commerce: A Continuum Of Opportunities 54
8.2 Recommendations 57
8.2.1 Mobile Network Operators 57
8.2.2 Infrastructure Providers 64
8.2.3 Wireless Device And Os Providers 65
8.2.4 Retailers 66
appendix: Location Technologies
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Mobile Location-based Marketing Solutions Analysis and Market Forecast 2013 - 2018