Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Physical Video vs. VOD:Industry Analysis Report
1. Physical Video vs. VOD
Towards a new pay video model
Although videogram sales and rentals markets have been in steady decline since the mid-2000s, their most
obvious successor - transactional video on demand - does not yet reign supreme. This can be put down to a
bewildering array of offerings and different consumption patterns in the physical and online worlds, but also
because of increasing head-on competition with other video content distribution channels, especially in the
film and TV series segments. This insight presents an in-depth look at the current state of the physical video
and transactional video on demand markets worldwide, and analyses the following fundamental issues: value
destruction attributable to the dematerialization of video; value sharing between content rights holders,
publishers and distributors; and the evolution of DRM towards a model unifying physical media and digital
copies.
This insight is part of our TV & New Video services watch which covers:
Half-yearly updated datasets Half-yearly updated status reports Quarterly market insights Direct access to
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table Of Content
1. Key Findings
2. Extinction Of The Physical Video Market On The Horizon?
2.1. The Global Market For Video On Physical Media
2.1.1. The Second Largest Audiovisual Market
2.1.2. Two Distinct Activities
2.1.3. Redefinition Of The Distribution Method
2.2. The Videogram Sales Market
2.2.1. Trends In Videogram Sales Volumes
2.2.2. Trends In The Value Of The Videogram Sales Market
2.3. The Videogram Rental Market
2.3.1. Trends In The Number Of Rental Transactions
2.3.2. Trends In The Value Of The Videogram Rentals Market
3. Video On Demand: The Obvious Replacement?
3.1. Ongoing Structuring Of The Market
3.1.1. A Bloated Range Of Services
3.1.2. A Concentrated Market
3.2. A Competitive Market Struggling To Replace The Physical Video Market
Physical Video vs. VOD
2. 3.2.1. Revenues Not Compensating For Physical Market Decline
3.2.2. Competition From Other On-demand Services
4. A New Business Model For Pay Video?
4.1. What Impact Will We See On The Pay Video End Market In The Future?
4.1.1. Continued Decline In Revenues From Sales And Rentals Of Content On Physical And Online Media
4.1.2. Household Expenditure For Pay Audiovisual Products And Services Showing Slight Growth
4.2. Redistribution Of Created Value?
4.3. Moving Towards A Unified Model For Transactional Video Content Sales?
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Physical Video vs. VOD