An sampling of marketing communications projects

1. matilda jackson
Berry Network
Project Samples
Marketing
Communications
Graphic Design
Copywriting
Promotion Development

2. Editorial
Style Guide
A 20-page reference
document developed
to encourage
consistent writing
style throughout the
organization
Project Responsibilities:
l Content Development
l Layout Design
l Copywriting

3. Brand Guidelines
A 10-page quick reference
document developed
to ensure that branding
is consistently and
professionally rolled-out
throughout the organization
Project Responsibilities:
l Content Development
l Layout Design
l Copywriting

4. Client Newsletter
Project Responsibilities:
An 8-page quarterly client newsletter
l Concept Development
that incorporates reader-friendly design l Layout Design
elements to encourage recipients to take l Copywriting
time out of their busy schedules to read it l Print Coordination

5. Sales Collateral
A sales sheet designed to
announce new social media
services that were being
launched
Project Responsibilities:
l Concept Development
l Layout Design
l Copy Editing

6. White Paper
A 13-page white paper
designed to provide a
detailed, research-based
overview of social media
Project Responsibilities:
l Concept Development
l Layout Design
l Copy Editing

7. BEFORE
AFTER
Informational
Collateral
A revamp of one-page art
submission spec sheet designed
to incorporate new branding and
to be more user-friendly for clients
receiving the sheet
Project Responsibilities:
l Concept Development
l Layout Design
l Copywriting
l Print Coordination

8. Program Collateral
Project Responsibilities:
A 4-page booklet developed to explain
l Concept Development
the company’s ad evaluation process and l Layout Design
serve as an interactive assessment tool l Copy Editing

9. Internal Poster
A 20” x 26” internal poster
developed to highlight the
company’s new positioning
statement to employees
Project Responsibilities:
l Concept Development
l Layout Design

10. Marketing
Seminar Invitation
A tri-fold invitation with a
compass theme designed
to generate interest by
incorporating a flash drive
(containing a promotional
video) and sealed pochette
envelope featuring an actual
miniature working compass
Project Responsibilities:
l Concept Development
l Layout Design
l Copywriting
l Vendor Sourcing
l Print Coordination

11. Plantable
Holiday Card
A green (literally and
figuratively) holiday client
card featuring seeded paper
designed to be planted after
the holiday season. Each
card included a rafia tie that
held the wild flower seeded
paper shell to the printed
portion of the card (printed on
a recycled paper).
Project Responsibilities:
l Concept Development
l Layout Design
l Copywriting
l Vendor Sourcing/Coordination

12. Corporate Identity
A corporate identity system
designed to serve as a more
contemporary transition to the
company’s while new branding
was being developed
Project Responsibilities:
l Branding Research
l Concept Development
l Layout Design
l Copywriting

13. AFTER
BEFORE
Corporate Identity
A website homepage designed to have
stronger visual impact, easier navigation and a
more contemporary look.
Project Responsibilities:
l Concept Development
l Layout Design
l Copywriting

14. Client Gift
Enclosure Cards
A series of four gift enclosure
cards written and designed to
accompany and play off of the
gourmet cookies that were sent
to clients each quarter
Project Responsibilities:
l Concept Development
l Layout Design
l Copywriting
l Print Coordination

15. Yellow Pages
Advertising
A series of ads designed
to provide a warm, inviting
tone, while also highlighting
the benefits of two different
retirement facilities owned by
the same parent company
Project Responsibilities:
l Concept Development
l Layout Design
l Copywriting

16. Yellow Pages Advertising
A series of upbeat ads designed to
downplay the negative connotation
often associated with credit counseling
Project Responsibilities:
l Concept Development
l Layout Design
l Copywriting

17. AFTER
Yellow Pages
BEFORE Advertising
Concept
An ad concept to
show a major auto
rental company how
the fun associated with
their product could be
incorporated into
their ad
Project Responsibilities:
l Concept Development
l Layout Design
l Copywriting

18. Yellow Pages Advertising
Concept
A series of national insurance ads designed Project Responsibilities:
to highlight the people aspect of the client’s l Concept Development
l Layout Design
services and provide consumers with
l Copywriting
decision-making information and a strong l Print Coordination
call to action

19. Yellow Pages Advertising
Concept (continued)
Additional ad sizes further highlighting the Project Responsibilities:
people angle as well as approaches developed l Concept Development
l Layout Design
to reach racially diverse segments of the client’s
l Copywriting
target audience l Print Coordination

20. Convention Collateral Project Responsibilities:
An auto repair franchise convention sales piece l Concept Development
l Layout Design
created to encourage attendees to use Yellow
l Copywriting
Pages advertising and designed to tie into the
l Print Coordination
company spokesperson’s former pro boxer
background.